Tekmetric Brand Guidelines

Welcome to our hub for partner guidelines and assets. We want to make it easy for you to integrate Tekmetric in your publication, website or app while respecting our brand and legal/licensing restrictions.

Logo

We are very proud of our logo, and we require that you follow these guidelines to ensure it always looks its best. Our primary logo is the Tekmetric Orange & Grey with the “Shop Management System” label on a white background.


Clearing Space

The minimum clear space of the logo is the width of the k in Tekmetric.


Construction

We are very proud of our logo, and we require that you follow these guidelines to ensure it always looks its best. Our primary logo is the Tekmetric Orange & Grey with the “Shop Management System” label on a white background.


Logo Variations


The full logo with "Shop Management System" sub-text should display in cases where the logo exceeds width 125px.


The logo without "Shop Management System" sub-text should display in cases where the logo width falls short of 125px.


The logo of just the Tekmetric icon should be used in instances like social media profiles and page/photo watermarks.


Logo on Color

Tekmetric has always been orange & grey on a white background. Altought in certain situations, the logo can also be used on a blue, orange or grey background.


Blue

#084E7C

RGB: 8, 78, 124

CMYK: 94, 37, 0, 51


Orange

#EE5834

RGB: 238, 88, 52

CMYK: 0, 63, 78, 7


Grey

#536D78

RGB: 83, 109, 120

CMYK: 31, 9, 0, 53


Logo Guidance


Don’t use the logo on a background with low contrast.


Don’t add effects like shadows, dimensions, and gradients to the logo.


Don’t stretch or manipulate the logo.


Don’t rotate the logo.


Don’t place the logo in a shape or a container.


Don’t use the tekmetric lettering alone.


Don’t type out Tekmetric in other fonts.


Don’t spell the logo incorrectly by adding an “s” to the logo.


Don’t type out Tekmetric in all caps.


Partnerships

Align partnership logos to the right of the Tekmetric logo with a divider and “k” clearing space.


Photography

How we express the Tekmetric brand in photography.


Our goal is to feature real images of auto repair shops and professionals in their natural environment.


Avoid subjects intended to look like paid models and stock photography.


Tekmetric Sub-brands

Sub-brands are the distinct lines of business that service the needs of unique audiences.


Tekmerchant offers a simple to payment processing solution for auto repair shops using Tekmetric. Credit card processing doesn’t have to be complicated, it simply has to work.



Tekmessage is a shop communications add-on to Tekmetric which enables you to make your customer communications workflow simplier with integrated two-way messaging.



Tekmetric Brand Guidelines

These guidelines have been created to help our customers, partners, licensees, outside vendors, and other third parties understand how to use Tekmetric brand features correctly. Please contact us at marketing@tekmetric.com if you have any questions.

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