The Auto Repair Industry is experiencing a number of changes. From larger economic shifts to a growing technician shortage, its now more crucial than ever to set your shop up for growth.
Often in moments of chaos there are windows of opportunity.
After every economic decline, no matter how steep—the housing crisis, the dot-com bust, even the Great Depression—the world has managed to come back.
Times of economic downturn are difficult, but there is light at the end of the tunnel. As far as the virus is concerned, economists are even speaking of a “V” curve. Meaning just as fast as our economy slowed down, it may pick up that quickly too.
In other words, have hope. There are opportunities during slow periods to adjust how you operate and how you service your guests.
These opportunities can help you navigate a tricky economy and prepare your shop for when business picks up again. This may be an unprecedented time in human history, but it’s also an open window for innovation.
What you do now will have a big impact on the future of your business.
If less cars than usual are rolling into your shop for repairs, you now have some time to work on streamlining your process, being more efficient, eliminating waste (of both time and materials), and improving your marketing and guest experience.
How should shop owners approach this situation? In a way, the same way you might approach business at any other time: finding ways to innovate and improve.
The balance between caution and innovation
If you’re curious to learn how some businesses have been able to adapt and come out of economic downturns stronger than they were before, the article Roaring out of Recession by the Harvard Business Review is worth a look.
The authors, including the dean at the Harvard Business School, studied 4,700 public companies, breaking down the data into three periods: the three years before a recession, the three years after, and the recession years themselves.
They discovered what you might expect: maintaining growth is difficult during a recession, but it’s not impossible. And they were able to observe patterns that companies leveraged to improve their odds of performing better during a downturn.
For some shop owners, a gut reaction to a slowdown might be to cut hours, workers, or even entire programs such as marketing. However, what the research shows is that this actually makes it more difficult to hit the ground running when the economy does bounce back:
Most enterprises implement aggressive cost-reduction plans to survive a recession. But companies that attend to improving operational efficiency fare better than those that focus on reducing the number of employees. - From Roaring out of Recession, Harvard Business Review
On the other side, shops that are too aggressive when it comes to investing in new strategies may have a difficult time recouping costs in the short-term.
For instance, if you’re opening new shops, and rolling out extraordinarily expensive marketing campaigns, the return might not come fast enough to justify the enormous costs you're putting on the line.
But there is a balance you can strike where you’re saving costs while investing in operational efficiencies.
Balance Investments in Operational Efficiencies While Reducing Expenses
Before making any decisions regarding cuts or new investments, it’s crucial to review your balance sheet and monthly budget. Examine your profit and loss statement for opportunities to either cut costs or become more efficient.
Sometimes business owners pay recurring monthly charges for services that they have never cancelled but are no longer necessary.
If you’re paying for something like a digital fax service or a social media scheduling tool that you never use, that’s a few dollars a month you may be able to free up. You may also see that certain forms of advertising are working better than others.
For a lot of shops, now is a good time to move money from mailers and print ads into digital pay-per-click campaigns on search engines and social media, which may not only be cheaper altogether but also cost less per lead and be a more effective way of bringing in customers.
The CEOs of pragmatic companies recognize that cost cutting is necessary to survive a recession, that investment is equally essential to spur growth, and that they must manage both at the same time if their companies are to emerge as postrecession leaders. - From Roaring out of Recession, Harvard Business Review
Consolidate Services
Consolidating the services you pay for as much as possible is another way to save money. A lot of times shop owners will realize that they’re overpaying for multiple systems that make managing their shop a hassle and prevents them from being as efficient as they could be.
Shops with a legacy management system, for example, require shop owners to make the trek to the physical shop location rather than managing remotely, which is a pain during normal business times and might not even be possible during social distancing.
We were originally running our shop with two systems; one was for digital inspection and the other was our shop management system. They were both reliant on a server, so I also had an IT team as well. When I added it all up, I was spending $1,000 a month between the software companies and the IT support. And if the internet connection blipped for a split second, my digital inspection went down for about an hour.
Now I’m paying a fraction of what I was before switching to Tekmetric, and I don’t have to worry about downtime or maintenance. We saved a bunch of money, and the estimate writing process is much faster because the labor guide is built into the system. - Excluservice Shop Owner Stephane Grabina
Making the switch not only prepared Excluservice for the downturn by freeing up much needed cash resources and giving them a faster, more reliable system, but also gave them touchless tools that they could leverage to keep providing safe, quality service during social distancing.
Now is Better Than Ever to Boost Your Shop’s Efficiency
Tekmetric was originally built and has been continually been updated with efficiency in mind; it’s part of our design philosophy to make life as easy as possible for shop owners, their team, and their guests.
We always consider the feedback of shop owners and have continued to add features that help shops adapt and even grow during times like these.
Check out some features a proper shop management software should have and the benefits it will present your repair shop.
Cloud-based
Access anytime, anywhere
99.99% uptime
Easy switch. Fast transition
Takes up no physical space
More secure than an on-premise system
Use on any device with a Google Chrome browser: tablets, smartphones, laptops, and desktops
Customer Profiles
Provide a better-than-the-dealership experience to guests
Faster service because you can now pull up guest information, including preferences, in seconds
Measure Job Profitability, Gross Sales, Technician Hours Spent, and more
Enhances visibility into shop performance
Reveals shop insights related to operational efficiency
Demonstrates opportunities to improve
In addition to the features and benefits above, Tekmetric also integrates cleanly with many tools that shop owners already know, love, and use. We designed our integrations so that you can access them without navigating out of Tekmetric, helping your team save even more time while using our system.
One benefit of slower business is that it presents opportunities to research new strategies. If you’ve looked at your balance sheet and realized that you can cut costs with a more efficient, consolidated system, then switching to a cloud-based shop management system like Tekmetric is a good solution for you.
If you’re wondering if the switch will temporarily keep you from normal operations, have no fear. We prepared for that, too.
Tekmetric makes it as easy as possible to switch with remote migration and a roll-out plan that ensures little-to-no downtime. We’ve successfully completed smooth transitions for single shops as well as franchise level companies.
Tekmetric was even able to work with the team at Christian Brothers Automotive to switch over more than 200 shops to Tekmetric without them missing a beat.
As one experienced third-party technology vendor put it:
I’ve never seen anything this quick and this smooth. I don’t know what you (Christian Brothers) and the guys at Tekmetric did, but it went super well—way better than we expected or anticipated from our end as a vendor.
Work Together, Not Alone
The best way to make it through tough times is by working together. We have always seen ourselves as more than just a vendor, but as a partner to the shop owners we work with.
Through our user group and direct communication with shop owners, we always keep in close communication with the shops that rely on Tekmetric.
Just as you strive to provide the highest level of customer experience to your guests, we will strive to do the same for you.
In the world of tires and engine diagnostics, the most powerful tool in your automotive shop might not be in your toolbox—it might be online. For the modern auto repair shop, a professional website is no longer a luxury; it’s a necessity. It’s your 24/7 receptionist, your most compelling advertisement, and your digital front door.
But where do you start? The world of web design can feel as complex as a modern car's electrical system. This guide will navigate you through the complexities of website building and best practices to drive customers to your shop.
Why a website is essential for mechanics
In an age where the first step to solving a problem is a Google search, your customers are looking for you online. When a check engine light flashes or brakes start to squeal, their phone is the first thing they reach for. If you’re not there to be found, you’re handing business to your competitors.
1. Building trust: A professional car repair website acts as a digital handshake. It tells visitors that you are a legitimate, trustworthy auto repair business.
2. 24/7 Marketing engine: Your shop has closing hours, but your website works around the clock. It provides essential information like your location, auto services, and phone number. You can even add online scheduling features so you never miss a customer when they are ready to book.
3. Local search and SEO: A well-optimized website is critical for local SEO optimization. When someone searches "car repair near me," search engines like Google prioritize businesses with informative and mobile-friendly websites. A strong online presence puts you at the top of those results, making you the default choice for local customers in need. More on SEO later.
Key features for your auto repair shop website
To be effective, your mechanic website needs more than just a pretty face. It requires specific features and functionality to meet the needs of your customers.
1. Contact information and hours
Your phone number, address (with an embedded, clickable map), and business hours should be prominently visible on your homepage, preferably at the top and bottom of every page. A simple and memorable automotive shop name can also help you be easily remembered when the next check engine light comes on.
2. Add service pages
Don’t just say "we fix cars." Create distinct auto repair service webpages listing all of your car repair services: oil changes, brake repair, engine diagnostics, transmission services, tire rotation, auto care, etc. This not only informs customers but also provides valuable keywords for search engines and helps customers know if you perform the service they need. You can also include your prices if you think it is a selling point.
3. Online appointment scheduling and payments
Convenience is king. An integrated scheduling system that allows customers to select a service and schedule a time slot is a game-changer. It reduces phone tag, streamlines your workflow, and improves the overall customer experience.
Tek-Tip: Overwhelmed? Tired of boring website templates? Let Tekmetric build you a custom website that is tailored to your business. (Must be a Tekmetric customer).
4. Customer testimonials and reviews
Social proof is incredibly persuasive. A dedicated section for reviews from satisfied customers builds trust and validates your quality of work. An easy place to start is by managing and responding to your Google reviews.
5. Mobile-Friendly design
The majority of local searches happen on mobile phones rather than desktops. Your website must be optimized for mobile devices and fully responsive to provide the best user experience.
6. Blogs
Writing blogs about topics your customers care about can be an easy way to drive online engagement and new customers. Make your blogs specific to your geographical area such as “How to fix a flat tire in Houston, Texas” or “What to do when your check engine light comes on in Denver, Colorado”.
7. Search engine optimization
Stop what you are doing and search for your key automotive services in Google. Does your shop show up on the first page of Google? If not, you likely have an opportunity to optimize your SEO strategy and online presence.
8. Clear goals
Your website should make it easy for customers to contact you or to book an appointment. Whether you add a contact form or online booking functionality, make it easy for potential customers to start the process.
9. Your story
Is your shop veteran or family owned and operated? Sharing your story and what makes your shop unique can be a big selling factor for potential customers.
The best website builders for your shop
You don’t need to be a coding expert to build a website. Modern website builder platforms offer intuitive tools that make the process straightforward.
Tekmetric: If you are tired of boring website templates and are already a Tekmetric customer, Tekmetric will build you a custom website design that matches your brand and services. You can even add SEO support and online bookings so you can waste less time on marketing and spend more time with your customers. Best of all, everything syncs with your Tekmetric platform so everything stays in one place.
CAUTION: building your own website can be time consuming, expensive, and lead to poor results. Most website builders do not have automotive industry experience and may not know the best practices. Let Tekmetric build you a custom website that is tailored to your business. (Must be a Tekmetric customer).
Wix: If you want to invest the time and manpower to create your own website, Wix is known for its user-friendly drag-and-drop interface. It offers a wide selection of website templates, including many designed for the automotive industry.
Squarespace: Squarespace is another great option if you want to build your website yourself. Squarespace is known for its clean and modern website design templates.
Best auto repair website templates
Choosing a website design is about finding an aesthetic that reflects your brand and serves your customers' needs. Look for designs that are clean, professional, and easy to navigate. Here are a few of our favorite automotive websites:
The KARR website offers an engaging video on the home page paired with a bright aesthetic. It stands out to prospects with clear call-to-actions, customer testimonials, services, and contact information.
The Anderson website grabs your attention immediately with high-quality shop images with a minimalist aesthetic. We loved the easy to use online booking tool and embedded Google map for easy directions.
Hansen Auto Repair has done a great job making their website easy to navigate and incorporating clear call-to-actions. They added specific service level website pages to maximize SEO performance and even added coupons/warranty information. The theme is patriotic while also being professional.
The last website to make our list was an RV repair shop showcasing that all types of repair shops need a website to drive business. This website also stood out because they added a link to their merchandise store and helpful FAQs.
How to choose the right website design for your shop
With so many options, how do you pick the web design that's right for you?
Define your goals: What is the single most important action you want a visitor to take? Is it to call you? Book online? Visit your shop? Your entire design should guide them toward that goal.
Customer first: Are you serving busy parents who value convenience, or car enthusiasts who appreciate technical detail? Your design, from colors to fonts, should speak their language.
Brand identity: Your website is an extension of your physical car mechanic shop. If your shop is known for being modern and tech-forward, your website should reflect that. If you're a third-generation family business, your site should convey that heritage and trust.
Budget and resources: Consider both the initial cost and the long-term maintenance of the website.
Prioritize functionality: A beautiful website that is slow, confusing, or broken is worse than a simple website that works perfectly. Ensure the website template you choose is fast-loading and provides a seamless user-friendly experience for your visitors.
Final thoughts
Building a modern auto repair website is one of the single best investments you can make in the future of your automotive business. It establishes your credibility and works 24/7 to attract new clients.
Thought Leadership
Shop Management
How to Build an Auto Repair Website (The Complete Guide)
Looking for the best automotive industry conferences and events for 2026? This guide will help you navigate the most impactful automotive conferences and trade shows slated for 2026. We will dive into what makes each event unique, price, location, and more.
Key Automotive Conferences and Trade Shows
When it comes to elevating your auto repair business or career, knowing which events to prioritize is crucial. Each of these conventions offers a distinct experience, catering to different roles in the shop. Let's explore the big events you can’t miss in 2026.
1. Tektonic
What: Tektonic is a brand new automotive conference for 2026. Whether you're leading the business, managing the front desk, or turning wrenches in the bay, Tektonic offers tailored training to elevate your skills, connect with peers, and drive your career forward in a space built for you.
Come for the shop-tested fixes. Leave with the horsepower to hit top-gear growth. Tektonic is a three-day event built for every shop, no matter your size, brand, or business model. Expect industry-first content, with Tekmetric-backed know-how.
What: The SEMA Show offers an attendee experience like no other automotive trade show on the planet. It's the best place to see thousands of the newest automotive performance products from new and iconic exhibitors, discover the latest product and vehicle trends, and develop essential skills by attending any one of the 99+ free education sessions – all of which are led by top industry professionals.
The SEMA Show is the premier auto show geared to help small businesses thrive and succeed. The trade-only event enables automotive specialty equipment manufacturers to display alongside automotive manufacturers to debut new, innovative products and connect with industry buyers from all over the world.
When: November 3-6th, 2026
Where: Las Vegas Convention Center - Las Vegas, NV
What: Only AAPEX gives you the training, products, and insights to help you stay ahead today and prepare for tomorrow — all while you connect with the entire industry under one roof! Live, interactive demos. Expert-led business education. Our most robust training program yet. It’s all here to give you a jump on every new advancement and the knowledge to tackle your biggest challenges.
Where else can you come face-to-face with the world’s part suppliers showcasing innovations that give you an edge in the here and now — and global perspectives on where the industry is headed next? Spend three days at AAPEX Las Vegas and make sure you’re ready to steer your business toward success!
When: November 3-5th, 2026
Where: The Venetian Expo & Caesars Forum - Las Vegas, NV
What: NADA Show offers a full program of innovative products, emerging trends and networking opportunities. Four full days of outstanding education, emerging trends and networking opportunities for all areas of your dealership.
When: February 3-6th, 2026
Where: Las vegas Convention Center - Las Vegas, NV
What: The ASTA Expo is an annual event that brings together professionals from the automotive aftermarket industry for training, networking, and discovering the latest innovations. Anyone is welcome, including shop owners, managers, technicians, service writers, and anyone in the automotive service and tire industry looking to grow their knowledge, network, and business.
What: The annual Shop Hackers seminar provides owners and staff in the independent automotive repair and collision/body industries with: Top-tier knowledge, life-changing personal connections, actionable strategies, increased motivation, one unforgettable experience.
With over a thousand attendees, a large array of vendors, and world-renowned industry leaders, this auto conference is unlike any other in the industry. You may laugh, you may cry, you will eat well, and one thing is for sure — you will walk away changed for the better.
What: VISION Hi-Tech Training & Expo, provides the opportunity for you to expand your knowledge and gain new skills, all while networking with leading automotive service industry professionals. Choose from more than 100 cutting-edge management, technical, and educator training courses. VISION also features a 60,000 square-foot exhibit hall showcasing the latest tools, equipment, and technology.
When: March 5-8th, 2026
Where: Overland Park Convention Center - Overland Park, KS
What: Learn how top-performing shop owners are navigating today’s economy and running more successful, profitable businesses. Our world-class speakers and informative sessions will equip you with the knowledge and tools you need to thrive.
SuperConference is not just about learning; it’s about community. Engage in interactive, team-building activities with the most supportive community of shop owners in the industry. Build relationships that will last a lifetime and grow your network with high-performing peers and professionals.
Now that we’ve explored some of the top 2026 events, let’s zoom out and consider the benefits of attending automotive conferences.
Networking opportunities
Imagine walking into a room filled with hundreds, even thousands, of people who share your passion, understand your challenges, and are dedicated to the same industry. That's the power of networking at automotive conferences. These aren't just casual conversations; they are opportunities for mentorship, partnerships, collaboration, and mutual growth.
Industry trends and insights
The automotive industry moves at lightning speed. What was cutting-edge last year might be standard this year, and obsolete next. Attending conferences gives you visibility into the future of auto repair. You’ll gain firsthand knowledge of the emerging trends and critical insights that will shape the industry for years to come.
Final thoughts
Finding the right automotive conference for you can be challenging but we hope this guide was helpful. Whether you are just starting your business or have spent your whole life fixing cars, there is an event for you.
.webp)
.png)
.png)
.png)
.svg)
.svg)
.svg)
.svg)
.svg)
.svg)
.svg)
.svg)