JANUARY SHOP SPOTLIGHT

Andrew Minkler from Bavarian Motor Repairs

SHOP STATS
  • Owner: Andrew Minkler
  • Location: Capital Heights, Maryland
  • Staff: 3, +2 Ancillary
  • Avg. Monthly Car Count: 50
  • ARO: $1,670 (Up $500 in one year)
  • Number of Bays: Three
  • Shop Management System: Tekmetric
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Like thousands of shop owners before him, Andrew Minkler started his shop with absolute confidence in his technical abilities but little first-hand experience on how to run a business.
In 2011, Andrew left his role as a Certified Master BMW Technician to go back to school for engineering. To help pay his tuition, Andrew started his own auto repair shop: Bavarian Motor Repairs. Once the ‘be your own boss’ seed took root, there was no turning back. Since day one, Andrew has focused on delivering the highest level of service to BMW, Mini, and Rolls-Royce owners in the D.C. area. Now, he is growing his business by connecting his team and his customers, tracking his shop’s metrics, and scaling his garage from the ground up.
Tekmetric’s January Shop Spotlight: Bavarian Motor Repairs

Connecting with my clients

Last August, we decided to be more intentional when it came to growing Bavarian Motor Repairs. Our goal was to communicate with our clients faster and with more clarity so that we could provide better service, which resulted in higher dollar ROs. A big part of accomplishing that goal was switching to a cloud-based shop management system, like Tekmetric.

When you can show clients the problem on their own terms, and give them a choice, it grows your ARO and your business.

Engagement with our clients has to be high caliber and proactive throughout the entire repair process. From the second they drive onto our lot, we walk out to their car, greet them, and begin documenting their concerns to make their visit as personalized and efficient as possible. Once we’ve made that personal connection, our shop management system really shines with DVI, messaging, and lightning-fast estimate approvals by text or email.

Tracking my numbers

When I can measure how valuable my business is, I have more opportunities to pass that value on to our clients. We track this value by looking at our numbers: door rate, effective labor rate, parts and labor margins on each RO, service advisor close ratios, GP dollars and the many other KPI’s that Tekmetric tracks and puts in front me. Being able to measure our success is one thing, but quickly identifying our shortcomings and new opportunities for innovation is what has led us to grow our profits.

Scaling my business

We are actively expanding our shop, adding an additional 2,500 square feet to accommodate four new bays. As we expand, it’s critical that we have a cloud-based system that seamlessly grows with us. I can attend a 20 group, meet with my business coach, spend time with my family, and still have access to my shop from my phone. Anywhere access gives me the confidence to let my staff grow into their roles.

Communicate your vision to your team and invest in the right people and technology to make it a reality.

If I could go back to six years ago, I would tell myself, "Any one thing you do well is not enough". You need to team up with others that will help make your vision a reality. I hired a professional coach who taught me that I couldn’t manage what I wasn’t measuring. I joined a 20 group, upgraded to the best SMS I’ve ever used, and now I’m running a business that feels grounded with direction and purpose. I’m eternally thankful to our clients, my world-class staff, and companies like Tekmetric who work tirelessly alongside us in pursuit of something greater.
For more information about Bavarian Motor Repairs, visit BavarianMotorRepairs.com

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