Please note: This blog post does not constitute legal or financial advice. This blog post is merely a guide on how shop management software works with accounting software. Additionally, there is a difference between bookkeeping services and accounting services. If you’re seeking professional accounting services, contact Paar, Melis, & Associates.
For many shop owners, the accounting side of business can be overwhelming. After all, there’s probably a good reason why you decided to start an auto repair business and not an accounting firm—you enjoy fixing cars and helping people, not staring at numbers all day. That's where reporting features from Tekmetric come in, making it easier to see all your finances in one place.
But when you’re in the shop owner’s seat, it’s vital for you to have a firm grasp on your books. If you want your business to succeed over the long haul, your financial statements need to be complete, consistent, and comparable.
Complete Statements
You should account for all transactions, not only your sales and expenses on parts and labor but also your taxes, warranties, refunds, cores, and any other major or minor transactions that may fall by the wayside. “Complete” also means that all relevant information such as dates, purchase order numbers, and vendor names are included on each statement. Complete statements will give you the clearest idea of how much money you actually have to invest back into your business at the end of each sales cycle.
Consistent Statements
You should have a regular schedule and method for tracking what your business makes and what your business spends. It’s good practice to check your numbers at least once a month, and conduct a thorough reconciliation and analysis of your books at least once every business quarter. By regularly checking your statements, you can quickly catch any errors or instances of loss, whether it’s from theft, slip-ups, or forgetfulness. After all, we all forget things, and when we do, it’s best to realize it as soon as possible.
Comparable Statements
Comparable financial statements help you spot trends, which will make it easier to work with an accountant or a consultant and make better business decisions. You should be able to cross-reference your financial statements with purchase orders, receipts, and other financial reports. If your financial statements are complete and consistent with one another, then they should already be easy to compare. But it’s also worth considering how the financial data in your shop management system “talks to” the financial data in your accounting software.
“What Are My Margins?”
Shop owners looking to grow their business should always be asking themselves, “What are my margins?” If you want to invest in new tools, new talent, and new locations, you need to know how much money you actually have after your income and expenses have been accounted for. There are two places that your shop can and should be tracking your margins: your shop management system and your accounting software.
If you read the above sentence thinking, “Why do I need both? Isn’t it redundant to use both a shop management system and an auto repair shop accounting software?” you’re not alone. In fact, a lot of shop owners swear by the reports in their shop management system—and hey, if you’re using a shop management system like Tekmetric, then those reports are going to give you a good baseline to go by.
But if we’re going to make sure our financial statements are indeed complete, consistent, and comparable, we need to have something to verify the financial reports we see in our shop management system. There are aspects of your business such as paid time off, benefits, and payroll taxes that your shop management system isn't going to factor into your gross profit margin.
We can't ignore our accounting software because, at the end of the day, Tekmetric or any other shop management software out there is what we think we're making—it's what we think our margins are; it's what we think we pay for parts; it's what we think we pay our employees.
At the end of a sales period, an auto repair shop accounting software like QuickBooks is going to tell you how much money your shop made in sales, how much you paid in expenses, and what your actual margins are. Right, wrong, or indifferent, there is useful information in both solutions, and we need to make sure that we understand why those do match or why they don't match.
How to Divide Sales & Expenses
While there are quite a few facets that make up your “books” or accounting log, you can simplify things by dividing your sales and expenses into categories. Probably the best categories to start with are as follows:
Parts
Labor
Shop supplies
Sublet work
Parts, labor, shop supplies, and sublet work will form the basis of your profit and loss statements. If you do not divide your sales and expenses, you’re going to have to manually go in and calculate everything, which can take up a lot of your time.
The good thing is that a shop management system and accounting software will make it easy to divide your sales and expenses into reports.
Tekmetric’s Financial Reports
Before we get into how to synchronize your shop management system and your auto repair shop accounting software, let’s look at the tools that Tekmetric provides shop owners to get a sense of their numbers.
Tekmetric includes an assortment of financial reports that can be customized and broken down in various ways. But the three financial reports that give shop owners the highest-level look at the financial health of their business are the End-of-Day Report, the Parts Usage Report, and the Parts Purchased Report.
End-Of-Day Report
Tekmetric’s End-of-Day Report automatically pulls all the sales data inputted into Tekmetric and generates some of the most important business metrics for shop owners to follow. It includes your shop’s Average RO in Sales and Profits, your Profit Margin, your Gross Sales, and your Gross Profit.
While the End-of-Day Report defaults to showing your shop's earnings for the day, it can be set to show your shop’s earnings for any date range that you want. This is where shop owners can get a good forecast of how much money their shop is making. You can even compare how your shop is doing over different periods of time.
It’s important to remember that the End-of-Day Report pulls from everything put into Tekmetric, but there may be other sources of revenue and expenses that don’t make it into Tekmetric, so this report may not be 100% accurate. To have complete accuracy, you should use Tekmetric in conjunction with an auto repair shop accounting software.
Tekmetric Parts Reports
The End-of-Day Report will show you critical stats about your shop, such as your Average RO in Sales and Profits, your Profit Margin, and your Gross Profit.
However, you also need to keep track of every part your shop purchases and sells. When you’re buying and selling parts, it can be tough to keep track of everything—especially manually! A lot can happen. For example, parts can get lost in some corner of the shop, get stolen, or just not be accounted for in a repair estimate.
Minimizing loss is what Tekmetric’s two parts reports—the Parts Purchased Report and Parts Usage Report—do best. When you use these reports alongside each other, you can compare the parts your shop has purchased with the parts your shop has actually used.
Tekmetric’s Parts Purchased Report
The Parts Purchased Report will give you the key details about parts your shop has purchased, including the:
Name of the part
Vendor
PO#
RO Source
Date Purchased
Quantity
Unit Cost
Total Cost
Ordering Employee
Tekmetric’s Parts Usage Report
The Parts Usage Report will show you exactly when each part was used. You’ll get details including:
The job title
The job category
The RO number it was used in
The customer and vehicle associated with the part
The technician associated with the job that involved the part
Using Tekmetric’s Parts Reports Alongside Your Auto Repair Shop Accounting Software
The combination of Tekmetric’s Parts Purchased Report, Parts Usage Report, and your accounting software add up to a powerful reconciliation tool. (Since QuickBooks is one of the most commonly used in the industry, that’s the example we’ll be using).
When you compare information between Tekmetric’s reports and QuickBooks, you can pinpoint the specific date range when things started to go astray with a particular type of part or vendor, determine how much you’re actually profiting from a given part, and identify any disconnects like “magically” disappearing parts, ex-employees using your shop’s charge accounts, and so forth.
For instance, let’s say you pull up the Parts Purchased Report and see that your shop purchased 100 oil filters two months ago, and QuickBooks corroborates this information. However, when you pull up the Parts Usage Report, it indicates that none of those oil filters have been used in those two months! From there, you can start to narrow down different possibilities for the 75 remaining oil filters:
Maybe the service advisors forgot to log those parts
Maybe the parts were stolen
Maybe a former employee somehow ordered those parts
Maybe your shop really had no use for those parts in the last two months
Here’s another example: let’s say that a particular part shows up on two repair orders in Tekmetric’s Parts Usage Report. When you check Tekmetric’s Parts Purchased Report, you see two orders of that part. So far, so good. But when you turn to QuickBooks, you see ten orders for that part. So, what happened?
Perhaps a service advisor ordered those parts outside of Tekmetric and didn’t properly log them in the system. Or, perhaps an ex-employee is using your shop’s charge account on accident—or on purpose.
Once you find the root cause, you can take the necessary steps to ensure such a thing doesn’t happen again. You can reiterate to all of your service advisors that logging parts ordered outside of Tekmetric is a must-do, every time. If the problem is with an ex-employee, you can cut off their access to your charge account and create stricter offboarding procedures moving forward.
Best Practices for Getting Your Parts In Order
The best way to make sure you don’t run into any headaches when comparing the information in Tekmetric’s Parts Purchased Report, Tekmetric’s Parts Usage Report, and your auto repair shop accounting software is to get your parts process in order from the get-go. Training your team and implementing repeatable processes for logging and tracking every part will save you time down the line.
Train Service Writers On Parts Ordering Guidelines and Documentation
A streamlined parts ordering and documentation process starts with your service writers. If they input the wrong information in Tekmetric or forget to do so at all, it’ll have a trickle-down effect. You’ll end up scratching your head when things don’t line up in QuickBooks and the Parts Purchased Report and Parts Usage Report in Tekmetric.
To obtain a healthy parts margin, it’s essential to spend time making sure service writers understand your shop’s guidelines on parts ordering and documentation. You could make it a policy that service writers can only order parts from certain vendors within Tekmetric, and if they want to bypass that, they have to get permission from you first. Then, you could tell them that they must log each part that’s ordered and used as soon as possible. That way, the chance that they forget to input a part order or add a part to a repair order will be minimized, and you won’t have to scroll through pages of statements down the line.
Adjust Your Shop’s Parts Matrix as Needed
The day you snag a deal on a part is always a good one. However, be sure to follow that win by tweaking your shop’s parts markup matrix. Your shop’s parts matrix is what helps you markup parts in a fair way, and in turn, earn the appropriate profit on each part you sell.
If you don’t adjust the markup for the particular part you got for less, you’ll be losing money. For example, say your markup on a $100 part is usually 15%. But, if you get that part for $80 the next time, you might consider bumping up the markup to 20%.
Review All Things That Have to Do With Parts Ordering on a Regular Basis
Earlier, we discussed how it’s good practice to check all your numbers at least once a month, and also thoroughly reconcile and analyze your books at least once a business quarter. You should apply a similar mindset to all things having to do with parts ordering at your shop; about once a month, review the parts information you have in QuickBooks, and see how it corresponds to what’s in your Parts Purchased Report and Parts Usage Report.
Common Questions About Getting Parts In Order
Question: What’s the best way to get an accurate understanding of what my shop spends on parts?
Answer: If your shop doesn’t have a large amount of inventory sitting around, or if you do have a large amount of inventory but it doesn’t tend to fluctuable much, we recommend that you look at the cost of goods sold in QuickBooks and compare it to the data in Tekmetric’s Parts Purchased Report.
However, if your shop does have a large amount of fluctuating inventory, then you might have to go to QuickBooks and add up the costs of goods sold with your inventory that’s been added to assets (perhaps in the same time period). With a large amount of fluctuating inventory, you’ll see some slight discrepancies with the information on Tekmetric’s Parts Purchased Report. That’s because that report could include parts you brought in for specific repair orders, as well as parts you have in your inventory. (In that case, looking at Tekmetric’s Parts Usage Report will give you a clearer picture).
Question: Should I enter each part I purchase into QuickBooks?
Answer: Not if you’re keeping good track of your statements!
Entering each part into both QuickBooks and your shop management system can be a mountain of work that may not be worth the hassle. Ultimately, your goal is to get the most accurate numbers possible, and then make smart decisions for your shop based on that information. And you can quickly achieve that by entering your invoice totals.
By logging each and every part transaction into QuickBooks, you’ll reach 100% accuracy, but will be unnecessarily getting lost in the weeds. The reality is that most shops will be a-ok simply putting their monthly statements into QuickBooks and being in the “ballpark,” such as 95% accuracy, rather than 100% accuracy.
The only time you may want to start entering every part purchase into QuickBooks is if your shop is dealing with a stressful parts inventory or parts management issue.
Question: If my shop does have a need to enter each purchased part into QuickBooks, how long should I do this for, and how often?
Answer: The level of work involved with putting every single purchase order into QuickBooks could almost amount to full-time hours.
Also, within the scope of that deadline, decide if you and your team will log each part order daily, weekly, or monthly. By setting aside a dedicated time to do so, you can avoid disrupting your workflow as a group.
Question: If I’m using a cash basis of accounting, when should I switch to the accrual basis?
Answer: The short answer is that you should switch to accrual basis when your business gets more complicated, or even when you decide that you’re ready to majorly grow your business. When you grow your shop, you’ll be dealing larger parts orders between multiple vendors and suppliers, more jobs coming in, and additional team members. Once a lot of money is going in and out, it’ll become essential to log your income and expenses in realtime, which is only possible with an accrual basis of accounting.
Minimizing Financial Discrepancies Between Platforms
A shop management system like Tekmetric helps your team track your shop’s purchases and sales. But of course, all of that financial data must also line up in your auto repair shop accounting software.
Discrepancy: Labor Gross Profit Margin is Higher in Tekmetric than in QuickBooks
Your shop’s labor gross profit margin is a particular piece of data that’s tricky to align between both your shop management system and your accounting software.
Why? It comes down to how you pay your technicians, which in part likely depends on the labor times your shop is using.
With a shop management system like Tekmetric, you can input an hourly rate for your technicians. Tekmetric tracks additional key data points, such as how many hours each technician works a day and how much your shop sells each day. But, some things aren’t always factored in, like vacation and benefits. As for payroll taxes, the system doesn’t account for those either.
What can end up happening as a result is the labor profit margin in Tekmetric will almost always be higher than the real-life number in QuickBooks. And depending on what your shop’s compensation structure is, it might be impossible to get the numbers to match 100% in both systems.
However, you can get the numbers extremely close (for example, the number in Tekmetric might be $15,300, and the number in QuickBooks might be $15,500). Here are ways you can get your labor gross profit margin numbers in Tekmetric and QuickBooks closer together:
The Back Office Integration
Tekmetric integrates with Back Office. Back Office uses a tool called Accounting Link to transfer your shop’s sales, payments, and purchases into QuickBooks. Using Accounting Link via the Back Office will ensure that the information sent to QuickBooks is accurate—you won’t have to worry about manually typing in an incorrect number. You can review and verify the information before it gets sent to QuickBooks. With Accounting Link, you’ll also save time because you won’t have to input the numbers twice.
Tekmetric’s Shop Settings
Additionally, you can use Tekmetric’s Shop Settings to minimize financial discrepancies. If you see 100% gross profit on a line of a job, chances are you either: 1) didn’t have a cost assigned to the technician or 2) didn’t have a technician assigned to the job.
In either case, it means that there’s a $0 cost for the labor your shop is selling.
So, as a starting point, make sure your service advisors assign a cost to each technician within Tekmetric and assign each job to a technician.
If you want your payroll to be as accurate as possible in Tekmetric, you can also bump up your technician’s hourly rate within Tekmetric to account for additional overhead costs, such as benefits, healthcare, and 401k expenses. So, if your technicians’ hourly rate is $40, then you can bump it up to $45 in Tekmetric to account for that extra overhead.
Discrepancy: Parts Profit Margin is Higher in Tekmetric than in QuickBooks
Many shops might find themselves in a situation where their parts profit margin reported in Tekmetric might not line up with what’s in QuickBooks. For example, the End-of-Day Report in Tekmetric indicates that they are hitting that target; they sold $50,000 worth of parts with $25,000 in costs.
But QuickBooks tells a different story—a 30% parts margin, with $50,000 in spend and $35,000 in costs. That $10,000 difference in costs is concerning; something is majorly off.
Of course, by using the Back Office integration, you can stop these types of problems in their tracks. But here’s what else you can do.
Pull Up the Cost-of-Goods Report in QuickBooks
You can go into QuickBooks and pull up a report for the Costs-of-Goods sold for parts, which will show every transaction you made from the first day of that month to the last day of that month.
From there, you can do several things to sort through the data and make sense of it, including putting it into Excel or analyzing it by vendor. You can then compare that data with what’s in Tekmetric’s Parts Purchased Report to see where that $10,000 came from.
Perhaps you see that in QuickBooks, it shows that you spent $10,000 with a particular vendor, but in Tekmetric, it shows you’ve spent $0 with that vendor that month. Clearly, that’s a problem; somewhere, somehow, something slipped under the radar.
As you continue investigating, you’ll likely find the answer. Perhaps an ex-employee had used your name and account to purchase parts. Or, there could be a smaller reason for that disconnect, namely, things like cores and warranties. If you’re not getting that money on the back-end from your vendors, that can cut into your parts profit margin.
Once you figure out the cause, you can take the necessary steps to ensure it never happens again. So, in the case of the ex-employee using your name and account to purchase parts, you can place stronger safeguards for all departing employees to ensure they’ll never have access to your account again once your shop no longer employs them.
Match Every Part to a Paid Ticket in Tekmetric
Ultimately, if you paid for a part, make sure you can match it to a paid ticket in Tekmetric. It’s best practice to conduct regular spot checks to catch anything that’s not lining up along the way versus having to face an unpleasant surprise at the end of the month.
Become an Accounting Pro One Step at a Time
It’s totally natural to be intimidated by accounting, especially if it’s the first time that you’ve waded into the financial side of your business. But with experience and time, you’ll get the hang of things. Little by little, you’ll be able to look at a discrepancy and say “Oh! I understand what’s going on here.”
Focus on those small wins, and always continue learning. Dig behind the numbers, learn how to analyze them, and ask your accountant and team members questions along the way. Train your service advisors to get the basics right, too, so you have back up right there at the shop. Even if your shop doesn't face a particular accounting challenge today, it doesn’t mean it won’t in the future.
By learning even just the basics of accounting, you’re putting your shop in the best financial position by securing the best profit margins possible.
FAQ
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Mechanic interviews are challenging for both the employer and candidate because the right candidate has to be a fit in personality and technical ability. Plus, the numerous certification types, manufacturer nuances, and shop needs make it even more challenging.
This guide can be used to help repair shops/dealerships ask the right questions and also help technicians be prepared for questions they will likely encounter. Below you will find the most common car mechanic interview questions broken down by mechanic and service advisor level plus tips to ace your next interview.
Top mechanic job interview questions
While every auto repair shop differs in how they run their job interview process, these are some of the most common questions you can expect. Ranging from technical questions to customer service, be prepared to answer these common questions before your next interview.
General interview questions for car mechanics
These common questions cover basic automotive repair experience and relevant work history.
Tell me about yourself and your experience as an automotive technician.
Why do you want to work for our company/shop?
How do you stay up to date with new automotive technologies and repair techniques?
What certifications do you currently hold (ASE, manufacturer-specific, etc.)?
Are you comfortable working weekends, evenings, or overtime if needed?
Technical interview questions for mechanics
These technical interview questions cover more specific hand-on experience and tools/equipment.
Which repairs are you best at?
How much would you estimate your tool inventory to be worth?
What steps do you take when diagnosing a check engine light?
What tools and diagnostic equipment are you most familiar with?
Have you worked with hybrid or electric vehicles?
Do you believe in factory recommended vehicle maintenance intervals?
How comfortable are you with OEM scan/diagnostic tools?
Experience & situational questions for mechanics
These questions help employers understand how you would handle various shop situations and also helps them understand your communication skills.
Can you describe a time when you had to work under a tight deadline?
How do you deal with angry customers?
How do you prioritize tasks when you have multiple vehicles to work on?
What would you do if you made a mistake on a repair? How do you handle accountability?
What do you do if you encounter a vehicle with an issue you've never seen before?
Additional questions to expect
Are you comfortable serving those in need once a month?
Are you comfortable doing a DVI on the majority of vehicles you touch?
How do you handle a high-pressure environment when the shop is busy?
How do you handle a situation where you're unsure about how to fix a problem?
Tell me about a time you went above and beyond for a customer?
Top interview questions for service advisors
While the interview questions for service advisors will be similar to mechanics, there will be small differences. Typically, service advisors will be more customer facing and shops will tailor their questions to focus more on customer service and communication style.
General interview questions for service advisors
Are you comfortable selling repair services?
Are you comfortable working on a commission based salary structure?
Who do you believe has the best after market products?
How do you deal with a customer saying that you are more expensive than their last shop?
How do you win back angry customers?
How do you handle over the phone quotes?
Technical interview questions for service advisors
What are your greatest strengths as a service advisor?
Who do you trust for moving electrical parts?
How do you handle working in a fast-paced environment?
Are you comfortable meeting sales goals and upselling services?
How do you stay up to date with new automotive technology and service trends?
How do you handle stress during busy hours?
Experience & situational questions for service advisors
How do you explain complex vehicle repairs to a customer who doesn’t understand cars?
What steps do you take to build trust with customers?
Have you ever had to deal with a miscommunication between a technician and a customer? How did you resolve it?
Can you describe a time when you turned a dissatisfied customer into a repeat customer?
How do you handle multiple customers needing assistance at the same time?
Additional questions to expect
How do you explain the importance of routine maintenance to a customer?
What experience do you have with automotive service software or point-of-sale systems?
How do you prioritize repair orders and schedule work efficiently?
How do you explain repair estimates to customers?
How would you respond to 1-star reviews?
Job interview tips for mechanics
Research: Not all shops are created equal so make sure to research before applying to make sure they are a good fit. You can also look at online reviews to see what their customers are saying.
Preparation: Use the commonly used questions above to help you prepare for the interview. Practice how you would answer each question and ways you can present yourself well.
Attire: You have 7 seconds to make your first impression and attire is a big part of that. Dress to showcase your professionalism and experience.
Highlight your experience/certifications: Showcasing your certifications and experience can go a long way to in making sure you land the job.
Ask thoughtful questions: Some interviewers will allow you to ask questions during the conversation. Make sure you have a few questions to ask that help you learn more about the shop.
Follow up: if you haven’t heard back from the shop and you are still interested, give them a call and remind them of your interest in the position.
Final thoughts
Interviews are challenging in any industry but mechanic interviews can be even more challenging with the shortage of talent available. This guide will help you either prepare for your next interview or provide you with common questions to ask your next hire. Lastly, always hire for culture fit and talent second. Culture problems are a lot harder to correct than technical car knowledge.
If you're running an auto repair shop, investing in a car lift is essential. A high-quality vehicle lift makes it easier to work on cars, increases efficiency, and ensures safety. But how much does it actually cost to install a car lift? That depends on the type of lift, installation costs, and other factors such as weight capacity and safety features. Let’s break it all down so you can pick the best automotive lift for your needs.
Do you need a car lift?
Car lifts are essential in auto repair shops because they provide mechanics with better access to a vehicle’s undercarriage, making inspections, repairs, and maintenance tasks safer, more efficient, and more comfortable. Unlike floor jacks, lifts offer a stable and elevated workspace, reducing the risk of injuries and improving workflow.
With a car lift, technicians can quickly perform tasks such as oil changes, brake repairs, exhaust system work, and suspension adjustments without having to crawl under the vehicle. This efficiency leads to faster turnaround times and higher shop productivity.
Additionally, lifts help maximize shop space by allowing vertical storage for vehicles, which is especially useful in high-volume repair shops. Overall, car hoists are a fundamental investment for any auto repair shop looking to enhance efficiency, safety, and the quality of service provided to customers.
Types of car lifts and their costs
Each type of lift has its pros and cons. Some lifts are better for oil change shops and some are better for tire or repair shops. In general, car lifts can cost between $1,000 and $20,000 depending on brand, lift capacity, lift height, and features. Here’s a comprehensive look at the most common lift options for your shop.
Two-Post car lifts
A two-post car lift is one of the most popular choices for auto repair shops. They are popular because they take up less space and can be affordable depending on features. Make sure to plan out your shop layout as these lifts are permanent and cannot be easily moved. These hoists come in asymmetric and symmetric configurations, allowing flexibility based on vehicle type.
Price: $3,000 - $10,000
Best For: General repair shops working on SUVs and smaller cars.
Lift capacity: 5,000 - 10,000 lbs.
Popular brands: BendPak, Rotary, Tuxedo.
Advantages: High lifting capacity while saving space for smaller shops.
Four-Post lifts
A four-post lift provides greater stability and weight capacity, making it ideal for heavier vehicles. If your shop works on a lot of trucks or heavy-duty vehicles, the four-post lift might be the best lift for you. Tire and brake shops should avoid these lifts as the tires sit on the lift making it difficult to work on these areas.
Price: $5,000 - $25,000
Best For: Dealerships and professional shops.
Lift capacity: 7,000 - 14,000 lbs.
Popular brands: BendPak, Titan, Tuxedo, Rotary.
Advantages: Heavier lifting capacity for larger vehicles.
Scissor lifts
If saving space is your top priority, the scissor lift may be your best option. They are almost invisible when not in use and lie flat on the ground to optimize garage space. Double check the lift capacity and height to make sure it can accommodate the types of vehicles you work on.
Price: $1,500 - $10,000
Best For: Quick repair shops where space is limited.
Lift capacity: 5,000 - 15,000 lbs.
Brands: QuickJack, BendPak, MaxJax
Advantages: Compact and cheaper.
In-Ground lifts
In-ground car lifts are a great choice for shops that work on heavier vehicles and want to save space. These lifts are the perfect balance of the space saving capabilities of a scissor lift while also providing optimal strength for large vehicles.
Price: $10,000 - $25,000
Best For: Repair shops and dealerships.
Lift capacity: 5,000 - 20,000 lbs.
Brands: BendPak, Rotary, Atlas
Advantages: Compact while also offering enough muscle.
Portable car lifts
If your shop layout frequently changes or you are a mobile mechanic, a portable lift may be the best option. These lifts can be easily moved around a garage or taken to a job site and are often the cheapest option. However, they can be less reliable and don’t provide the same level of strength as a stationary lift.
Price: $500 - $5,000
Best For: Home garages, mobile mechanics, DIY enthusiasts.
Lift capacity: 5,000 - 10,000 lbs.
Brands: QuickJack, MaxJax
Advantages: Affordable, compact, mobile.
Installation prices for car lifts
Installing a vehicle lift is not just about purchasing the unit. You also need to consider the installation costs, which can vary depending on the type of lift and garage setup. Here are the main factors affecting installation costs:
1. Concrete requirements
Most lifts, especially two-post car lifts and four-post lifts, require a thick concrete base. If your floor isn’t thick enough, you may need reinforcement, which adds to the cost.
2. Electrical setup
Lifts need power, and if your garage isn’t wired for it, you’ll need an electrician.
3. Air compressors & accessories
Some lifts require compressors and additional balancer tools for operation.
4. Professional installation
Hiring a pro ensures the lift is ALI-certified and meets safety regulations.
Choosing the right car lift for your auto repair shop
Each type of lift comes with its own advantages, making it important to choose the right one based on your needs. Here are some things to consider when making your decision:
How big is your shop?
Which repair services do you offer?
What is your budget?
Does the lift offer a warranty?
Will you garage layout change over time?
How important is a car lift warranty to you?
How heavy will the vehicles you work on be?
What is the average review rating of the lift?
How easy or hard is the lift to install?
How much will the maintenance cost?
Final thoughts
Installing a vehicle lift in your auto repair shop is a smart investment. Whether you choose a two-post car lift, scissor lifts, or portable lift, knowing the lift cost and installation costs upfront can help you budget wisely. Whatever you choose, ensure it’s ALI-certified for safety and performance. Lastly, don’t forget about regular maintenance and safety inspections to ensure your lift continues to run for many years.
Shop Management
Thought Leadership
How Much Does a Car Lift Cost + Installation Prices
Ever wonder how you could make your auto repair shop website rank in Google for “Mechanic near me” or “Best auto repair shop”? Look no further, this guide will walk you through everything you need to know about search engine optimization for automotive repair shops.
Search engines play a large role in today’s buyer journey and the auto repair shop industry is no different. Shop owners are recognizing this and starting to emphasize SEO (search engine optimization) as part of their overall digital marketing strategy.
Auto Repair SEO 101
SEO for automotive repair shops is a marketing tactic designed to influence how your website ranks in Google and other search engines. When done correctly, SEO efforts can create more website traffic and ultimately, generate more customers for your auto repair shop.
However, search traffic is becoming more competitive and other shops are likely aiming for the same keywords as you are. Utilize this guide to see how you can improve your website traffic and search engine rankings for your auto shop.
Tek-Tip: Curious how you rank for important keywords? Simply open an incognito tab and search for keywords you want to rank for. Incognito tabs remove location and search history bias from your search.
Why is SEO important for Auto Repair Shops?
More traffic equals more customers
Search traffic is high-intent traffic which means that people who are searching for “mechanic near me” and similar queries are indicating that they are ready to make a decision. Social media and other traffic forms may bring in traffic but rarely are they ready to make a decision that day. Capturing more search traffic almost always leads to more conversions. Think about it, when you start looking for a service where do you start your search?
Brand awareness
Even if the customer is not ready to make a decision that day, being visible for relevant keywords is important (and free) brand awareness. Ranking well will help your shop stay top of mind for future automotive repair needs and build your online presence. Just like we remember a billboard or business logo weeks later, being visible in search engine results leads to better brand awareness and online visibility.
Cost effective
Unlike paid advertising, SEO efforts are free if you do them in-house. All you need to get started is this guide + a few YouTube videos and you can make a big difference in your website traffic and online conversions.
Local search
Search engines can use mobile device locations to help match customers with a shop that is nearby. Part of this guide will walk you through how you can indicate to Google where your auto repair shop is located and capitalize on local search traffic.
5 Steps to Improve your Rankings and Website Traffic
1. Quality content
Helpful content: Google loves fresh content and companies who regularly publish helpful content. Strategize what type of content will resonate with your audience and don’t be afraid to test new ideas. Consider removing or updating out-of-date content that is no longer relevant for your audience.
Content calendar: Creating a content calendar for your shop can help you strategize which topics you want to cover each month and who will be responsible for the project timeline.
2. On-page SEO
URLs: Did you know that Google uses the words in your url to help understand what your content is about? Avoid generic URLs like www.Yourshopname.com/blog/23trk and start using keyword-rich URLs like www.Yourshopname.com/blog/houston-tire-store. A simple optimization that can lead to better rankings.
Keyword research: Organic search is no longer about stuffing your content with every keyword you can find but keywords still play a part in how Google ranks content. Keywords are the terms searchers type into Google like “Tire shop near me” or “Brake service shop in Houston”. Other common auto repair keywords include “auto repair shop near me”, “best mechanic in (insert city)”, or "(insert service type) near me”.
You can use a free tool like Google Search Console (more info on tools later on) to explore which keywords you are ranking for and strategize how you can include those terms in your content/website. You will also want to research keywords that you do not currently rank for but want to in the future. Don’t forget to look at competitors and see what they are ranking for to help you locate your target keywords and form your overall strategy.
Internal linking: If you think of the internet as a spider web, each piece of content has internal and external links that help connect related content. These internal links help search engines crawl your website and find all the other content your website has to offer. Aim for at least one internal link in each article you write.
Meta Descriptions: As the name suggests, meta descriptions inform readers on what they can expect your content to cover. This is a great place to highlight keywords you think searchers might use to find your content.
Avoid click-bait strategies but try to make your meta description attractive and keyword dense. This will lead to better click-through-rates and better rankings. Aim to use 150 characters or less in your meta description so Google doesn’t cut it off.
Meta Titles: Think of a meta title as the headline or title tag for your content. This is a great place to showcase what your content offers and what it covers. You also want to feature your top priority keyword in the title to make sure Google (and users) know that it matches what they are searching for.
3. Technical SEO
Tek-Tip: Warning: this section is more technical and may require the assistance of a website professional. We recommend Shopgenie to help with all of your website/SEO needs.
Page speed: Search engines have started to prioritize websites that provide a better user experience and part of that is having fast page speed. You can test your website speed using this free tool. Some quick ways to improve your page speed would be to minimize image file sizes and reduce the number of third-party scripts you have on your website. You may need to contact a website developer if you want to make bigger adjustments to your website.
Link building: Search engines use backlinks as a way to identify which websites are trustworthy and authoritative. For example, if your website has a link from Forbes pointing to your blog article, it indicates that your blog has value. The more links you can gather (especially from high-quality websites) the more reasons search engines have to believe your website has value.
SEO and PR agencies can help you build your link profile. You can also contact other websites directly and do manual outreach. The best practice is to create content that people want to link to and the links will accumulate naturally. Content that typically performs well for link-building in the automotive industry includes how-to videos, guides, and tutorials.
Mobile friendly/UX: Have you ever been frustrated by a website on your phone that you can’t use because the buttons are too close together or it loads slowly? With the majority of your target audience using their phones to search for services, your SEO strategy needs to include a user and mobile-friendly website design.
Sitemaps: A sitemap is a file that you can add to your website to help guide search engine crawlers to your content. Think of it as a crawler roadmap for your website. This file can be useful if you don’t want certain parts of your website crawled or if you recently added new content and want it to be crawled quickly.
4. Local SEO
Google My Business: Google My Business (GMB) is a free Google business profile that showcases your company, services, contact info, logo, and more. An easy way to improve your local SEO is to keep this platform up-to-date with your contact information, website, and hours of operation. If a potential customer searches “auto repair shop near me” your GMB listing indicates to Google if you service that area and helps you rank for their search.
Bonus tip: Make it easy for customers to leave reviews on your GMB profile as extra proof that you run a quality automotive repair shop. Some auto shops add a QR code on the front desk or on receipts directing customers on how to leave reviews. Make sure to respond to negative and positive reviews with professionalism. First impressions matter; potential clients often research reviews before selecting a shop.
Directories: Directories are popular aggregation review platforms like Yelp, Consumer Reports, BBB, and Yellow Pages. Claiming your business profiles and updating them with your relevant information can help some potential clients find your auto repair business. Make sure your phone number, address and website are all up to date within each directory.
Location pages: Adding your address and directions to your website can help search engines understand where you are located and aid in pairing you with appropriate local queries. Another tactic is to make sure your website content mentions your city to further boost this effort.
5. SEO tools
Paid tools: There is no shortage of SEO software/tools to help you upgrade your auto repair SEO strategy. These tools typically have a free version but they are limited in functionality and you will need to upgrade if you have larger websites. Some of the top options include Ahrefs, Semrush, and seoClarity.
Free tools: If you have a smaller website you may be able to get by with these free tools. Some of the top free SEO tools include Google Search Console, PageSpeed Insights, and free versions of Ahrefs and Semrush.
Tracking/monitoring: After making updates to your website and overall SEO strategy it is important to track your progress and KPIs like clicks, traffic, impressions, CTR and others that may be relevant to your auto repair business. You can build free tracking dashboards in Google Analytics or Google Looker Studio.
Bonus tip: Google and other search engines regularly update their algorithms so keep an eye out for volatility during these updates.
How long does it take for search engine optimization to work?
While some SEO tactics will start working immediately, larger and more consistent progress will be seen within 3-6 months if implemented correctly. Typically, this progress is seen as part of a “snowball” effect where multiple small optimizations will snowball into larger results over time.
Ranking on the first page of Google can take time but it often depends on how many competitors are in your area. All worthwhile marketing strategies take time and SEO is no different.
Final thoughts
Search engine optimization is an important tactic to drive more traffic and customers for your auto repair business. Keep in mind that SEO is one of many marketing tactics and should be part of a larger marketing strategy. To be successful in automotive shop marketing you will also need to explore other channels like social media, email, paid advertising, and traditional marketing.
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