Repair estimates are the foundation for your shop’s revenue.
How you estimate work and send those findings and estimates over to your customers will shape your shop’s profitability, your customer relationships, and how professional you come across to your customers.
Some shop owners might be tempted to use the free online car repair estimator tools to run their own estimates. But will this shortcut actually help your shop get to where you want it to be?
What Is an Auto Repair Estimate?
When customers come to your shop for repair work, they’re expecting a standardized process with an estimate for all the work your shop will be completing. Typically, as you'll know, this meant paper printouts or even manually, hand-written checklists.
But paper leaves a lot to be desired. As shop management systems have shifted from pen and paper to digital, and more recently from older digital software to modern cloud-based solutions, shops have access to way better tools than ever before.
Free Estimates Versus Paid Software
If you’re relying on free estimate tools for your customers’ estimates, you might run into some issues. Maybe the online estimator tool isn’t updated with the most recent info on a customer’s vehicle.
Or, if your local tax laws changed, the estimate might not reflect that.
So, how accurate are car repair estimates? They aren’t very accurate and aren’t as reliable as paid shop management software. They simply can’t tie into the rest of your shop’s system and processes.
Shop management software not only provides estimates to your customers but can also further explain vehicle repairs via digital vehicle inspections. A shop management system will give your shop:
Free car repair estimator tools might seem like they help you in the moment, but over the course of your career, they can limit your ability to grow.
Modern platforms with digital vehicle inspections make it easier to show customers exactly what your shop will be fixing, how much it will cost, and how long it’ll take. And we actually mean show them!
Digital vehicle inspection estimates will include everything you expect: an estimate of the repairs including necessary parts and associated costs, labor requirements including time and cost, and an overall breakdown of the total charge, but because everything is digital, shops can even include pictures or videos to really help drive home the need for repair.
And because everything is digital, results can be sent directly to the customer’s email address or even texted right to their phone for instant approval.
What a Free Car Repair Estimator Won’t Tell You
While free auto repair estimate tools help drivers gain a sense of what the repairs could cost, they simply base that on the limited information that you provide.
If you scroll down on most of the auto repair cost estimators, you’ll see a “Repair Cost Estimator Legal Disclaimer” that will likely include the following statements:
Estimated price is customized for your vehicle make, model, year, and trim, but does not include diagnostic charges, taxes, disposal or environmental fees, oil or other fluid costs, or other ancillary parts that may be needed for the repair.
Vehicle repair costs may vary from vehicle to vehicle.
Actual repair costs will vary based on labor rates, time required for repairs, actual parts used, your vehicle’s condition, and any other circumstances pertinent to your particular repair job.
This estimate is to be used for informational purposes only and is intended to serve as a general guide.
Always consult a certified automotive technician before making important auto repair and service decisions.
The last two disclaimers are big ones. As you can tell by the language, estimators are for customers, and they’re only rough estimates. Any time a customer receives an estimate from an auto repair shop, they want to know exactly what they’re about to spend on the repairs.
Using a free auto repair estimator tool will not include the taxes, fees, and any specific vehicle information that might affect the price, or any potential underlying issues that might increase your customer’s total.
The best way to earn your customer’s trust is by giving them accurate car repair estimates that clearly show the details and the reasoning behind your estimate.
Upgrade from a Free Car Repair Estimator
A free car repair estimator might seem like it saves your shop time and money, but will likely lead to more mistakes and inefficiencies that end up costing you time and money down the road. And if you get into the habit of only using free online estimators, you are limiting yourself.
If you find that you’re struggling to move on from free car repair estimator tools, find a way to remove them completely. One option? Replace them with a shop management system and never look back.
We’ve said it before, and we’ll say it again. Digital vehicle inspections are the best way to show your customer exactly what’s wrong with their vehicle, and why your shop’s repair work is necessary.
Because modern tools like digital vehicle inspections and car repair estimators, shops send pictures or videos, customers can feel more comfortable that they’re making the right decisions in approving repairs they may have otherwise put off.
Give Your Customers Accurate Estimates With Tekmetric
When you use Tekmetric to give your customers a clear, accurate picture of exactly how much repairs will cost, they’ll be able to make informed decisions—and will see your shop as professional, organized, and reliable.
FAQ
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Selecting the right business name for your auto repair shop can be a challenging task. Your business name will be the first impression your potential customers have of your shop and will determine how memorable your shop will be. Use the ideas below to brainstorm the perfect name for your auto repair business.
Creative auto repair shop names
On The Road Again Repairs
NextGear Auto Service
Check Engine Repairs
Torque of the Town
The Engine Room
Chrome & Steel Auto Care
Axle & Alloy Repair Co.
Peak Performance Garage
Smooth Ride Mechanics
Driven Dynamics
Velocity Auto Shop
ClearPath Automotive
Funny automotive repair shop names
The Brake-Up Shop
Motor Mouth Mechanics
Hit & Run Body Shop
Exhausted Mechanics
Hot Wife Automotive A/C Repair
Don’t Tread On Me Auto
The Laughing Lugnuts Auto Repair
Wheel Be Alright Auto Repairs
Motor Mouth LLC
Rust in Peace Repairs
Tek-Tip: Have you thought about how you will market your new business? We reccomend Shopgenie for all automotive marketing needs including websites, CRM, reviews, and more.
Cool mechanic shop names
The Car Whisperers LLC
RoadReady Mechanics
StreetSmart Garage
GearShift Garage
Velocity Motors
Gearhead Garage
The Repair Authority
PitStop Pros
Full Throttle Repair
Trackside Garage
Unique and catchy names
Car Medic Garage
Nuts & Bolts Car Mechanics
Unleaded Car Repair
Honest Engine Repair
Auto Barn Car Care
Iron Horse Garage
Blue Ridge Auto Works
RevSync Mechanics
The Auto Vault
Summit Auto Haven
Rust & Revive Repair
Simple auto shop name ideas
Car Surgeons
The Car Guys
Engine Experts
Quick Fix Automotive Repairs
The Brake Brothers
One Stop Auto Shop
Auto Solutions Inc.
Pit Stop Garage
Turbo Tires & More
Wrench Wizards
Service-Specific shop names
Brake Check Repairs
Oil Be Back Automotive Repairs
Vivid Vehicle Body Shop
1 Hour Heat and A/C Auto Repairs
Battery Solutions LLC
Actually Discounted Tires
Renew Collision Center
30min Oil Change Shop
Restored Right Auto Body Shop
Mobile mechanic business names
Repair on Wheels
Roaming Automotive Repairs
One Stop Repair Shop
One Call Repairs
Wheels On The Way
(Insert last name) Mobile Mechanic
The Leaky Gasket Mobile Repair
1 Hour Mobile Mechanic
24/7 Mobile Mechanic
How to select the right auto repair shop name
Once you have your list of potential shop names narrowed down, it is time to do a final round of research to make sure your name is legal, optimized and ready to launch. Check out our final 6 tips and tricks below.
1. Legal checks
Before you can launch your new automotive shop name, you should check for Trademarks by visiting the US Patent and Trademark Website. Simply search your pending business name to see if it is taken or if you can proceed.
Search engine optimization for auto repair shops is an important avenue for driving brand awareness and new customers. To maximize your new business name, aim to include common keywords like “automotive”, “repair”, and “shop”. Also, try to use local terms like “Houston” to help search engines know where your services are located. Lastly, check to see if any competitors are using a similar name and determine if your name will be unique enough.
GoDaddy can check if your new automotive repair shop name is available to use. You will also be able to see how much the domain name will cost and whether it would be cheaper to use a variation of your business name.
4. KISS
Keeping your new shop name simple will help you in the long run. Potential customers will find it easier to remember (and share via word of mouth) if you keep it short and simple. Plus, shorter business names are easier to fit on business cards, advertisements, and social media.
5. Marketing
Looking down the road, your new business name should fit within your overall automotive marketing strategy. Are you planning to use a certain logo or color scheme? Make sure your name fits the theme you are aiming for and attracts your target audience. If you plan to use social media marketing, check to see if your business name is available as a social handle.
6. Set the tone
Your name is likely your first impression with your customers. Once you are ready to launch, give it one more review to make sure it conveys the right brand identity and message. Lastly, have a friend or colleague offer feedback on your business name and see how it resonates with them.
Closing Thoughts
Finding the right name for your business is a daunting task and we hope this guide has helped you brainstorm new business name ideas and narrow down your list. We recommend taking the extra time to make the right choice up front so you don’t have to rebrand down the road. As always, there is wisdom to asking for feedback from your community. Select your top 5 names and ask for help picking the best shop name for your business.
Building a startup takes time, effort, and a lot of determination. You and your team have invested in a great idea, and everyone works diligently to bring new team members, investors, and customers on board. However, the process doesn’t end once the product or service has taken off and gained popularity.
A startup can operate on a lean team, with people wearing multiple hats and taking on extra responsibilities. But as the company grows, it will be time to hire more employees and scale the company to meet demand.
How to scale the business is an enormous question that causes hesitation for many leaders. How do you expand your business offerings and your team without losing the heart and inspiration that helped the startup succeed in the first place?
In my own business, Tekmetric, which offers shop management software for auto repair businesses, I have relied on a few tactics that enabled me—and our whole team—to scale sustainably. Here are four of the most vital.
Thought Leadership
Shop Management
You’ve Built a Successful Auto Repair Shop Startup. Now What?
In auto repair, there are many moving parts to keep track of—both the literal parts your shop uses to repair vehicles, and the parts of your business that determine your shop’s efficiency, security, and ability to grow. If you want your shop to flourish, it’s crucial to devote part of your business to keeping track of the parts you order.
Many shops track parts in terms of cost of goods sold. The parts you need for the job are included on every repair order, so it’s easy to see what parts your customers are paying for as long as you have a solid process for building repair orders.
But what about in terms of accounts payable? How does your shop track how much you’re spending for parts from the supplier?
Thought Leadership
Why Match Parts from Repair Orders on Purchase Orders?
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