Alex recently sat down with Ratchet + Wrench Radio to discuss a whitepaper she authored on how shop owners can identify inefficiencies in their shops. During the conversation, she discussed how shop owners can recognize these inefficiencies and fix them with shop management software.
Here are some of the highlights from the podcast.
Alex Bunkers: "The saying time is money is no truer than in the automotive industry.
You're literally charging people time. I don't know of a single shop owner that would say they love having to dig through a file cabinet to find an old RO or a purchase order, and it's hard to keep track of tech hours on a journal or spreadsheet (which, we have some shops that come to us doing that).
So having a shop management system allows you to stop spending time in your business and more time on your business—or just more time at home or on vacation with your family."
As any shop owner knows, running a business is an art and a science. Yes, shop owners need to listen to their intuition, but they also need to follow the data.
Tekmetric generates several real-time reports that help shop owners track their key metrics for specific date ranges.
As service advisors punch key repair details into Tekmetric, the system tracks it all, and then generates real-time reports.
Tekmetric saves shop owners time spent calculating their metrics, so they can instantly access insights and spend more time thinking through what those numbers tell them.
By taking their time back, shop owners can grow their shops faster and more methodically."
Alex Bunkers: “You probably do have some idea if you work in a shop what your bottlenecks are. But before you start, evaluate where your bottlenecks are formally. I would start, actually, with breaking out all the processes in your shop into two tracks.
The first one being all of your customer-facing things and kind of a step-by-step of what your customer goes through.
And that's something we like to call the customer journey. For most shops, this is probably going to look something like vehicle drop off, DVI and diagnosis, send the estimate approval, order parts, right, all the way through to payment and pickup. T
he second track would be all the back office things you do, your inventory audits, parts reconciliations, right, things that aren't part of the customer journey."
With streamlined workflows, auto repair shop teams are more unified. They can collaborate from one central hub, all while playing to their unique strengths.
Shop management software with workflow features, like Tekmetric, simplifies the process of streamlining workflows. Shop owners can set up manageable, trackable, adjustable workflows that minimize communication gaps and inefficiencies.
Tekmetric offers three main workflow tools for shops: the Job Board, the Tech Board, and DVIs.
The first is the Job Board, which gives service advisors a whiteboard-esque view of every repair order moving along at the shop, so they can track the progress of each repair and everything is humming along smoothly.
Next, there’s the Tech Board, which shows service advisors what’s on each technician’s repair to-do list and how far along they are with their assigned tasks, so they can know which technician is free to take on the next repair.
Finally, with digital vehicle inspections (DVIs), technicians can pinpoint issues and suggest necessary repairs, send the information to service advisors to create estimates, and then send the estimates directly to customers’ devices.
These three workflow features help service advisors and technicians reduce miscommunication and stay organized.
Alex Bunkers: “When you don't track metrics or take a serious role in orchestrating your customer journey, you're leaving money on the table.
We've worked with thousands of shops during my time at Tekmetric and I definitely notice a correlation between the annual sales of the owners who are actively involved in the operations, building the structure, training their teams, and tracking metrics, versus those who are having a hard time just staying on top of everything.
So, sometimes you have to make yourself slow down to speed up."
Let’s look back one more time at the importance of analyzing the data. It only takes an hour each week, or two hours every other week, to dive deep into real-time reports and monitor how things are going.
For example, spending a few minutes each day just to thoroughly analyze the End-of-Day Report can yield a wealth of insights into how to make more money for your shop and take back time in other parts of the day.
Examining the data makes it easier to know how your shop is doing on a daily, weekly, monthly, quarterly, and yearly basis, and course-correct more intentionally as needed.
Starting a tire shop is an exciting and profitable venture, but success isn’t just about getting customers through the door—you need the right tools and equipment to provide top-quality service. Whether you're performing tire repair, wheel balancing, or alignments, investing in high-quality automotive equipment ensures efficiency, safety, and customer satisfaction.
Many new shop owners make the mistake of cutting corners when purchasing tools, only to realize later that low-quality equipment leads to slower turnaround times, safety hazards, and costly mistakes.
By the end of this guide, you’ll know exactly what’s needed to run a successful, efficient, and profitable tire shop.
Beyond hand tools, your tire shop needs specialized equipment to handle tire mounting, balancing, and alignment efficiently. Here are the nine must-have machines every professional shop needs:
A tire changer is the core machine of any tire shop, allowing fast and damage-free tire mounting and removal. A high-quality automatic tire changer saves time, protects expensive alloy wheels, and enables your shop to handle a higher volume of customers efficiently.
Tire changers come in a few variations to accommodate for different tire sizes and needs. When you are ready to make a purchase, consider the price, time to train your technicians, energy usage and return on investment. Here are some of the popular choices:
A wheel balancer ensures perfectly balanced tires, preventing vibrations and uneven tread wear. Investing in a wheel balancer for your auto repair shop helps you achieve precise results, improving customer satisfaction, and reducing comeback work. Wheel balancers come in a few variations:
Alignment machines are critical to any tire repair shop because misaligned wheels can cause uneven tire wear and poor handling. A high-tech alignment machine allows your shop to offer wheel alignment services, a high-profit service that improves customer retention. Alignment machines are expensive, ranging from $10,000 to $40,000 but can provide years of service that often justify the upfront cost.
Proper tire alignment leads to improved handling, fuel efficiency, tire life, and safety. All of these benefits help your customers get the most out of their new tires which leads to better customer loyalty.
Many of your shop’s tools, including impact wrenches and bead seaters, rely on compressed air. A large-capacity air compressor ensures consistent air supply, keeping your operations running smoothly.
Finding the right balance between having enough tires in stock and crowding your shop layout can be challenging. To maximize efficiency, keep track of which tires you sell the most of and reduce inventory of seasonal tires that you only need once a year.
Heavy-duty tire storage racks allow you to store new and used tires efficiently. If your customers can see your inventory, make sure it is organized and professional looking. Lastly, ask your technicians for feedback and how you can help them be more efficient by adjusting your layout or inventory.
A car lift makes tire rotations, inspections, and alignments easier and faster for your technicians. While they are expensive, they can be used for tire repairs as well as general automotive repairs. There are multiple types of lifts on the market so make sure to find the lift that works best for your shop. Consider price, size, lift speed, lift height, and load capacity.
Jack stands may be a cheaper alternative if you have a smaller budget to work with and don’t service a large volume of tires. However, they ares slower to use and may reduce effieiciencies in your shop workflow.
Some customers will just be looking for a quick patch or repair on their tire. Make sure you have patch and plug kits readily available so you can win easy business.
Your tire shop isn’t just about changing tires—you need to track inventory, invoices, and customer records. A modern workstation with tire shop management software (like Tekmetric) keeps operations organized, efficient, and profitable.
Even with high-tech machinery, manual tools are essential for precise tire work. These tools allow your technicians to handle tire mounting, balancing, and repairs efficiently and safely. Here are the nine tools every tire shop needs:
These are critical for manually mounting and demounting tires. Even with a tire changer, stubborn tires (such as off-road or low-profile tires) often require extra force. Pry bars and tire irons allow your techs to work efficiently and prevent rim damage.
Lug nut installation and removal is a daily task in any tire shop. An air impact wrench speeds up this process, while a torque wrench ensures that lug nuts are tightened to manufacturer specifications, preventing over-tightening (which can damage wheel studs) or under-tightening (which can lead to wheel detachment).
A bead seater blasts a strong burst of air to seat the tire bead onto the wheel, ensuring a secure and leak-free fit. This tool is especially valuable for handling low-profile, oversized, and performance tires, reducing manual effort and increasing efficiency.
Valve stems regulate tire pressure, and a valve stem tool kit allows for quick replacements and repairs. Properly maintaining valve stems prevents slow leaks and customer complaints, improving the overall quality of service.
A tire pressure monitoring systems (TPMS) is an electronic system designed to monitor the air pressure inside pneumatic tires on various types of vehicles. Having the right tool can help you make sure a customers TPMS light doesn’t come on after they leave your shop. These tools can do light resets and reprogram tire positions when necessary.
Proper tire pressure improves fuel efficiency, tire lifespan, and vehicle safety. A high-quality tire pressure gauge ensures accurate readings, while an inflator allows quick and precise air adjustments, reducing customer wait times.
Not all punctured tires need to be replaced—some can be repaired! A tire repair kit with patches, plugs, and rubber cement lets you fix minor punctures, offering customers a cost-effective alternative to tire replacement while increasing your shop’s revenue.
Sometimes, lug nuts are too tight for an impact wrench due to rust or excessive torque. A breaker bar provides extra leverage, making it easier to remove stuck lug nuts without damaging wheel components.
Proper wheel balancing ensures a smooth ride and even tire wear. A wheel weight hammer allows your techs to install or remove clip-on weights, while adhesive weights are ideal for balancing modern alloy wheels.
Setting up a successful tire shop requires more than just skills—you need the right tools and equipment. If the startup cost is daunting, consider leveraging vendor/supplier relationships to help with the cost. Or, leverage a line of credit from Tekmetric Payments. By investing in high-quality tire changers, wheel balancers, and shop management software, you’ll improve efficiency, customer satisfaction, and long-term profitability. You can learn more about Tekmetric's tire shop software here.
Selecting the right business name for your auto repair shop can be a challenging task. Your business name will be the first impression your potential customers have of your shop and will determine how memorable your shop will be. Use the ideas below to brainstorm the perfect name for your auto repair business.
Once you have your list of potential shop names narrowed down, it is time to do a final round of research to make sure your name is legal, optimized and ready to launch. Check out our final 6 tips and tricks below.
Before you can launch your new automotive shop name, you should check for Trademarks by visiting the US Patent and Trademark Website. Simply search your pending business name to see if it is taken or if you can proceed.
Search engine optimization for auto repair shops is an important avenue for driving brand awareness and new customers. To maximize your new business name, aim to include common keywords like “automotive”, “repair”, and “shop”. Also, try to use local terms like “Houston” to help search engines know where your services are located. Lastly, check to see if any competitors are using a similar name and determine if your name will be unique enough.
GoDaddy can check if your new automotive repair shop name is available to use. You will also be able to see how much the domain name will cost and whether it would be cheaper to use a variation of your business name.
Keeping your new shop name simple will help you in the long run. Potential customers will find it easier to remember (and share via word of mouth) if you keep it short and simple. Plus, shorter business names are easier to fit on business cards, advertisements, and social media.
Looking down the road, your new business name should fit within your overall automotive marketing strategy. Are you planning to use a certain logo or color scheme? Make sure your name fits the theme you are aiming for and attracts your target audience. If you plan to use social media marketing, check to see if your business name is available as a social handle.
Your name is likely your first impression with your customers. Once you are ready to launch, give it one more review to make sure it conveys the right brand identity and message. Lastly, have a friend or colleague offer feedback on your business name and see how it resonates with them.
Tekmetric has developed a free AI-powered mechanic shop name generator tool to help you brainstorm new business name ideas. Our tool can also help you check for domain availability and provide logo design concepts.
Finding the right name for your business is a daunting task and we hope this guide has helped you brainstorm new business name ideas and narrow down your list. We recommend taking the extra time to make the right choice up front so you don’t have to rebrand down the road. As always, there is wisdom to asking for feedback from your community. Select your top 5 names and ask for help picking the best shop name for your business.
Building a startup takes time, effort, and a lot of determination. You and your team have invested in a great idea, and everyone works diligently to bring new team members, investors, and customers on board. However, the process doesn’t end once the product or service has taken off and gained popularity.
A startup can operate on a lean team, with people wearing multiple hats and taking on extra responsibilities. But as the company grows, it will be time to hire more employees and scale the company to meet demand.
How to scale the business is an enormous question that causes hesitation for many leaders. How do you expand your business offerings and your team without losing the heart and inspiration that helped the startup succeed in the first place?
In my own business, Tekmetric, which offers shop management software for auto repair businesses, I have relied on a few tactics that enabled me—and our whole team—to scale sustainably. Here are four of the most vital.
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