Social Media for Auto Repair Shops: The Complete Guide

Benjamin Johnson

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April 1, 2024

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Read time: 3 min

Should auto repair shops focus on social media marketing?

How many people do you know who spend a substantial amount of time on Facebook? Or hours watching YouTube? How can your business take advantage of how easy it is to get in front of potential customers?

Social media became the leading online activity in 2013 and has grown ever since. According to a Backlinko study, there are 5.24 billion global social media users that average over 2 hours a day on social media platforms. The top three social media platforms are Facebook, YouTube, and WhatsApp.

Chances are that your potential new customers are spending more time online than anywhere else. Is your auto repair shop doing everything it can to reach them?

Average social media user growth compared year over year.

Source: https://backlinko.com/social-media-users

Social media channels are key for boosting your shop's reputation and make a big difference when it comes to driving referrals and repeat customers. Engaging your local community will keep you top-of-mind as a reliable, trustworthy place for your guests to get their vehicles repaired.

10 effective social media strategies for auto repair shops

Social media channels are one of the most powerful forms of word-of-mouth advertising; more and more people go on social media to make purchasing decisions as well as socialize with friends and family members.

By having a strong social media presence, it makes it easier for the people you serve to share information about your shop, whether that be promotions, insightful posts, or even fun photos that your auto shop shares. But there are so many ways to engage the people in your service area on social media that it can be tough to know where to start.

To make things easier, here are ten ways that your auto repair shop can use Facebook, Instagram, YouTube, LinkedIn, TikTok, Twitter and other channels to interact and socialize with potential customers and loyal guests.

1. Think local

It’s important to remember that social media channels—especially Facebook—are places where people often go to talk about a shared experience. A lot of times, those experiences are local. Whether it’s how the sports teams in town are doing, where people like to go, or upcoming events, the bulk of many online social media conversations is still driven by what’s happening in our own communities.

Businesses are a big part of that conversation. How often have you seen friends or family members post a question on their feed like “Know any good restaurants in town?” People also post public reviews and recommendations of the places they go and the businesses they use on Facebook, Google, Yelp, and other channels.

While it may not be direct marketing, starting a dialogue about what’s going on in your community may be a good way to start some conversations. Are there any new happenings? Are there charitable or uplifting things that people are doing in your community? You can even talk about the local driving experience, highlighting best roads to take during certain times of the week and any ongoing construction projects that drivers may want to be careful when diving past for the sake of their vehicle.

These are just a few of the things that you can address on your Facebook page to get guests talking and make your shop more approachable.

2. Local charities and events

Looking for ways to play a bigger role in your community? Consider using your social media pages to focus on other businesses, events, and charitable activities in your town. While this may seem to take the focus off of your shop and services, it shows your neighbors and guests that you care about the well-being of your community at large.

Example social media post.

For example, Casey’s Automotive in Chantilly, Virginia promotes and partners with the local charity, Ellie’s Hats, an organization that raises funds to support children who have been diagnosed with cancer. Every year, Casey’s and Ellie’s Hats hold an annual Spring Fling car show where the kids get to help hand out prizes for different cars and people get custom-built trophies made out of car parts. By partnering up, Casey’s is not only helping make the world better by living out their values but also engaging the community and gaining potential future referrals.

3. Teach your followers something cool or valuable

Showing guests how to do something is a great way to give them something of value, establish leadership, and build trust. A good auto shop owner can always appreciate guests who take care of their vehicles between visits, so showing guests how to take care of their car may be worth sharing and demonstrate that you truly care about your guests’ vehicles.

Tek-Tip: Use video.

Consider using videos. They are visually engaging, which is good for teaching something, and they have a strong track record of driving web traffic in search engines and on social media. According to Marketingland, 62% of Google universal searches include video; per Hubspot, social video posts garner 48% more views than other kinds of posts. Christian Brothers Automotive posts regular video tips on their Facebook page, like this one about tire safety.

In addition, some guests may find things that are simple for technicians and other experienced vehicle owners, such as performing an oil change or rotating tires, to be difficult or more of a hassle than they want to take on, and will instead bring the job to you.

Tek-Tip: Consider your audience.

If your shop helps the average daily driver, you may be able to teach them something basic like how to refill their wiper fluid or change a tire. But if your shop services clients who already know the basics, you may want to show them something more exciting and sophisticated like:
-How we installed a 10 point roll cage in a Jeep Liberty.
-Lift kit tipsHow to install a winch and/or lightbar to an off road vehicle
How to reset the oil light on particular vehicles

4. Show gratitude and understanding

Guests are the backbone of any auto repair shop. Without them, you wouldn’t be in business. Show your guests that you value them! Sometimes this is better done in person, but if a guest is particularly loyal, or you provided them with some interesting, exciting repair work, you may want to ask them if you can feature them on social media and thank them for coming in.

If someone leaves a 5 star review on Facebook, Google, Yelp or somewhere else, or says something positive about your business, be sure to thank them for taking the time to do so. If the review was not made on a public site, and you got it from a customer by email or text, you should ask them permission to share their review before posting it on social media.

If the review was not made on a public site, and you got it from a customer by email or text, you should ask them permission to share their review before posting it on social media.

Either way, it’s like a trophy; show it off!

Example social media post.

Here’s an example of Excluservice in Rockville, Maryland showing off a five-star review on their Facebook page.

5. Respond appropriately to poor reviews

The best way to handle negative reviews (and chargebacks, for that matter) is to prevent them from happening in the first place by providing excellent customer service and communicating clearly with your customers. That said, there is always the chance that something will slip through the cracks or that someone will post something because they’re having a bad day. Not all negative reviews are within your control.

Most channels allow you to respond to guests. Talk to your service advisors and technicians to find the specific circumstances of the complaint being made so you have all the facts before responding.

Then, respond in a timely manner; you don’t want to let a review linger for days before responding.

When you do respond, stay courteous and professional, no matter how rude or out-of-line the customer’s review is. If you are able to encourage them to take the conversation offline by calling you, do so. Sometimes, a little attention will encourage the customer to remove their negative review.

If not, at least the public can see that you paid attention and took every possible step to meet their needs. If the review is entirely fabricated, you may be able to challenge it through an official appeal process on the site; Yelp, for example, allows you to flag a review for removal.

It’s also helpful to be proactive about gathering positive reviews so they drown out the negative ones and lessen their impact on both your potential customers’ shopping experience and your overall average business rating on the review site.

6. Highlight seasonal holidays & events

The holidays are a natural part of the yearly newscycle. They’re also fun for a lot of people, and a time when families and friends come together to celebrate something important. By highlighting holidays and using proper hashtags, your shop can gain more attention, inspire action, and be a part of the community's seasonal activities.

Don't forget to use the proper hashtags for seasons and events in your posts. These can help gain attention, but only if you use hashtags that show up in news feeds!

Some holidays move around on the calendar, but here are some dates and hashtags to use for certain holidays and events that take place over the course of the year:

January

  • 1st, #NewYearsDay
  • 16th, #GetToKnowYourCustomersDay
  • 20th, #MLKDay
  • 25th, #ChineseNewYear (1/25 - 2/8)

February

  • 4th, #WorldCancerDay
  • 14th, #ValentinesDay
  • 17th, #KindnessDay (Random Acts of Kindness Day)
  • 22nd, #NationalMargaritaDay (Don’t drink and drive!)
  • 25th, #MardiGras (Same as above)
  • 27th, #NationalRetroDay

March

  • 6th, #EmployeeAppreciationDay
  • 8th, #InternationalWomensDay
  • 17th, #StPatricksDay
  • 23rd, #NationalPuppyDay
  • 25th, #WaffleDay
  • 28th, #EarthHour
  • 30th, #NationalDoctorsDay

April

  • 1st, #AprilFools
  • 15th, #TaxDay
  • 16th, #HighFiveDay
  • 22nd, #EarthDay

May

  • 4th, #MayThe4thBeWithYou (National Star Wars day)
  • 5th, #ThankATeacher (National Teacher’s Day)
  • 10th, #MothersDay
  • 12th, #NursesDay
  • 15th, #ChocolateChipDay
  • 21st, #AccessibilityAwarenessDay
  • 25th, #MemorialDay

June

  • 5th, #DonutDay
  • 6th, #HigherEducationDay
  • 8th, #BestFriendsDay
  • 12th, #NationalAutomotiveServiceProfessionalsDay
  • 14th, #FlagDay
  • 15th, #NativeAmericanCitizenship
  • 21st, #FathersDay
  • 30th, #SMDay (Social Media Day)

July

  • 1st, #TellAJoke (International Joke Day)
  • 4th, #IndependenceDay
  • 7th, #WorldChocolateDay
  • 14th, #BastilleDay
  • 17th, #WorldEmojiDay
  • 19th, #NationalIceCreamDay
  • 26th, #ParentsDay
  • 30th, #InternationalDayOfFriendship

August

  • 15th, #NationalRelaxationDay
  • 19th, #WorldPhotoDay
  • 26th, #NationalDogDay

September

  • 5th, #InternationalDayOfCharity
  • 6th, #ReadABookDay
  • 7th, #LaborDay
  • 21st, #DayOfPeace
  • 29th, #NationalCoffeeDay
  • 30th, #InternationalPodcastDay

October

  • 4th, #NationalTacoDay
  • 16th, #NationalBossDay
  • 31st, #Halloween

November

  • 3rd, #ElectionDay (2020)
  • 11th, #VeteransDay
  • 13th, #WKD (World Kindness Day)
  • 26th, #Thanksgiving (2020)
  • 27th, #BlackFriday (2020)
  • 28th, #ShopSmall (Small Business Saturday, 2020)
  • 30th, #CyberMonday (2020)

December

  • 1st, #GivingTuesday (2020)
  • 3rd, #IDPD (International Day of Persons with Disabilities)
  • 9th, #ChildrensDay
  • 10th, #HumanRightsDay
  • 25th, #Christmas
  • 31st, #NewYearsEve

Tek-Tip: Stay ahead of the calendar.

Since holidays come at the same time every year, you can work them into your social media marketing and your marketing calendar as a whole. Planning out your holiday tactics in advance gives you the time to study consumer trends and behavior as well as outline your campaigns so you don’t have to think on the fly. Map the holiday calendar in advance for less stress, more insights, and stronger returns.

Tek-Tip: Don’t forget to include local events!

If your service area has a local festival or event (like the Bluebonnet Festival in Burnet, Texas or the Art Car Parade in Houston), don’t forget to highlight them with the proper hashtag, too! You may even consider reaching out to the event organizers to help sponsor the event.

7. Social media contests

Everyone loves a raffle, and everyone loves a gift card. Gift card lotteries are a simple way to encourage people to like your posts, share your posts, and provide you with a good review.

We often see auto shops use monthly gift card drawings as a way to continually drum up engagement. It’s also a good way to work in some general education for your customers.

For example, you can make the gift card amount match the exact amount of an oil change to remind customers that they need to get that done to take the best possible care of their vehicle.

Photo contests are another way to get more exposure and traffic to your social media page. You can pick a topic and encourage guests to post or submit their photos on social media and tag your auto shop. Create an award, like a service certificate or gift card, and pick a winner!

8. Like, share, and comment

It’s not enough to just post content and hope people engage with it. Remember to like, share, and comment on your own posts and on other people’s, too, when it’s appropriate.

Sometimes reminding page visitors to like, share, and comment on your own posts is all that’s needed to encourage them to engage.

Here are some example posts that you can try on your own feed:

  • "Like us and share your experience on social media and get $5 off!"
  • "First 5 people to share and comment get 15% off their next visit."
  • “We’re proud to support first responders. Share this post if you are, too.”
  • “We’re always trying to improve our guest experience. What can we do to improve our service to you and our community? Tell us in the comments.”

9. Diversify your channels

Between Google My Business, Facebook, YouTube, Instagram, TikTok, and even your shop’s website, there are a lot of places where potential guests may go for information. Posting on all platforms may seem complicated at first, but you can always reshare content. For example, if you post a blog or new service page on your site, be sure to share it on Facebook and Twitter. Did someone leave a good Google review? Post about it on Facebook and thank them! Just upload a YouTube video? Share it on Facebook!

Tek-Tip: Use online marketing management tools like Hubspot, Shopgenie, or Hootsuite.

Sometimes when you’re using multiple social media channels, it is best to view them all in one dashboard. Tools like Hubspot help you schedule posts, view post engagement, see analytics, and manage conversations all from a single dashboard. Some tools also help manage reviews, which can be beneficial as its own process for you and your shop. Different tools have varying capabilities and vary in complexity and pricing, so find the one that is right for you.

Some social media sites, like Facebook, have built-in scheduling tools that could make it easier to schedule posts without using an outside platform.

Also remember it’s okay to start small; you don’t have to use every single social media channel. If you find a channel does not drive leads by engaging customers or driving search traffic to your website or social media pages, don’t use it.

You are not obligated to use every social media network and may find that it’s only worth using one or two for your business.

10. Have fun!

Probably the most important tip of them all: have fun. Remember, social media is typically a place where people go to engage with socially engaging content. Content that is too serious may make your feed look stale, and make it difficult for potential customers to relate to your brand.

Example social media post.

If you can capture your technicians, service advisors, and even yourself having a good time, it breaks the ice and may entice people to do more business at your shop. We’ve seen shops post pictures of team building events as well as pictures that show off their goofy side; the team at Casey’s Automotive has done a good job of posting lighthearted content and photos of their team having a good time, and it has helped them gain more than 2,000 followers.

On May 4th, you can have your team pose for a lightsaber battle. October 16th is National High Five day, so be sure to post some good high-five pictures and emojis on your Facebook page. 🙏 👏

Example social media post.

Social media post ideas for auto repair shops

Customer-Centric Content

  • “Car of the Week” Feature – Showcase an interesting repair job or classic vehicle that came through the shop.
  • Customer Spotlight – Share a short story or testimonial from a happy customer (with permission).
  • Before & After Visuals – Post transformation photos of a repair or detailing job.
  • Behind-the-Scenes Tours – Give a video or photo tour of your shop and introduce your team.

Educational & Helpful Tips

  • Seasonal Maintenance Reminders – Inform customers about what their vehicle needs in winter, summer, etc.
  • “Tech Tip Tuesday” – A weekly snippet of car care advice from your technicians.
  • Warning Signs 101 – Teach customers how to spot common issues (noises, leaks, dashboard lights).
  • Myth-Busting Posts – Tackle popular car care misconceptions.
  • Checklist Downloads – Share helpful PDFs or graphics (e.g. "Maintenance reminder checklist").

Interactive & Engaging Posts

  • “Guess the Problem” Game – Post a photo or video clip and have followers guess the issue.
  • Vote for your favorite car - Create a poll asking followers to pick their favorite car.
  • Customer Q&A Sessions – Invite followers to drop questions in comments for your techs to answer.
  • Throwback Posts – Share old shop photos or stories from the early days.

Trust & Transparency Builders

  • Meet the Team Posts – Personal bios, favorite tools, or “a day in the life” of a tech.
  • Explainer Videos – Short clips that walk through common repairs or shop processes.
  • Tool Spotlight – Show off unique or advanced tools you use and why they matter.
  • Customer Review Highlights – Turn your Google or Yelp reviews into branded quote graphics.

Fun, Culture & Promotions

  • Shop Culture Moments – Celebrations, birthdays, pets in the shop, or Friday playlists.
  • Contests & Giveaways – Oil change giveaways, “Tag a friend who needs a tune-up” style promos.
  • Local Business Shoutouts – Cross-promote other small businesses in your area.
  • Milestone Celebrations – Anniversaries, number of vehicles serviced, or team achievements.

Final thoughts

Remember, engaging guests on social media is just one way to improve your auto repair shop. There are other important marketing strategies to utilize such as search engine optimization, paid advertising, email marketing, and more. Lastly, always focus on creating an amazing customer experience to encourage customers to share their experience with others.

FAQ

Which social media platform is best for auto repair shops?

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Mechanic interviews are challenging for both the employer and candidate because the right candidate has to be a fit in personality and technical ability. Plus, the numerous certification types, manufacturer nuances, and shop needs make it even more challenging.

This guide can be used to help repair shops/dealerships ask the right questions and also help technicians be prepared for questions they will likely encounter. Below you will find the most common car mechanic interview questions broken down by mechanic and service advisor level plus tips to ace your next interview.

Top mechanic job interview questions

While every auto repair shop differs in how they run their job interview process, these are some of the most common questions you can expect. Ranging from technical questions to customer service, be prepared to answer these common questions before your next interview.

An image highlighting the top job interview questions for mechanics.

General interview questions for car mechanics

These common questions cover basic automotive repair experience and relevant work history.

  • Tell me about yourself and your experience as an automotive technician.
  • Why do you want to work for our company/shop?
  • How do you stay up to date with new automotive technologies and repair techniques?
  • What certifications do you currently hold (ASE, manufacturer-specific, etc.)?
  • Are you comfortable working weekends, evenings, or overtime if needed?

Technical interview questions for mechanics

These technical interview questions cover more specific hand-on experience and tools/equipment.

  • Which repairs are you best at?
  • How much would you estimate your tool inventory to be worth?
  • What steps do you take when diagnosing a check engine light?
  • What tools and diagnostic equipment are you most familiar with?
  • Have you worked with hybrid or electric vehicles?
  • Do you believe in factory recommended vehicle maintenance intervals?
  • How comfortable are you with OEM scan/diagnostic tools?

Experience & situational questions for mechanics

These questions help employers understand how you would handle various shop situations and also helps them understand your communication skills.

  • Can you describe a time when you had to work under a tight deadline?
  • How do you deal with angry customers?
  • How do you prioritize tasks when you have multiple vehicles to work on?
  • What would you do if you made a mistake on a repair? How do you handle accountability?
  • What do you do if you encounter a vehicle with an issue you've never seen before?

Additional questions to expect

  • Are you comfortable serving those in need once a month?
  • Are you comfortable doing a DVI on the majority of vehicles you touch?
  • How do you handle a high-pressure environment when the shop is busy?
  • How do you handle a situation where you're unsure about how to fix a problem?
  • Tell me about a time you went above and beyond for a customer?

Top interview questions for service advisors

While the interview questions for service advisors will be similar to mechanics, there will be small differences. Typically, service advisors will be more customer facing and shops will tailor their questions to focus more on customer service and communication style.

General interview questions for service advisors

  • Are you comfortable selling repair services?
  • Are you comfortable working on a commission based salary structure?
  • Who do you believe has the best after market products?
  • Which shop management software is your favorite?
  • How do you deal with a customer saying that you are more expensive than their last shop?
  • How do you win back angry customers?
  • How do you handle over the phone quotes?

Technical interview questions for service advisors

  • What are your greatest strengths as a service advisor?
  • Who do you trust for moving electrical parts?
  • How do you handle working in a fast-paced environment?
  • Are you comfortable meeting sales goals and upselling services?
  • How do you stay up to date with new automotive technology and service trends?
  • How do you handle stress during busy hours?

Experience & situational questions for service advisors

  • How do you explain complex vehicle repairs to a customer who doesn’t understand cars?
  • What steps do you take to build trust with customers?
  • Have you ever had to deal with a miscommunication between a technician and a customer? How did you resolve it?
  • Can you describe a time when you turned a dissatisfied customer into a repeat customer?
  • How do you handle multiple customers needing assistance at the same time?

Additional questions to expect

  • How do you explain the importance of routine maintenance to a customer?
  • What experience do you have with automotive service software or point-of-sale systems?
  • How do you prioritize repair orders and schedule work efficiently?
  • How do you explain repair estimates to customers?
  • How would you respond to 1-star reviews?

Job interview tips for mechanics

  • Research: Not all shops are created equal so make sure to research before applying to make sure they are a good fit. You can also look at online reviews to see what their customers are saying.
  • Preparation: Use the commonly used questions above to help you prepare for the interview. Practice how you would answer each question and ways you can present yourself well.
  • Attire: You have 7 seconds to make your first impression and attire is a big part of that. Dress to showcase your professionalism and experience.
  • Highlight your experience/certifications: Showcasing your certifications and experience can go a long way to in making sure you land the job.
  • Ask thoughtful questions: Some interviewers will allow you to ask questions during the conversation. Make sure you have a few questions to ask that help you learn more about the shop.
  • Follow up: if you haven’t heard back from the shop and you are still interested, give them a call and remind them of your interest in the position.

Final thoughts

Interviews are challenging in any industry but mechanic interviews can be even more challenging with the shortage of talent available. This guide will help you either prepare for your next interview or provide you with common questions to ask your next hire. Lastly, always hire for culture fit and talent second. Culture problems are a lot harder to correct than technical car knowledge.

Top Interview Questions for Automotive Mechanics

March 25, 2025

Read time: 3 min

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If you're running an auto repair shop, investing in a car lift is essential. A high-quality vehicle lift makes it easier to work on cars, increases efficiency, and ensures safety. But how much does it actually cost to install a car lift? That depends on the type of lift, installation costs, and other factors such as weight capacity and safety features. Let’s break it all down so you can pick the best automotive lift for your needs.

Do you need a car lift?

Car lifts are essential in auto repair shops because they provide mechanics with better access to a vehicle’s undercarriage, making inspections, repairs, and maintenance tasks safer, more efficient, and more comfortable. Unlike floor jacks, lifts offer a stable and elevated workspace, reducing the risk of injuries and improving workflow.

With a car lift, technicians can quickly perform tasks such as oil changes, brake repairs, exhaust system work, and suspension adjustments without having to crawl under the vehicle. This efficiency leads to faster turnaround times and higher shop productivity.

Additionally, lifts help maximize shop space by allowing vertical storage for vehicles, which is especially useful in high-volume repair shops. Overall, car hoists are a fundamental investment for any auto repair shop looking to enhance efficiency, safety, and the quality of service provided to customers.

Types of car lifts and their costs

Each type of lift has its pros and cons. Some lifts are better for oil change shops and some are better for tire or repair shops. In general, car lifts can cost between $1,000 and $20,000 depending on brand, lift capacity, lift height, and features. Here’s a comprehensive look at the most common lift options for your shop.

An image comparing the cost of car lift types.

Two-Post car lifts

A two-post car lift is one of the most popular choices for auto repair shops. They are popular because they take up less space and can be affordable depending on features. Make sure to plan out your shop layout as these lifts are permanent and cannot be easily moved. These hoists come in asymmetric and symmetric configurations, allowing flexibility based on vehicle type.

  • Price: $3,000 - $10,000
  • Best For: General repair shops working on SUVs and smaller cars.
  • Lift capacity: 5,000 - 10,000 lbs.
  • Popular brands: BendPak, Rotary, Tuxedo.
  • Advantages: High lifting capacity while saving space for smaller shops.

Four-Post lifts

A four-post lift provides greater stability and weight capacity, making it ideal for heavier vehicles. If your shop works on a lot of trucks or heavy-duty vehicles, the four-post lift might be the best lift for you. Tire and brake shops should avoid these lifts as the tires sit on the lift making it difficult to work on these areas.

  • Price: $5,000 - $25,000
  • Best For: Dealerships and professional shops.
  • Lift capacity: 7,000 - 14,000 lbs.
  • Popular brands: BendPak, Titan, Tuxedo, Rotary.
  • Advantages: Heavier lifting capacity for larger vehicles.

Scissor lifts

If saving space is your top priority, the scissor lift may be your best option. They are almost invisible when not in use and lie flat on the ground to optimize garage space. Double check the lift capacity and height to make sure it can accommodate the types of vehicles you work on.

  • Price: $1,500 - $10,000
  • Best For: Quick repair shops where space is limited.
  • Lift capacity: 5,000 - 15,000 lbs.
  • Brands: QuickJack, BendPak, MaxJax
  • Advantages: Compact and cheaper.

In-Ground lifts

In-ground car lifts are a great choice for shops that work on heavier vehicles and want to save space. These lifts are the perfect balance of the space saving capabilities of a scissor lift while also providing optimal strength for large vehicles.

  • Price: $10,000 - $25,000
  • Best For: Repair shops and dealerships.
  • Lift capacity: 5,000 - 20,000 lbs.
  • Brands: BendPak, Rotary, Atlas
  • Advantages: Compact while also offering enough muscle.

Portable car lifts

If your shop layout frequently changes or you are a mobile mechanic, a portable lift may be the best option. These lifts can be easily moved around a garage or taken to a job site and are often the cheapest option. However, they can be less reliable and don’t provide the same level of strength as a stationary lift.

  • Price: $500 - $5,000
  • Best For: Home garages, mobile mechanics, DIY enthusiasts.
  • Lift capacity: 5,000 - 10,000 lbs.
  • Brands: QuickJack, MaxJax
  • Advantages: Affordable, compact, mobile.

Installation prices for car lifts

Installing a vehicle lift is not just about purchasing the unit. You also need to consider the installation costs, which can vary depending on the type of lift and garage setup. Here are the main factors affecting installation costs:

1. Concrete requirements

Most lifts, especially two-post car lifts and four-post lifts, require a thick concrete base. If your floor isn’t thick enough, you may need reinforcement, which adds to the cost.

2. Electrical setup

Lifts need power, and if your garage isn’t wired for it, you’ll need an electrician.

3. Air compressors & accessories

Some lifts require compressors and additional balancer tools for operation.

4. Professional installation

Hiring a pro ensures the lift is ALI-certified and meets safety regulations.

Choosing the right car lift for your auto repair shop

Each type of lift comes with its own advantages, making it important to choose the right one based on your needs. Here are some things to consider when making your decision:

  • How big is your shop?
  • Which repair services do you offer?
  • What is your budget?
  • Does the lift offer a warranty?
  • Will you garage layout change over time?
  • How important is a car lift warranty to you?
  • How heavy will the vehicles you work on be?
  • What is the average review rating of the lift?
  • How easy or hard is the lift to install?
  • How much will the maintenance cost?

Final thoughts

Installing a vehicle lift in your auto repair shop is a smart investment. Whether you choose a two-post car lift, scissor lifts, or portable lift, knowing the lift cost and installation costs upfront can help you budget wisely. Whatever you choose, ensure it’s ALI-certified for safety and performance. Lastly, don’t forget about regular maintenance and safety inspections to ensure your lift continues to run for many years.

How Much Does a Car Lift Cost + Installation Prices

March 21, 2025

Read time: 3 min

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Ever wonder how you could make your auto repair shop website rank in Google for “Mechanic near me” or “Best auto repair shop”? Look no further, this guide will walk you through everything you need to know about search engine optimization for automotive repair shops.

Search engines play a large role in today’s buyer journey and the auto repair shop industry is no different. Shop owners are recognizing this and starting to emphasize SEO (search engine optimization) as part of their overall digital marketing strategy.

Auto Repair SEO 101

SEO for automotive repair shops is a marketing tactic designed to influence how your website ranks in Google and other search engines. When done correctly, SEO efforts can create more website traffic and ultimately, generate more customers for your auto repair shop.

However, search traffic is becoming more competitive and other shops are likely aiming for the same keywords as you are. Utilize this guide to see how you can improve your website traffic and search engine rankings for your auto shop.

Tek-Tip: Curious how you rank for important keywords? Simply open an incognito tab and search for keywords you want to rank for. Incognito tabs remove location and search history bias from your search.

Image showing 5 steps to better SEO for auto repair shops.

Why is SEO important for Auto Repair Shops?

More traffic equals more customers

Search traffic is high-intent traffic which means that people who are searching for “mechanic near me” and similar queries are indicating that they are ready to make a decision. Social media and other traffic forms may bring in traffic but rarely are they ready to make a decision that day. Capturing more search traffic almost always leads to more conversions. Think about it, when you start looking for a service where do you start your search?

Brand awareness

Even if the customer is not ready to make a decision that day, being visible for relevant keywords is important (and free) brand awareness. Ranking well will help your shop stay top of mind for future automotive repair needs and build your online presence. Just like we remember a billboard or business logo weeks later, being visible in search engine results leads to better brand awareness and online visibility.

Cost effective

Unlike paid advertising, SEO efforts are free if you do them in-house. All you need to get started is this guide + a few YouTube videos and you can make a big difference in your website traffic and online conversions.

Local search

Search engines can use mobile device locations to help match customers with a shop that is nearby. Part of this guide will walk you through how you can indicate to Google where your auto repair shop is located and capitalize on local search traffic.

5 Steps to Improve your Rankings and Website Traffic

1. Quality content

Helpful content: Google loves fresh content and companies who regularly publish helpful content. Strategize what type of content will resonate with your audience and don’t be afraid to test new ideas. Consider removing or updating out-of-date content that is no longer relevant for your audience.

Content calendar: Creating a content calendar for your shop can help you strategize which topics you want to cover each month and who will be responsible for the project timeline.

2. On-page SEO

URLs: Did you know that Google uses the words in your url to help understand what your content is about? Avoid generic URLs like www.Yourshopname.com/blog/23trk and start using keyword-rich URLs like www.Yourshopname.com/blog/houston-tire-store. A simple optimization that can lead to better rankings.

Keyword research: Organic search is no longer about stuffing your content with every keyword you can find but keywords still play a part in how Google ranks content. Keywords are the terms searchers type into Google like “Tire shop near me” or “Brake service shop in Houston”. Other common auto repair keywords include “auto repair shop near me”, “best mechanic in (insert city)”, or "(insert service type) near me”.

You can use a free tool like Google Search Console (more info on tools later on) to explore which keywords you are ranking for and strategize how you can include those terms in your content/website. You will also want to research keywords that you do not currently rank for but want to in the future. Don’t forget to look at competitors and see what they are ranking for to help you locate your target keywords and form your overall strategy.

Internal linking: If you think of the internet as a spider web, each piece of content has internal and external links that help connect related content. These internal links help search engines crawl your website and find all the other content your website has to offer. Aim for at least one internal link in each article you write.

Meta Descriptions: As the name suggests, meta descriptions inform readers on what they can expect your content to cover. This is a great place to highlight keywords you think searchers might use to find your content.

Avoid click-bait strategies but try to make your meta description attractive and keyword dense. This will lead to better click-through-rates and better rankings. Aim to use 150 characters or less in your meta description so Google doesn’t cut it off.

Meta Titles: Think of a meta title as the headline or title tag for your content. This is a great place to showcase what your content offers and what it covers. You also want to feature your top priority keyword in the title to make sure Google (and users) know that it matches what they are searching for.

A picture showing how title and meta description tags appear in Google search.

3. Technical SEO

Tek-Tip: Warning: this section is more technical and may require the assistance of a website professional. We recommend Shopgenie to help with all of your website/SEO needs.

Page speed: Search engines have started to prioritize websites that provide a better user experience and part of that is having fast page speed. You can test your website speed using this free tool. Some quick ways to improve your page speed would be to minimize image file sizes and reduce the number of third-party scripts you have on your website. You may need to contact a website developer if you want to make bigger adjustments to your website.

Link building: Search engines use backlinks as a way to identify which websites are trustworthy and authoritative. For example, if your website has a link from Forbes pointing to your blog article, it indicates that your blog has value. The more links you can gather (especially from high-quality websites) the more reasons search engines have to believe your website has value.

SEO and PR agencies can help you build your link profile. You can also contact other websites directly and do manual outreach. The best practice is to create content that people want to link to and the links will accumulate naturally. Content that typically performs well for link-building in the automotive industry includes how-to videos, guides, and tutorials.

Mobile friendly/UX: Have you ever been frustrated by a website on your phone that you can’t use because the buttons are too close together or it loads slowly? With the majority of your target audience using their phones to search for services, your SEO strategy needs to include a user and mobile-friendly website design.

Sitemaps: A sitemap is a file that you can add to your website to help guide search engine crawlers to your content. Think of it as a crawler roadmap for your website. This file can be useful if you don’t want certain parts of your website crawled or if you recently added new content and want it to be crawled quickly.

4. Local SEO

Google My Business: Google My Business (GMB) is a free Google business profile that showcases your company, services, contact info, logo, and more. An easy way to improve your local SEO is to keep this platform up-to-date with your contact information, website, and hours of operation. If a potential customer searches “auto repair shop near me” your GMB listing indicates to Google if you service that area and helps you rank for their search.

Bonus tip: Make it easy for customers to leave reviews on your GMB profile as extra proof that you run a quality automotive repair shop. Some auto shops add a QR code on the front desk or on receipts directing customers on how to leave reviews. Make sure to respond to negative and positive reviews with professionalism. First impressions matter; potential clients often research reviews before selecting a shop.

Directories: Directories are popular aggregation review platforms like Yelp, Consumer Reports, BBB, and Yellow Pages. Claiming your business profiles and updating them with your relevant information can help some potential clients find your auto repair business. Make sure your phone number, address and website are all up to date within each directory.

Location pages: Adding your address and directions to your website can help search engines understand where you are located and aid in pairing you with appropriate local queries. Another tactic is to make sure your website content mentions your city to further boost this effort.

5. SEO tools

Paid tools: There is no shortage of SEO software/tools to help you upgrade your auto repair SEO strategy. These tools typically have a free version but they are limited in functionality and you will need to upgrade if you have larger websites. Some of the top options include Ahrefs, Semrush, and seoClarity.

Free tools: If you have a smaller website you may be able to get by with these free tools. Some of the top free SEO tools include Google Search Console, PageSpeed Insights, and free versions of Ahrefs and Semrush.

Tracking/monitoring: After making updates to your website and overall SEO strategy it is important to track your progress and KPIs like clicks, traffic, impressions, CTR and others that may be relevant to your auto repair business. You can build free tracking dashboards in Google Analytics or Google Looker Studio.

Bonus tip: Google and other search engines regularly update their algorithms so keep an eye out for volatility during these updates.

How long does it take for search engine optimization to work?

While some SEO tactics will start working immediately, larger and more consistent progress will be seen within 3-6 months if implemented correctly. Typically, this progress is seen as part of a “snowball” effect where multiple small optimizations will snowball into larger results over time.

Ranking on the first page of Google can take time but it often depends on how many competitors are in your area. All worthwhile marketing strategies take time and SEO is no different.

Final thoughts

Search engine optimization is an important tactic to drive more traffic and customers for your auto repair business. Keep in mind that SEO is one of many marketing tactics and should be part of a larger marketing strategy. To be successful in automotive shop marketing you will also need to explore other channels like social media, email, paid advertising, and traditional marketing.

Auto Repair SEO: The Complete Guide for 2025

March 18, 2025

Read time: 3 min

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