How Automotive Computer Programs Fuels Business Innovation

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May 22, 2023

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Read time: 3 min

"Innovation is the ability to see change as an opportunity—not a threat.” - Steve Jobs

Like any business owner, auto repair shop owners must consider all aspects of their business: operations, marketing, collections, bookkeeping, payroll, profitability, and customer service.

But how do you track, monitor, and gain control over these various business functions and analyze the relationship between them? Many shop owners turn to automotive computer programs as a solution, but there are a lot of options to consider. As you research automotive computer programs, you may be asking yourself:

Is it better to have one program for each business function, or one system that covers various aspects? What is the right mix of programs?

Tekmetric is a cloud-based shop management system; but that doesn’t mean all other software and systems out there align with what our software can do. Some automotive computer programs cover diagnostics, some focus on marketing, some focus on digital inspections, and there are some systems out there that check off most—if not all—the boxes.

There is a lot to consider when determining which automotive computer programs are right for your business, and we want to make sure your shop’s needs are met.

Automotive Computer Programs Will Help Your Shop Thrive

Automotive computer programs help shop owners like you stay on top of all, or individual, aspects of your shop by bringing visibility into your shop’s operations. The programs you decide to go with are designed to help with singular components to your shop, various functionalities, or are created to link up with additional industry-leading solutions. Depending on the program—or programs—you choose for your shop, some or all of your team will benefit.

Types of Automotive Computer Programs

According to a survey by V12, 75% of the aftermarket auto repair jobs are performed by independent auto repair shops, while 25% of the business is with dealerships. The consumer demand for independent auto repair work has led to a series of innovations for independent auto repair shops, including better shop management systems and programs.

Innovative automotive computer programs assist shops in providing stellar customer experience, the ability to check off tasks in a timely manner, and a birds-eye-view into shop profitability.

The demand from consumers has motivated shop owners to find innovative solutions to:

  • Selling repair work
  • Doing repair work
  • Logging their customer’s information,
  • Streamlining communication from the technician to the service writer to the customer
  • Monitoring the shop’s progress through reports

To make your search for the right mix of automotive computer programs less daunting, we’ll explore three different categories you can use as a reference: how the program functions, how the program is hosted, and how the program integrates with other programs.

Automotive Computer Programs by Functionality

Automotive computer programs can be complex or specific. The programs that are more complex offer a variety of features that can tackle different components of shop management and repair work, whereas a specific program is created to help with one component of the shop—whether that be digital vehicle inspections (DVIs), estimates, marketing, and so on.

Whether you choose to go with a complex or specific automotive computer program, you are faced with another level of functionality: whether the program addresses a specific auto repair shop function, a business function, or both.

Auto shop specific functions include:

  • DVIs
  • Car diagnostics
  • Inventory
  • Estimates
  • Shop management

General business functions include:

  • Payment
  • Marketing
  • CRM
  • Accounting
  • Reporting

Automotive Computer Programs by How They’re Hosted

Automotive computer programs can be further categorized by how they are hosted—whether that’s on premise or on the cloud. A cloud-based (also referred to as web-based and cloud-hosted) automotive computer program is hosted on the cloud and can be accessed from a browser. An automotive computer program that is on-premise is installed and operated from an in-house server and can only be accessed in that area, unless you set up an extensive remote workaround.

Automotive Computer Programs by Integrations

As shop owners, you know what’s best for your shop, so only you will know what the right mix of automotive computer programs is. Paying attention to the “Add-Ons” that come along with automotive computer programs is pivotal.

And by “Add-Ons” we’re referring to how well your choice of programs integrates with other systems and tools that will lead to shop success.

As you’re searching for the program, or combination of programs, that will optimize your auto repair shop, keep in mind how each program will function with your business, how it’s hosted, and how well it integrates with other solutions.

Digital Vehicle Inspection Software

Digital vehicle inspections (DVIs) have become a key component in the auto repair industry. Shops that use digital inspection tools save more time and sell more work than shops that use endless stacks of inspection sheets, clipboards, paperclips—you get the picture

Digital inspection software lets your team manage your inspection checklist and add technician findings and general comments along the way. With a more advanced DVI program, you can even attach photos and videos to your findings, easily draft estimates of proposed work, and    quickly loop the customer in by emailing or texting the inspection at a click of a button.

With DVIs, your customers have the ability to see what’s going on with their car’s inspection whether they chose to wait in the lobby or go about their day. By implementing a transparent program into your shop’s inspection process, you are inherently building customer trust.

By going digital with your shop’s inspections, you can streamline the entire inspection and approval process by bridging gaps when it comes to communication from the tech to service writer, the service writer to the customer, and from the customer back to the service advisor.

How do I know which digital inspection software is right for me? Ask yourself:
  • Does our current DVI program stand alone? Or is it built-in with our shop management system? Which is the right option for our shop?
  • Do we have the ability to send photos and videos to our customers of any and all inspection findings?

You’ll want a DVI software that makes it easy to build trust. You should have the ability to send pictures and videos of the inspection findings to your customers. A more advanced program will talk to your shop management system through an integration, or better yet, will be built-in to your shop management system.

“We were originally running our shop with two systems; one was for digital inspections and the other was our shop management system. They were both reliant on a server, so I had an IT team as well. When I added it all up, I was spending $1,000 a month between the software companies and the IT support. And if the internet connection blipped for a split second, my digital inspection went down for about an hour. With Tekmetric, I’m paying a fraction of what I was, and I don’t have to worry about downtime or maintenance. We saved a bunch of money.”

- Stephane Grabina, Owner of  
Excluservice

Car Diagnostics Software

Any shop owner that does repair work on a vehicle, or provides state inspections, will need a diagnostic system, whether it’s a stand alone tool or an automotive diagnostic software, also known as an On-Board Diagnostics (OBD) Scanner.

With car diagnostic tools, your shop can stay on top of your customers’ vehicle malfunctions. Think of the car diagnostic test as an analysis of why your customer’s check engine light is on—it provides you with answers that might otherwise take a long time to diagnose.  

Car diagnostic software will read your customers’ vehicle’s Onboard Diagnostic system in numerical and graphic forms. Once the software reads the data, the data is then evaluated, and error codes will be generated. From there, the technicians can easily look into the error codes to uncover the issues. A lot of car diagnostic softwares not only generate the faulty codes but also analyze the findings and provide shop’s with a user-friendly guide that will help detect and understand the errors and problems found.

A car diagnostic scanner will check for issues with a vehicle’s:

  • Engine
  • Transmission
  • Oil tank
  • Throttle
  • Exhaust system
  • Brakes
  • Fuel injector
  • Air flow
  • Coolant
  • Ignition coils
  • Fuel consumption
  • Fluid temperature

When you’re selecting your shop’s car diagnostic solution, the most important thing is that it is convenient for you and your team to use. With a diagnostic tool, you can take the codes it generates for you, decode them, and add the findings to your shop’s DVI software. And if you use a more advanced DVI software, you can include photos and videos of the car diagnostic findings on the inspection report.

How do I know which car diagnostic solution is right for me?

When you’re selecting your shop’s car diagnostic solution, the most important thing is that it is convenient for you and your team to use. With a diagnostic tool, you can take the codes it generates for you, decode them, and add the findings to your shop’s DVI software. And if you use a more advanced DVI software, you can include photos and videos of the car diagnostic findings on the inspection report.

Inventory Management Software

Inventory management software helps you keep track of your shop’s parts. More specifically, inventory software will track stock levels, parts usage, and parts warranties. More advanced inventory systems will even save and generate parts reports that include performance metrics related to your parts profits (for example, total parts value).

Staying on top of your shop’s inventory is crucial in the auto repair industry; and not having to do that with an excel spreadsheet and endless sheets of paper will help your team focus on getting customers back on the road safely and in a timely manner.

By selecting an inventory management software that integrates with or is built into a more advanced system, your shop has the ability to tie all moving parts together. You can see which parts are helping your shop make money, manage the amount of parts your shop needs to remain in-stock but not over-stock, and tie your shop’s inventory to your shop’s ROs.

How do I know which inventory software is right for me? Ask yourself:
  • Are we able to track and manage all parts in one platform?
  • Can we be consistent with our below minimum stock, above maximum stock, and out-of-stock ratio?
  • Will we have the ability to sync our inventory to our shop’s ROs and canned jobs?

By choosing an inventory management software that integrates with or is built-in to a shop management system, you can manage, monitor, and track all of your shop’s parts and make business decisions based on what is working and what isn’t working in terms of parts ordered.

Estimating Software

Estimating software helps shops build dependable estimates so they can confidently send them to customers for approval. A good estimating software will sync with your parts ordering platform and labor guide to help your service advisors quickly write accurate prices for parts and labor on estimates.

More advanced estimating systems may give your team the ability to:

  • Track old work and declined jobs so that they can quickly build estimates
  • Pull information from DVIs to further build trust with customers
  • Easily receive digital authorization to keep work moving
  • Generate invoices from the estimate, saving your team precious time and resources
How do I know which estimating software is right for me? Ask yourself:
  • How quickly can we build estimates on this software?
  • Will we save time between estimates, repair work, and invoicing because of how the software ties these processes together?
  • If we upgrade to an estimating tool that is built-in or integrates with a management system, will all of our customer’s declined jobs be saved?

Estimating software should be tied into other parts of your process, whether that’s through integrations or because it’s built into your shop management system. If estimating software were to be standalone in your shop, the inefficiencies and bottlenecks will begin to add up, taking a toll on your bottom line.

“We send every DVI, estimate, and invoice via text or email. It doesn’t take us twenty minutes to write a quote anymore, so we have no problem writing up a quote anytime there’s an opportunity to do so. We don’t put it off.”

- Austin Blanton, Owner of
Import Auto, Inc.

Payment and Invoicing Programs

Payment and invoicing software is used by businesses to make collecting and processing payments easier, to protect themselves from chargebacks, and to provide customers with reasonable payment options.

Businesses have become more and more accommodating and adaptable when it comes to offering different payment options. In fact, if your auto shop offers a variety of quick and easy payment options, customers are more likely to return to your shop for future repair work.

By leveraging the right payment and invoicing solutions, you can streamline the process of getting paid, which in turn helps your shop reach your financial goals.

How do I know which payment software is right for me? Ask yourself:
  • Is the payment process as efficient as possible?
  • Are we able to accommodate customers who want to pay from their phone?  
  • Does the solution help me provide my customers more payment options?
  • Does it protect me from chargebacks?
  • Will I have to sign a contract?

While it may seem like a small part of the overall repair process, your payment and invoicing system greatly impacts your shop day-to-day operations. When you can accommodate your customers’ preferred methods of payment, automatically send an invoice and a receipt, and save the payment information to your shop’s accounting system, everyone wins. With an integrated program or a built-in accounting program you have the ability to do that.:

“One of the most helpful changes I made is switching to the text-to-pay system, Tekmerchant. We don't even have to take the customers’ cards anymore. We can collect touchless payment over the phone or via text. Just last week, I was able to pull over to the side of the road, pull up Tekmerchant on my phone, and take payment because it's all web-based. The credit card terminal turned on at the front desk and took the payment.”

- Henderson Johnson, Owner of
Toyo Automotive

Marketing Software

Marketing software helps businesses market their services, boost sales, and expand their customer base.

Here are some useful marketing functions that marketing software can let you do:

  • Send automated mailers, postcards, emails, and text marketing campaigns
  • Run promotional campaigns
  • Maintain your social media accounts
  • Monitor customer engagement,
  • Use real-time reports to gauge the success of your marketing efforts
How do I know which marketing software is right for me? Ask yourself:
  • Which marketing channels are the most important to our audience?
  • Does the marketing software in question target those channels?
  • Will I be able to generate marketing reports?

By choosing a system that either integrates with a marketing solution or has one built-in, you are able to not only keep track of your customers’ standard information and vehicle information, but also keep track of information that is crucial for staying on top of your shop’s marketing systems.

For example, you can see how each customer found out about your shop: was it through word-of-mouth or was it from reading a review a friend posted on Facebook? It’s the little things like that that will make a huge difference as you grow your customer base.

“As for marketing, we pull a lot of the data right out of Tekmetric. We've got some really good referral and outreach programs. We realized early on that cold-call customers, people who were calling for price check-ins, were not our best clients; they're not our highest ARO. When we increased our snowball of referrals, it attracted the kind of clients we do want—the clients who come in here with confidence in advance and trust us to create an honest repair order. If a customer is set-up as a marketable customer, we're pulling their information from Tekmetric and feeding that right into Facebook and Google. Our customers are able to match us with other similar customers.”

- Andrew Minkler, Owner of
Bavarian Motor Repairs

CRM Software

Customer Relationship Management (CRM) software and marketing software are closely related, and there can often be a bit of overlap. The simplest way to differentiate marketing from customer relationship management is that marketing gets more customers to come to your shop while CRMs help you build a reputation with prospective customers and maintain the relationship you have with your current customers. CRM software is designed to track marketing, sales, and customer service to provide shop’s with a cohesive database of customer interactions.

CRM tools usually encompass marketing, sales, and customer service all in a single platform. Your shop can use a CRM system to gain a complete picture of customer relationships while simultaneously tracking customer interactions and sales, and building unique customer experiences.

How do I know which CRM software is right for me? Ask yourself:
  • Will the system in question help me manage the reputation of my shop?
  • How easily can I track customer success?
  • How does the CRM system complement my marketing solutions?
  • Does the CRM offer reporting tools that show me key performance indicators that relate to customer satisfaction such as referral rates and reviews?

It’s worth having a CRM that compliments your marketing programs, especially if you want to do more sophisticated marketing and online reputation management. In order to take your customers’ experience at your shop to the next level, invest in a CRM tool that integrates with or is built into your shop management system.

Accounting Software

Accounting software helps businesses manage expenses and payroll, reconcile their payments, and keep track of all finances, drastically improving the time it takes for shop owners and bookkeepers to stay on top of the shop’s cash flow.

Many high-performance auto repair shops have both accounting software and reporting software. Accounting software helps take care of books while reporting software helps shop owners make business decisions. And when it comes to reconciliation, reporting software and accounting software compliment one another, because if you notice something is off in your accounting software, you can go into your reporting software and quickly get to the root of any anomalies or missing financial data.

How do I know which accounting software is right for me? Ask yourself:
  • Have we outgrown our current accounting software?
  • Will the accounting software in question provide an accurate understanding of all expenses in my shop?
  • Will investing in an advanced accounting software minimize confusion and maximize confidence that all expenses are accounted for?

Having a standalone accounting software is optimal for all auto repair shop’s because it separates accounting from reporting. It’s wise to have your reporting built into your shop management system and accounting on a separate piece of software so that you can cross reference your numbers to ensure accuracy.

Reporting Software

Reporting software is where your shop’s successes come together. It’s where you can visualize the growth of your shop through real-time data. By investing in reporting software, you will get to know your business on a deeper level so that you can make game-changing business decisions with confidence.

Most of the automotive computer programs we touched on above can be tracked through your shop’s reporting software, especially if you go with a shop management system that integrates with these programs or has some of these functions built into the system.

In the more advanced reporting software, you can see:

  • Financial reports such as End-of-Day Reports, Accounts Receivable, and Accounts Payable
  • Employee reports such as Service Writer Performance, Technician Reports, and Commission Tracking
  • Customer reports such asDeclined Jobs, Customer Leads, and Marketing Source Reports
  • Parts Reports such as Parts Purchased and Parts Usage
How do I know which reporting software is right for me? Ask yourself:
  • Is the data real-time and accurate?
  • Are the reports clear and easy to understand?
  • How does the reporting software pull data from other programs, processes, and business functions?
  • Can I strategically track short and long-term metrics to improve business performance?
  • Will it help us leverage our shop’s data to ensure we are making the highest profit possible?
  • Can I see End-of-Day sales, End-of-Month sales, Gross Profit Percentage, ARO, Car Count, and Gross Profit Dollars?

By investing in a system that logs shop performance data for you, you can save time and make better decisions for your business. To take it a step further, if you invest in a software that stores real-time data and automatically crunches the numbers for you, you have the ability to discover correlations between your shop’s metrics and identify any potential gap with no time lost.

Run a More Connected Shop With a Shop Management System

Shop management systems are automotive computer programs that help you manage and track multiple processes and business functions of your shop. Almost all shop management systems touch estimates, work management, and invoicing, but each system differs in terms of whether they are on-premise or cloud-hosted, and how they incorporate or tie into other business functions such as reporting, customer service, and marketing.

Shop owners, service writers, parts managers, and technicians can use a shop management system to manage day-to-day business operations. Not only that, but shop management software can also expedite service delivery when it comes to inspections, customer authorizations, and repair orders.

“A big part of supporting my team is having a shop management system that supports us.”
- Bryan Jewett, Owner of Casey’s Automotive

Over time, shop management systems have become more comprehensive, developing more and more features.

For instance, a lot of modern shop management systems have inventory systems and DVIs built-in, making them incredibly convenient for shops who want to flow from one process to the next without leaving their trusted interface.

When shopping for a shop management system, you’ll want to think about what they do best, what they have built-in, and how they integrate with other solutions.

How To Choose the Right Shop Management System

Of course, as a shop owner, you know what’s best for your shop. But it’s always good to be prepared for future goals and reaching those milestones you’ve always envisioned for your shop.

Now that you know the different types of automotive computer programs, you’ll want to ask yourself some bigger-scope questions:

How should programs I use at my shop work together and compliment one another?

Is there one solution that does it all, or should I use a bunch of separate solutions?

Is there one solution that does almost everything, and integrates with the other solutions I want to use so that I can truly customize my business and optimize business performance?

It’s highly likely your shop currently has several different programs in place that address different components of your shop.

But there’s a reason you’re reading this blog. Chances are, you aren’t happy with the current mix of automotive computer programs you have, or maybe you’re wanting to simplify most of your stand alone programs to be built-in or integrated with one shop management system.

Finding the right mix of programs starts with a shop management system that allows room for integrations.

When you're researching shop management systems, you'll want to find a system that gives you flexibility in what you can and can’t do down the road. There’s a spectrum to shop management systems.

Some systems hone in on the idea of “all-in-one,” but they don’t allow room for integrations because they assume what your shop needs. The other side of the spectrum are the systems that integrate and partner with industry-leading programs so you can find what your shop needs.

Now, think of those “all-in-one” shop management systems. You can choose to go with that one, but eventually one or some of its features won’t meet your standards. And because they are a one-stop-shop, you don’t have the benefit to add on an integration.

If you were to meet those needs by investing in additional automotive computer programs, you’re going to run into inefficiencies due to the program’s inability to “talk to” your all-in-one system.

Tekmetric offers shop owners the best of both worlds. We offer comprehensive solutions for workflow, efficiency, and reporting, but we also work with some of the industries leading programs to create clean integrations that streamline each and every aspect of your business.

How Tekmetric Helps You Innovate

Our goal is to minimize errors, maximize efficiencies, centralize communication, and improve your shop’s business performance. Tekmetric makes that possible by letting all features within the system talk to one another.

Once a customer walks into your shop (or calls), you can use Tekmetric to:  

Provide customers a high-quality customer experience

Your team has the ability to add in unique customer profiles that can include the customer’s preferences. You can add all of your shop’s customers into Tekmetric. From there, each customers’ history, declined work, and vehicle information will be saved to their profile.

Manage overall workflow

Tekmetric’s Job Board and Tech Board makes it easy to stay on top of ROs, your team’s bandwidth, and your shop’s overall efficiency. The Job Board will give service writers real-time updates of job’s status so they can easily update customers each step of the way. With the Tech Board, technicians can quickly update service writer’s without interruption, directly from their workstation.

Assemble ROs in minutes

Tekmetric makes it easy to create, build, edit, and assign ROs within minutes. When a service writer goes into Tekmetric to build an RO, they can enter the customer’s information, and if that customer has been in the shop previously, Tekmetric will auto populate all of the customer’s information, previous work, and vehicle information. If it’s a new customer, they can quickly select “Add New Customer” and enter in their details. Once ROs are created, it’ll become a “card” on the Job Board. Having the ability to glance at a screen and see real-time progress means your service writers can consistently and confidently update customers with accurate information with no time wasted.  

Streamline inspections with built-in DVIs

Transparency is incredibly important to us, and we know it’s important to you, too. Just like transparency helps us build trust with our customers, it does the same for shop owners and their teams. Tekmetric has a built-in DVI feature that helps shop’s take care of shop management and inspections all in one system. With the DVI feature, technicians and service writers can create custom inspections, configure vehicle findings, and upload photos. From there, the service writer can share the inspection findings with customers by text or email, so they can walk customers through findings, build trust, and close more work.

Create custom canned jobs

Think to yourself how many repeat ROs your team does each week. Chances are you can think of at least three jobs that are created over and over. Rather than having to draft a new RO each time, your shop can create and manage custom canned jobs all in one location. Your team can also search canned jobs by the title of the job as well as create custom canned vendor sublets.

Tek-Tip: Take advantage of Tekmetric and BG Products, Inc. partnership by using BG Canned Jobs.

Each time your shop creates a canned job, you’ll have the option to use high-quality maintenance products for fuel systems, engines, transmissions, brakes, power steering, cooling, battery, and climate control systems.

Watch our videos on Creating Canned Jobs and Canned Job Management

See your parts all in one place

You don’t have to worry about buying a separate inventory automotive computer program with Tekmetric, because your shop will have a built-in inventory table that will cover all of your parts’ bases: parts ordered, parts in stock, parts above stock, and parts below stock. Having a long list of parts can get confusing without the right system; so Tekmetric cuts down the time by giving you the option to filter parts by type, by preferred vendor, and letting you search for parts by brand, part name, or part number.

Gather insights at a glance

The ultimate advantage to using a shop management system like Tekmetric is that you'll be able to manage your team and your customer experience all while tracking and analyzing reports in real time.

Everything that happens in Tekmetric is automatically tracked to generate reports. By quickly glancing and gathering insights about your shop performance from anywhere, you can spend time outside of the shop without worrying about what’s going on in the shop. You can monitor your shop’s GP Percentage, GP Dollars, ARO, Car Count, Close Ratio, and more. Gain a crystal clear picture in one glance with Tekmetric’s Real-Time Reporting.

At Tekmetric, we make the complexities of shop management and business growth easy to navigate so that shop owners can spend more time innovating. We think about how repair orders and DVIs tie into the overall workflow and efficiency of your shop, and how your shop’s data and reports tie into the overall success and profitability of your business.

Tekmetric is cloud-based, so you can focus on your shop while you’re out of the shop. We want the shop owners that choose Tekmetric as their shop management system to let their imagination run wild, which is why we’ve formed a wide array of reliable and credible partnerships with other leaders in the auto repair industry.

How Tekmetric Works With Other Industry-Leading Solutions

Tekmetric provides shop owners with integration options and a clean user experience so that they can explore more opportunities. We partner with other leaders in our industry because we understand that shop owners already know and love some specific programs, and that having options is crucial to the innovation process.

We also want things to be simple and easy, which is why we work with industry-leading program providers to create clean integrations within Tekmetric.

  • We partner with Mechanic Advisor to bring your customers’ real-time scheduling
  • We partner with Shop Owner Coach to bring your shop personalized coaching and training.
  • We partner with Advance Auto Parts to be their customers’ go-to shop management solution
  • We partner with BG Products, Inc. to provide shop’s with high-quality parts for each canned job
  • We partner with MyShopManager to ensure your shop’s marketing communication leads to higher customer engagement

And the list goes on.

Because we simplify the connection between multiple different systems, you have the ability to fine-tune what works best for your shop. And not only do we want our system to be simple, but we also enjoy and embrace the possibilities that arise when we work with other people. We simplify your shop management while providing you with more options to take your shop further than ever before.  

FAQ

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When it comes to automotive repair, a strong reputation and reliable service are undoubtedly key. But even the best mechanics can benefit from a classic, often-overlooked tool: the business card. In a digital age, you might think these small pieces of stationery are obsolete, but for automotive professionals, they remain a powerful and tangible marketing asset.

The Importance of Business Cards for Mechanics

In the fast-paced world of car repair, a memorable impression can make all the difference. While digital marketing has its place, a physical business card provides a direct and immediate connection.

Auto repair business cards are more than just contact information; they're a miniature billboard for your brand. They convey professionalism and demonstrate that you're prepared and serious about your work. They also serve as a constant reminder of your services, keeping your shop top-of-mind long after an initial interaction. Think of them as a portable advertisement that can be tucked into a wallet, glove compartment, or on a refrigerator, ensuring your contact details are readily available when a customer needs them most.

Beyond initial customer acquisition, automotive business cards can play a crucial role in customer retention. Many shops use them as a simple way to provide their phone number and address, but they can also be integrated into loyalty programs or used to promote new products or services. They are a professional touchpoint that reinforces your brand identity and solidifies trust.

Best Practices for Designing an Automotive Business Card

Designing an effective automotive business card requires a blend of aesthetics and practicality. It's not just about looking good; it's about being functional and memorable.

Brand identity: Does your shop specialize in general automotive repair, or do you focus on specific services like tires or diagnostics? Your business card design should reflect this. If you're known for cutting-edge technology, a more modern and sleek design might be more appropriate.

Quality is king: A flimsy, poorly printed card immediately sends the wrong message. Invest in high-quality cardstock with a professional finish, such as matte or gloss. Metal business cards are becoming more popular and offer a way to stand out. Utilize full-color designs that match your branding.

Simplicity is key: While it might be tempting to cram every service you offer onto your card, resist the urge. An overcrowded card is difficult to read and less impactful. Prioritize essential information and leave plenty of white space.

Stay unique: In a sea of generic business card templates, what will make your car business card stand out? Perhaps a unique shape, a subtle texture, or a clever use of imagery related to your specific automotive repair niche. Don't be afraid to be creative, but always keep clarity and readability in mind.

Utilize both sides: Remember that you have two sides of the business card to work with. Typically, the front is best for contact information, and the back can be a call to action or QR code.

Key Elements to Include in Your Automotive Business Card

A well-designed automotive business card is more than just a pretty face; it's a functional tool that provides all the necessary information for a customer to connect with you. Here are the essential elements to include:

  • Your Shop's Logo and Name: This is your primary brand identifier. Your logo should be clear and recognizable, and your shop's name should be prominently displayed.
  • Your Name and Title: While not strictly necessary for every card, including the owner's or a key auto mechanic's name and title adds a personal touch.
  • Contact Information: This is arguably the most crucial element. Include your phone number, email address, and your physical address. Make sure these are easy to read and accurate.
  • Website Address: In today's digital world, a strong online presence is vital. Include your website URL so customers can easily learn more about your services, read testimonials, or even schedule appointments online.
  • Services Offered: You don't need a comprehensive list, but a few key services can help customers understand your specialty. For example, "Engine Diagnostics," "Brake Service," or "Oil Change."
  • Call to Action: While not always a direct call to action, you can subtly encourage action. For example, if you offer warranties, you might mention "Backed by our 12-month warranty."
  • QR Code: This is a modern and highly effective addition. A QR code can link directly to your website, online scheduling system, or a map to your shop. This makes it incredibly convenient for customers to access more information without having to manually type in URLs.

Tek-Tip: Need help designing your automotive business card? Our free auto repair business card generator can help.

Beyond these essentials, consider adding a tagline that encapsulates your brand's unique selling proposition. For instance, "Your Trusted Partner in Automotive Care" or "Quality Repairs, Unbeatable Service." Some shops even include a small area for appointment reminders on the back, transforming the card into a dual-purpose tool.

Mechanic business card templates

To help you get started with your business card design, we have included some inspiration below.

Auto repair business card ideas

Auto repair business card template.
Auto repair business card example.
Auto repair business card idea.

Tire shop business card ideas

Tire shop business card idea.
Tire shop business card template.
Tire shop business card example.

Mobile mechanic business card ideas

Mobile mechanic business card idea.
Mobile mechanic business card template.
Mobile mechanic business card example.

Which Software is Best for Designing Business Cards?

You don't need to be a graphic designer to create professional-looking automotive business cards. Several software options, ranging from beginner-friendly to professional-grade, can help you bring your vision to life.

For those on a budget or looking for a quick solution, online business card templates from platforms like Canva, Vistaprint, or Zazzle are excellent choices. These platforms offer a vast library of pre-designed business card templates specifically for the automotive industry. They provide intuitive drag-and-drop interfaces, making it easy to customize text, colors, and even upload your logo. They often integrate directly with printing services, simplifying the entire workflow.

For more advanced users who want complete control over their business card design, professional graphic design software like Adobe Illustrator or Adobe Photoshop are the industry standards. These programs offer unparalleled flexibility and precision, allowing you to create truly custom designs from scratch. However, they come with a steeper learning curve and a subscription cost.

Regardless of the software you choose, ensure it allows you to export your design in a high-quality format suitable for professional printing, often a vector file (like AI, EPS, or PDF) or a high-resolution JPG/PNG.

Final thoughts

In an increasingly digital world, the humble business card for an automotive repair shop remains a powerful and tangible marketing tool. It's not just about sharing contact information; it's about making a lasting impression, reinforcing your brand, and fostering trust with your customers.

By adhering to best practices for designing an automotive business card, including all key elements, and leveraging the right software, you can create a mechanic business card that truly represents the quality and professionalism of your shop. Whether you're a seasoned auto mechanic or just starting an auto repair business, don't underestimate the power of a well-designed, high-quality business card.

Auto Repair Shop Business Cards (Ideas & Templates)

June 29, 2025

Read time: 3 min

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In today's fast-paced digital world, connecting with your customers isn't just about turning wrenches; it's about building relationships. For the automotive industry, email marketing can be a powerful marketing tool.

A well-executed email marketing strategy can transform your auto repair business, driving new customers through your doors and fostering customer loyalty among your existing clients.

What is Email Marketing?

At its core, email marketing is a form of digital communication that enables businesses to send messages directly to a group of people via email. Think of it as a personalized billboard delivered straight to your customer's inbox.

Unlike broad social media blasts or impersonal direct mail, email marketing offers a unique opportunity to tailor your message to specific segments of your email list, making your communications more relevant and impactful. It's a key component of any effective automotive repair marketing plan.

Why Auto Repair Shops Should Use Email Marketing

Many auto shop owners might wonder if email marketing is truly worth the effort. The answer is a resounding "yes!" In an industry built on trust and relationships, email marketing serves as an invaluable tool for nurturing customer relationships. Here are some of the top benefits of email marketing:

1. Cost-effective

Email marketing is very cost-effective. Compared to traditional advertising methods, the return on investment (ROI) for email marketing is often significantly higher. You're reaching a targeted audience that has already shown some interest in your services, whether by providing their email address at your shop or through an online signup.

2. Top of mind

Email marketing will keep your auto repair shop top of mind. Your customers have busy lives, and car maintenance often slips their minds until a problem arises. Regular, helpful emails ensure that when they do need service, your shop is the first one they think of. This is crucial for customer retention.

3. Customer Retention

By staying in touch, you remind existing customers about upcoming service needs and show appreciation for their business. This proactive approach significantly boosts customer retention and encourages repeat visits.

4. Measurable Results

Unlike some traditional marketing, email marketing provides detailed analytics. You can track open rates, click-through rates, and ultimately, how many appointments were booked as a result of your email marketing campaigns. This allows shop owners to refine their marketing strategy for maximum effectiveness.

5. Direct communication

Finally, email marketing provides a direct line of communication. You can share important updates, special offers, maintenance tips, and build a sense of community with your customer base. This personal touch is something that a general advertisement simply cannot replicate.

Seven email marketing campaign ideas for auto repair shops.

Email Marketing Campaign Ideas

To maximize your marketing efforts, it's essential to diversify the types of emails you send. Here are some of the most effective email marketing campaigns for automotive repair shops:

Welcome Emails

When a new customer provides their email address, send a warm welcome email. This is your chance to introduce your shop, highlight your unique selling propositions, and perhaps offer a small discount on their first service. This initial contact sets the tone for future customer relationships.

Welcome email template

Auto repair shop welcome email template example.

Service Reminders

These are arguably the most crucial emails for an auto repair shop. Based on a customer's service history (which can be managed efficiently through a good CRM system), send automated service reminders for scheduled maintenance like an oil change, tire rotations, or brake inspections. Make it easy for them to book an appointment with a clear call to action.

Service reminder email template

Automotive service reminder example email.

Promotional Emails/Special Offers

Announce discounts, seasonal promotions (e.g., winter tire specials, summer AC checks), or bundled services. Use compelling subject lines to grab attention and always include a strong call to action (or CTAs).

Promotional email template

Promotional email template for mechanic shops.

Maintenance Tips and Educational Content

Share valuable information like "5 Ways to Extend the Life of Your Tires," "Understanding Your Dashboard Warning Lights," or "Why Regular Oil Change is Crucial." This positions your shop as an expert and provides genuine value to your customer base.

Maintenance tip email template

Maintenance tip email template example.

Customer Feedback/Review Requests

After a service, send a follow-up email requesting feedback or a review. Positive testimonials are incredibly powerful for attracting new business. Link directly to your Google My Business page or other review platforms.

Customer feedback email template

Customer feedback email template.

Birthday/Anniversary/Holiday Emails

A small, personalized gesture like a birthday greeting, perhaps with a minor discount, can significantly boost customer loyalty.

Birthday email template

Birthday email template for auto repair shop.

Abandoned Appointment Emails

If your shop offers online appointment scheduling and a customer starts but doesn't complete the booking process, an automated email reminding them to finish can recapture lost potential customers.

Abandoned appointment email template

Abandoned appointment email template.

Automotive Email Marketing Strategies

Now that we've covered the what and why, let's dive into the how. Implementing these best practices will ensure your email marketing strategy yields optimal results for your auto repair shop:

  • Segmentation is Key: Not all customers are the same. Segment your email list based on factors like vehicle make and model, last service date, service history, or demographics. This allows you to send highly targeted and relevant messages, improving open rates and conversion rates.
  • Craft Compelling Subject Lines: Your subject lines are the gatekeepers to your emails. Make them concise, intriguing, and benefit-oriented. Examples: "Time for Your Oil Change?", "Exclusive Discount Just For You!", "Protect Your Car This Winter."
  • Personalization Goes a Long Way: Always address customers by their first name. Reference their vehicle type or past service if possible. Automation can make this surprisingly easy, especially with a good CRM or shop management system.
  • Clear Call to Actions (CTAs): Every email should have a single, clear call to action. Whether it's "Schedule Your Appointment Now," "Claim Your Discount," or "Read Our Latest Blog," make it obvious what you want the recipient to do. Use prominent buttons or hyperlinked text.
  • Mobile Responsiveness is Non-Negotiable: A vast majority of people check their emails on their smartphones. Ensure your emails are designed to look great and function perfectly on all mobile devices. Test your templates before sending.
  • Automate Where Possible: Utilize automation tools to send welcome email sequences, service reminders, birthday greetings, and follow-up emails after a service. This saves time and ensures consistent communication without manual effort. Many CRM systems and email marketing platforms offer robust automation features.
  • Provide Value Beyond Promotions: While special offers are great, don't make every email a sales pitch. Offer genuine value through maintenance tips, car repair advice, and educational content. This builds trust and positions your auto repair shop as a helpful resource.
  • Optimize Send Times: Experiment with different days and times to see when your email list is most engaged. Tools within email marketing platforms can often provide insights into optimal send times based on your audience's behavior.
  • Integrate with Other Marketing Efforts: Your email marketing strategy shouldn't exist in a vacuum. Cross-promote your email list on your website, social media channels, and in your physical shop.
  • Monitor Performance: Regularly review your open rates, click-through rates, and conversion rates. A/B test different subject lines, CTAs, and content to continually improve your email marketing campaigns. This data-driven approach is crucial for success in the automotive industry.
  • Don’t overdue it: Nobody likes receiving 30 emails in one day, so make sure your email cadence is reasonable and not overwhelming to your audience. Always provide an “unsubscribe” option in your emails in case they no longer want to receive emails from you.

Final thoughts

In conclusion, for any auto repair shop looking to thrive in today's competitive landscape, a well-executed email marketing strategy is no longer optional – it's essential. By consistently delivering valuable content, timely reminders, and exclusive offers, you can build a highly engaged customer base, boost customer loyalty, and ensure your auto repair business remains successful for years to come.

Start building your email list today, embrace automation, and watch your marketing ideas turn into tangible results. Your customers and your bottom line will thank you.

Automotive Email Marketing: Effective Strategies for Your Shop

June 30, 2025

Read time: 3 min

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The automotive industry is one of the largest and most stable sectors in the U.S. economy, and becoming an automotive mechanic offers a rewarding, hands-on career path with plenty of opportunities for advancement.

Whether you're interested in working at local repair shops, car dealerships, or even starting your own garage, this guide will walk you through everything you need to know.

What do mechanics do?

Automotive technicians are responsible for diagnosing, maintaining, and repairing vehicles of all types—from compact cars to light trucks and SUVs. Their work involves inspecting brake systems, replacing worn parts, and performing routine services like oil changes. Many mechanics work in repair shops or at car dealerships, but others prefer to start their own repair shop.

Mechanics work with a variety of tools and diagnostic equipment. They often use computerized systems to identify issues and ensure the car is functioning properly. In today’s rapidly evolving automotive industry, mechanics are expected to stay current with new technologies, especially in hybrid and electric vehicles.

Below, you will find practical steps you can take today to start your path to becoming an auto mechanic.

6 Steps to becoming a car mechanic

Starting a new career path can be challenging, so we outlined 6 practical steps you can take to jump-start your career.

1. Do your homework

Before you start your career, it is wise to consider if this is the right job for you. Will it pay enough to support your needs? Will you be able to keep up with the physical demands of the job? These are just two of the questions you need to ask yourself before moving forward.

How Much Do Automotive Mechanics Make?

According to the U.S. Bureau of Labor Statistics, the average salary for automotive service technicians and mechanics in 2024 was approximately $49,670 per year, or about $23.88 per hour. However, salaries can vary based on several factors such as:

  • Location: Mechanics in cities or states with a higher cost of living tend to earn more.
  • Certifications: Holding ASE certifications or specializations can boost income.
  • Experience: Entry-level technicians typically earn less than seasoned professionals.
  • Industry: Working at car dealerships or as a mobile mechanic can pay differently than working in a small auto repair shop.
6 steps to becoming a car mechanic.

2. Training and education

Pursuing the right education, certifications, and training programs will set you on the right path to a successful career. Each path has unique benefits but it is best to select the path that will help you achieve your career goals.

Do I need to go to school to become a mechanic?

While formal training is not always required, it is highly recommended. Employers in both independent repair shops and dealerships prefer candidates with a solid educational background and certifications. If you opt not to pursue formal education, you will need to find a personal connection or an apprenticeship program where you can learn while working.

How long will it take to become a mechanic?

The timeline to becoming an auto mechanic depends on the education path you choose. In total, it may take anywhere from 6 months to 4 years to become job-ready, depending on the path and certifications you pursue. Here are the most common routes:

  • High School Diploma or GED: Most mechanic jobs require at least a high school diploma or equivalent.
  • Vocational Schools or Trade Schools: These typically offer certificate programs lasting 6 months to 1 year, giving students a fast track into entry-level roles.
  • Community College or Associate Degree: Completing an associate degree in an automotive technology program usually takes about 2 years and provides a deeper understanding of vehicle systems.
  • Apprenticeships: These allow students to earn while they learn and may last 2 to 4 years.
  • On-the-Job Training: Some auto mechanics begin their careers with no formal education and learn through hands-on experience at a repair shop or dealership.

3. Complete certifications

The most respected credential in the field is the ASE certification, offered by the National Institute for Automotive Service Excellence. Mechanics can earn ASE certification in areas such as engine repair, brake systems, electrical systems, automatic transmission, and heating/air conditioning.

To become ASE certified, you’ll need at least two years of work experience or a combination of formal training and on-the-job training. You’ll also need to pass one or more certification exams. Mechanics who pass tests in all major areas and have the required work experience can earn the title of Master Technician.

Being ASE certified shows employers and customers that you're a professional who meets industry standards. Many employers pay higher wages to certified auto mechanics, and some dealerships require ASE credentials for certain positions.

4. Prepare for your interview

Finding the right shop to start your career at can be a daunting task. It is often easiest to start at an express shop so you can get your feet wet before pursuing your career goals. Once you have applied to a shop, it is time to start preparing for the interview.

Mechanic Job Interview Questions

Whether you're aiming for a position at a dealership or local garage, be prepared for a formal interview. Here are common questions you may encounter:

  • Tell me about yourself and your experience as an automotive technician.
  • Why do you want to work for our company/shop?
  • How do you stay up to date with new automotive technologies and repair techniques?
  • What certifications do you currently hold (ASE, manufacturer-specific, etc.)?
  • Are you comfortable working weekends, evenings, or overtime if needed?

When answering, emphasize your hands-on training, work experience, and your commitment to continuous improvement. Don’t forget to highlight soft skills like teamwork, communication, and adaptability.

5. Utilize modern tools

The modern repair shop has embraced new technology to help improve efficiencies and revenue. Strive to have a solid understanding of modern diagnostic tools, apps, and software so you can hit the ground running.  Another way to stand out to your future employer is to already have experience with their shop management system, so they don’t have to train you as much.

6. Get your hands dirty

Let the fun begin! Once you have landed your first job, learn to fail fast and ask questions as you meet more experienced technicians. Ask yourself each week if you are enjoying your job and if you think this is still the right career path for you. Don’t forget to make connections in the industry to boost your network and career path.

Final Thoughts

A career as an auto technician is more than just a job—it’s a skilled trade that keeps America moving. Whether you're working on a simple oil change or a complex engine repair, you'll be solving real-world problems and helping people stay safe on the road. With growing demand for mechanics who can service modern vehicles equipped with sophisticated electronic systems, the field is only becoming more essential.

How to Become a Car Mechanic (6 Step Guide)

May 28, 2025

Read time: 3 min

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