How Automotive Computer Programs Fuels Business Innovation

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May 22, 2023

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Read time: 3 min

"Innovation is the ability to see change as an opportunity—not a threat.” - Steve Jobs

Like any business owner, auto repair shop owners must consider all aspects of their business: operations, marketing, collections, bookkeeping, payroll, profitability, and customer service.

But how do you track, monitor, and gain control over these various business functions and analyze the relationship between them? Many shop owners turn to automotive computer programs as a solution, but there are a lot of options to consider. As you research automotive computer programs, you may be asking yourself:

Is it better to have one program for each business function, or one system that covers various aspects? What is the right mix of programs?

Tekmetric is a cloud-based shop management system; but that doesn’t mean all other software and systems out there align with what our software can do. Some automotive computer programs cover diagnostics, some focus on marketing, some focus on digital inspections, and there are some systems out there that check off most—if not all—the boxes.

There is a lot to consider when determining which automotive computer programs are right for your business, and we want to make sure your shop’s needs are met.

Automotive Computer Programs Will Help Your Shop Thrive

Automotive computer programs help shop owners like you stay on top of all, or individual, aspects of your shop by bringing visibility into your shop’s operations. The programs you decide to go with are designed to help with singular components to your shop, various functionalities, or are created to link up with additional industry-leading solutions. Depending on the program—or programs—you choose for your shop, some or all of your team will benefit.

Types of Automotive Computer Programs

According to a survey by V12, 75% of the aftermarket auto repair jobs are performed by independent auto repair shops, while 25% of the business is with dealerships. The consumer demand for independent auto repair work has led to a series of innovations for independent auto repair shops, including better shop management systems and programs.

Innovative automotive computer programs assist shops in providing stellar customer experience, the ability to check off tasks in a timely manner, and a birds-eye-view into shop profitability.

The demand from consumers has motivated shop owners to find innovative solutions to:

  • Selling repair work
  • Doing repair work
  • Logging their customer’s information,
  • Streamlining communication from the technician to the service writer to the customer
  • Monitoring the shop’s progress through reports

To make your search for the right mix of automotive computer programs less daunting, we’ll explore three different categories you can use as a reference: how the program functions, how the program is hosted, and how the program integrates with other programs.

Automotive Computer Programs by Functionality

Automotive computer programs can be complex or specific. The programs that are more complex offer a variety of features that can tackle different components of shop management and repair work, whereas a specific program is created to help with one component of the shop—whether that be digital vehicle inspections (DVIs), estimates, marketing, and so on.

Whether you choose to go with a complex or specific automotive computer program, you are faced with another level of functionality: whether the program addresses a specific auto repair shop function, a business function, or both.

Auto shop specific functions include:

  • DVIs
  • Car diagnostics
  • Inventory
  • Estimates
  • Shop management

General business functions include:

  • Payment
  • Marketing
  • CRM
  • Accounting
  • Reporting

Automotive Computer Programs by How They’re Hosted

Automotive computer programs can be further categorized by how they are hosted—whether that’s on premise or on the cloud. A cloud-based (also referred to as web-based and cloud-hosted) automotive computer program is hosted on the cloud and can be accessed from a browser. An automotive computer program that is on-premise is installed and operated from an in-house server and can only be accessed in that area, unless you set up an extensive remote workaround.

Automotive Computer Programs by Integrations

As shop owners, you know what’s best for your shop, so only you will know what the right mix of automotive computer programs is. Paying attention to the “Add-Ons” that come along with automotive computer programs is pivotal.

And by “Add-Ons” we’re referring to how well your choice of programs integrates with other systems and tools that will lead to shop success.

As you’re searching for the program, or combination of programs, that will optimize your auto repair shop, keep in mind how each program will function with your business, how it’s hosted, and how well it integrates with other solutions.

Digital Vehicle Inspection Software

Digital vehicle inspections (DVIs) have become a key component in the auto repair industry. Shops that use digital inspection tools save more time and sell more work than shops that use endless stacks of inspection sheets, clipboards, paperclips—you get the picture

Digital inspection software lets your team manage your inspection checklist and add technician findings and general comments along the way. With a more advanced DVI program, you can even attach photos and videos to your findings, easily draft estimates of proposed work, and    quickly loop the customer in by emailing or texting the inspection at a click of a button.

With DVIs, your customers have the ability to see what’s going on with their car’s inspection whether they chose to wait in the lobby or go about their day. By implementing a transparent program into your shop’s inspection process, you are inherently building customer trust.

By going digital with your shop’s inspections, you can streamline the entire inspection and approval process by bridging gaps when it comes to communication from the tech to service writer, the service writer to the customer, and from the customer back to the service advisor.

How do I know which digital inspection software is right for me? Ask yourself:
  • Does our current DVI program stand alone? Or is it built-in with our shop management system? Which is the right option for our shop?
  • Do we have the ability to send photos and videos to our customers of any and all inspection findings?

You’ll want a DVI software that makes it easy to build trust. You should have the ability to send pictures and videos of the inspection findings to your customers. A more advanced program will talk to your shop management system through an integration, or better yet, will be built-in to your shop management system.

“We were originally running our shop with two systems; one was for digital inspections and the other was our shop management system. They were both reliant on a server, so I had an IT team as well. When I added it all up, I was spending $1,000 a month between the software companies and the IT support. And if the internet connection blipped for a split second, my digital inspection went down for about an hour. With Tekmetric, I’m paying a fraction of what I was, and I don’t have to worry about downtime or maintenance. We saved a bunch of money.”

- Stephane Grabina, Owner of  
Excluservice

Car Diagnostics Software

Any shop owner that does repair work on a vehicle, or provides state inspections, will need a diagnostic system, whether it’s a stand alone tool or an automotive diagnostic software, also known as an On-Board Diagnostics (OBD) Scanner.

With car diagnostic tools, your shop can stay on top of your customers’ vehicle malfunctions. Think of the car diagnostic test as an analysis of why your customer’s check engine light is on—it provides you with answers that might otherwise take a long time to diagnose.  

Car diagnostic software will read your customers’ vehicle’s Onboard Diagnostic system in numerical and graphic forms. Once the software reads the data, the data is then evaluated, and error codes will be generated. From there, the technicians can easily look into the error codes to uncover the issues. A lot of car diagnostic softwares not only generate the faulty codes but also analyze the findings and provide shop’s with a user-friendly guide that will help detect and understand the errors and problems found.

A car diagnostic scanner will check for issues with a vehicle’s:

  • Engine
  • Transmission
  • Oil tank
  • Throttle
  • Exhaust system
  • Brakes
  • Fuel injector
  • Air flow
  • Coolant
  • Ignition coils
  • Fuel consumption
  • Fluid temperature

When you’re selecting your shop’s car diagnostic solution, the most important thing is that it is convenient for you and your team to use. With a diagnostic tool, you can take the codes it generates for you, decode them, and add the findings to your shop’s DVI software. And if you use a more advanced DVI software, you can include photos and videos of the car diagnostic findings on the inspection report.

How do I know which car diagnostic solution is right for me?

When you’re selecting your shop’s car diagnostic solution, the most important thing is that it is convenient for you and your team to use. With a diagnostic tool, you can take the codes it generates for you, decode them, and add the findings to your shop’s DVI software. And if you use a more advanced DVI software, you can include photos and videos of the car diagnostic findings on the inspection report.

Inventory Management Software

Inventory management software helps you keep track of your shop’s parts. More specifically, inventory software will track stock levels, parts usage, and parts warranties. More advanced inventory systems will even save and generate parts reports that include performance metrics related to your parts profits (for example, total parts value).

Staying on top of your shop’s inventory is crucial in the auto repair industry; and not having to do that with an excel spreadsheet and endless sheets of paper will help your team focus on getting customers back on the road safely and in a timely manner.

By selecting an inventory management software that integrates with or is built into a more advanced system, your shop has the ability to tie all moving parts together. You can see which parts are helping your shop make money, manage the amount of parts your shop needs to remain in-stock but not over-stock, and tie your shop’s inventory to your shop’s ROs.

How do I know which inventory software is right for me? Ask yourself:
  • Are we able to track and manage all parts in one platform?
  • Can we be consistent with our below minimum stock, above maximum stock, and out-of-stock ratio?
  • Will we have the ability to sync our inventory to our shop’s ROs and canned jobs?

By choosing an inventory management software that integrates with or is built-in to a shop management system, you can manage, monitor, and track all of your shop’s parts and make business decisions based on what is working and what isn’t working in terms of parts ordered.

Estimating Software

Estimating software helps shops build dependable estimates so they can confidently send them to customers for approval. A good estimating software will sync with your parts ordering platform and labor guide to help your service advisors quickly write accurate prices for parts and labor on estimates.

More advanced estimating systems may give your team the ability to:

  • Track old work and declined jobs so that they can quickly build estimates
  • Pull information from DVIs to further build trust with customers
  • Easily receive digital authorization to keep work moving
  • Generate invoices from the estimate, saving your team precious time and resources
How do I know which estimating software is right for me? Ask yourself:
  • How quickly can we build estimates on this software?
  • Will we save time between estimates, repair work, and invoicing because of how the software ties these processes together?
  • If we upgrade to an estimating tool that is built-in or integrates with a management system, will all of our customer’s declined jobs be saved?

Estimating software should be tied into other parts of your process, whether that’s through integrations or because it’s built into your shop management system. If estimating software were to be standalone in your shop, the inefficiencies and bottlenecks will begin to add up, taking a toll on your bottom line.

“We send every DVI, estimate, and invoice via text or email. It doesn’t take us twenty minutes to write a quote anymore, so we have no problem writing up a quote anytime there’s an opportunity to do so. We don’t put it off.”

- Austin Blanton, Owner of
Import Auto, Inc.

Payment and Invoicing Programs

Payment and invoicing software is used by businesses to make collecting and processing payments easier, to protect themselves from chargebacks, and to provide customers with reasonable payment options.

Businesses have become more and more accommodating and adaptable when it comes to offering different payment options. In fact, if your auto shop offers a variety of quick and easy payment options, customers are more likely to return to your shop for future repair work.

By leveraging the right payment and invoicing solutions, you can streamline the process of getting paid, which in turn helps your shop reach your financial goals.

How do I know which payment software is right for me? Ask yourself:
  • Is the payment process as efficient as possible?
  • Are we able to accommodate customers who want to pay from their phone?  
  • Does the solution help me provide my customers more payment options?
  • Does it protect me from chargebacks?
  • Will I have to sign a contract?

While it may seem like a small part of the overall repair process, your payment and invoicing system greatly impacts your shop day-to-day operations. When you can accommodate your customers’ preferred methods of payment, automatically send an invoice and a receipt, and save the payment information to your shop’s accounting system, everyone wins. With an integrated program or a built-in accounting program you have the ability to do that.:

“One of the most helpful changes I made is switching to the text-to-pay system, Tekmerchant. We don't even have to take the customers’ cards anymore. We can collect touchless payment over the phone or via text. Just last week, I was able to pull over to the side of the road, pull up Tekmerchant on my phone, and take payment because it's all web-based. The credit card terminal turned on at the front desk and took the payment.”

- Henderson Johnson, Owner of
Toyo Automotive

Marketing Software

Marketing software helps businesses market their services, boost sales, and expand their customer base.

Here are some useful marketing functions that marketing software can let you do:

  • Send automated mailers, postcards, emails, and text marketing campaigns
  • Run promotional campaigns
  • Maintain your social media accounts
  • Monitor customer engagement,
  • Use real-time reports to gauge the success of your marketing efforts
How do I know which marketing software is right for me? Ask yourself:
  • Which marketing channels are the most important to our audience?
  • Does the marketing software in question target those channels?
  • Will I be able to generate marketing reports?

By choosing a system that either integrates with a marketing solution or has one built-in, you are able to not only keep track of your customers’ standard information and vehicle information, but also keep track of information that is crucial for staying on top of your shop’s marketing systems.

For example, you can see how each customer found out about your shop: was it through word-of-mouth or was it from reading a review a friend posted on Facebook? It’s the little things like that that will make a huge difference as you grow your customer base.

“As for marketing, we pull a lot of the data right out of Tekmetric. We've got some really good referral and outreach programs. We realized early on that cold-call customers, people who were calling for price check-ins, were not our best clients; they're not our highest ARO. When we increased our snowball of referrals, it attracted the kind of clients we do want—the clients who come in here with confidence in advance and trust us to create an honest repair order. If a customer is set-up as a marketable customer, we're pulling their information from Tekmetric and feeding that right into Facebook and Google. Our customers are able to match us with other similar customers.”

- Andrew Minkler, Owner of
Bavarian Motor Repairs

CRM Software

Customer Relationship Management (CRM) software and marketing software are closely related, and there can often be a bit of overlap. The simplest way to differentiate marketing from customer relationship management is that marketing gets more customers to come to your shop while CRMs help you build a reputation with prospective customers and maintain the relationship you have with your current customers. CRM software is designed to track marketing, sales, and customer service to provide shop’s with a cohesive database of customer interactions.

CRM tools usually encompass marketing, sales, and customer service all in a single platform. Your shop can use a CRM system to gain a complete picture of customer relationships while simultaneously tracking customer interactions and sales, and building unique customer experiences.

How do I know which CRM software is right for me? Ask yourself:
  • Will the system in question help me manage the reputation of my shop?
  • How easily can I track customer success?
  • How does the CRM system complement my marketing solutions?
  • Does the CRM offer reporting tools that show me key performance indicators that relate to customer satisfaction such as referral rates and reviews?

It’s worth having a CRM that compliments your marketing programs, especially if you want to do more sophisticated marketing and online reputation management. In order to take your customers’ experience at your shop to the next level, invest in a CRM tool that integrates with or is built into your shop management system.

Accounting Software

Accounting software helps businesses manage expenses and payroll, reconcile their payments, and keep track of all finances, drastically improving the time it takes for shop owners and bookkeepers to stay on top of the shop’s cash flow.

Many high-performance auto repair shops have both accounting software and reporting software. Accounting software helps take care of books while reporting software helps shop owners make business decisions. And when it comes to reconciliation, reporting software and accounting software compliment one another, because if you notice something is off in your accounting software, you can go into your reporting software and quickly get to the root of any anomalies or missing financial data.

How do I know which accounting software is right for me? Ask yourself:
  • Have we outgrown our current accounting software?
  • Will the accounting software in question provide an accurate understanding of all expenses in my shop?
  • Will investing in an advanced accounting software minimize confusion and maximize confidence that all expenses are accounted for?

Having a standalone accounting software is optimal for all auto repair shop’s because it separates accounting from reporting. It’s wise to have your reporting built into your shop management system and accounting on a separate piece of software so that you can cross reference your numbers to ensure accuracy.

Reporting Software

Reporting software is where your shop’s successes come together. It’s where you can visualize the growth of your shop through real-time data. By investing in reporting software, you will get to know your business on a deeper level so that you can make game-changing business decisions with confidence.

Most of the automotive computer programs we touched on above can be tracked through your shop’s reporting software, especially if you go with a shop management system that integrates with these programs or has some of these functions built into the system.

In the more advanced reporting software, you can see:

  • Financial reports such as End-of-Day Reports, Accounts Receivable, and Accounts Payable
  • Employee reports such as Service Writer Performance, Technician Reports, and Commission Tracking
  • Customer reports such asDeclined Jobs, Customer Leads, and Marketing Source Reports
  • Parts Reports such as Parts Purchased and Parts Usage
How do I know which reporting software is right for me? Ask yourself:
  • Is the data real-time and accurate?
  • Are the reports clear and easy to understand?
  • How does the reporting software pull data from other programs, processes, and business functions?
  • Can I strategically track short and long-term metrics to improve business performance?
  • Will it help us leverage our shop’s data to ensure we are making the highest profit possible?
  • Can I see End-of-Day sales, End-of-Month sales, Gross Profit Percentage, ARO, Car Count, and Gross Profit Dollars?

By investing in a system that logs shop performance data for you, you can save time and make better decisions for your business. To take it a step further, if you invest in a software that stores real-time data and automatically crunches the numbers for you, you have the ability to discover correlations between your shop’s metrics and identify any potential gap with no time lost.

Run a More Connected Shop With a Shop Management System

Shop management systems are automotive computer programs that help you manage and track multiple processes and business functions of your shop. Almost all shop management systems touch estimates, work management, and invoicing, but each system differs in terms of whether they are on-premise or cloud-hosted, and how they incorporate or tie into other business functions such as reporting, customer service, and marketing.

Shop owners, service writers, parts managers, and technicians can use a shop management system to manage day-to-day business operations. Not only that, but shop management software can also expedite service delivery when it comes to inspections, customer authorizations, and repair orders.

“A big part of supporting my team is having a shop management system that supports us.”
- Bryan Jewett, Owner of Casey’s Automotive

Over time, shop management systems have become more comprehensive, developing more and more features.

For instance, a lot of modern shop management systems have inventory systems and DVIs built-in, making them incredibly convenient for shops who want to flow from one process to the next without leaving their trusted interface.

When shopping for a shop management system, you’ll want to think about what they do best, what they have built-in, and how they integrate with other solutions.

How To Choose the Right Shop Management System

Of course, as a shop owner, you know what’s best for your shop. But it’s always good to be prepared for future goals and reaching those milestones you’ve always envisioned for your shop.

Now that you know the different types of automotive computer programs, you’ll want to ask yourself some bigger-scope questions:

How should programs I use at my shop work together and compliment one another?

Is there one solution that does it all, or should I use a bunch of separate solutions?

Is there one solution that does almost everything, and integrates with the other solutions I want to use so that I can truly customize my business and optimize business performance?

It’s highly likely your shop currently has several different programs in place that address different components of your shop.

But there’s a reason you’re reading this blog. Chances are, you aren’t happy with the current mix of automotive computer programs you have, or maybe you’re wanting to simplify most of your stand alone programs to be built-in or integrated with one shop management system.

Finding the right mix of programs starts with a shop management system that allows room for integrations.

When you're researching shop management systems, you'll want to find a system that gives you flexibility in what you can and can’t do down the road. There’s a spectrum to shop management systems.

Some systems hone in on the idea of “all-in-one,” but they don’t allow room for integrations because they assume what your shop needs. The other side of the spectrum are the systems that integrate and partner with industry-leading programs so you can find what your shop needs.

Now, think of those “all-in-one” shop management systems. You can choose to go with that one, but eventually one or some of its features won’t meet your standards. And because they are a one-stop-shop, you don’t have the benefit to add on an integration.

If you were to meet those needs by investing in additional automotive computer programs, you’re going to run into inefficiencies due to the program’s inability to “talk to” your all-in-one system.

Tekmetric offers shop owners the best of both worlds. We offer comprehensive solutions for workflow, efficiency, and reporting, but we also work with some of the industries leading programs to create clean integrations that streamline each and every aspect of your business.

How Tekmetric Helps You Innovate

Our goal is to minimize errors, maximize efficiencies, centralize communication, and improve your shop’s business performance. Tekmetric makes that possible by letting all features within the system talk to one another.

Once a customer walks into your shop (or calls), you can use Tekmetric to:  

Provide customers a high-quality customer experience

Your team has the ability to add in unique customer profiles that can include the customer’s preferences. You can add all of your shop’s customers into Tekmetric. From there, each customers’ history, declined work, and vehicle information will be saved to their profile.

Manage overall workflow

Tekmetric’s Job Board and Tech Board makes it easy to stay on top of ROs, your team’s bandwidth, and your shop’s overall efficiency. The Job Board will give service writers real-time updates of job’s status so they can easily update customers each step of the way. With the Tech Board, technicians can quickly update service writer’s without interruption, directly from their workstation.

Assemble ROs in minutes

Tekmetric makes it easy to create, build, edit, and assign ROs within minutes. When a service writer goes into Tekmetric to build an RO, they can enter the customer’s information, and if that customer has been in the shop previously, Tekmetric will auto populate all of the customer’s information, previous work, and vehicle information. If it’s a new customer, they can quickly select “Add New Customer” and enter in their details. Once ROs are created, it’ll become a “card” on the Job Board. Having the ability to glance at a screen and see real-time progress means your service writers can consistently and confidently update customers with accurate information with no time wasted.  

Streamline inspections with built-in DVIs

Transparency is incredibly important to us, and we know it’s important to you, too. Just like transparency helps us build trust with our customers, it does the same for shop owners and their teams. Tekmetric has a built-in DVI feature that helps shop’s take care of shop management and inspections all in one system. With the DVI feature, technicians and service writers can create custom inspections, configure vehicle findings, and upload photos. From there, the service writer can share the inspection findings with customers by text or email, so they can walk customers through findings, build trust, and close more work.

Create custom canned jobs

Think to yourself how many repeat ROs your team does each week. Chances are you can think of at least three jobs that are created over and over. Rather than having to draft a new RO each time, your shop can create and manage custom canned jobs all in one location. Your team can also search canned jobs by the title of the job as well as create custom canned vendor sublets.

Tek-Tip: Take advantage of Tekmetric and BG Products, Inc. partnership by using BG Canned Jobs.

Each time your shop creates a canned job, you’ll have the option to use high-quality maintenance products for fuel systems, engines, transmissions, brakes, power steering, cooling, battery, and climate control systems.

Watch our videos on Creating Canned Jobs and Canned Job Management

See your parts all in one place

You don’t have to worry about buying a separate inventory automotive computer program with Tekmetric, because your shop will have a built-in inventory table that will cover all of your parts’ bases: parts ordered, parts in stock, parts above stock, and parts below stock. Having a long list of parts can get confusing without the right system; so Tekmetric cuts down the time by giving you the option to filter parts by type, by preferred vendor, and letting you search for parts by brand, part name, or part number.

Gather insights at a glance

The ultimate advantage to using a shop management system like Tekmetric is that you'll be able to manage your team and your customer experience all while tracking and analyzing reports in real time.

Everything that happens in Tekmetric is automatically tracked to generate reports. By quickly glancing and gathering insights about your shop performance from anywhere, you can spend time outside of the shop without worrying about what’s going on in the shop. You can monitor your shop’s GP Percentage, GP Dollars, ARO, Car Count, Close Ratio, and more. Gain a crystal clear picture in one glance with Tekmetric’s Real-Time Reporting.

At Tekmetric, we make the complexities of shop management and business growth easy to navigate so that shop owners can spend more time innovating. We think about how repair orders and DVIs tie into the overall workflow and efficiency of your shop, and how your shop’s data and reports tie into the overall success and profitability of your business.

Tekmetric is cloud-based, so you can focus on your shop while you’re out of the shop. We want the shop owners that choose Tekmetric as their shop management system to let their imagination run wild, which is why we’ve formed a wide array of reliable and credible partnerships with other leaders in the auto repair industry.

How Tekmetric Works With Other Industry-Leading Solutions

Tekmetric provides shop owners with integration options and a clean user experience so that they can explore more opportunities. We partner with other leaders in our industry because we understand that shop owners already know and love some specific programs, and that having options is crucial to the innovation process.

We also want things to be simple and easy, which is why we work with industry-leading program providers to create clean integrations within Tekmetric.

  • We partner with Mechanic Advisor to bring your customers’ real-time scheduling
  • We partner with Shop Owner Coach to bring your shop personalized coaching and training.
  • We partner with Advance Auto Parts to be their customers’ go-to shop management solution
  • We partner with BG Products, Inc. to provide shop’s with high-quality parts for each canned job
  • We partner with MyShopManager to ensure your shop’s marketing communication leads to higher customer engagement

And the list goes on.

Because we simplify the connection between multiple different systems, you have the ability to fine-tune what works best for your shop. And not only do we want our system to be simple, but we also enjoy and embrace the possibilities that arise when we work with other people. We simplify your shop management while providing you with more options to take your shop further than ever before.  

FAQ

similar articles

Mechanic interviews are challenging for both the employer and candidate because the right candidate has to be a fit in personality and technical ability. Plus, the numerous certification types, manufacturer nuances, and shop needs make it even more challenging.

This guide can be used to help repair shops/dealerships ask the right questions and also help technicians be prepared for questions they will likely encounter. Below you will find the most common car mechanic interview questions broken down by mechanic and service advisor level plus tips to ace your next interview.

Top mechanic job interview questions

While every auto repair shop differs in how they run their job interview process, these are some of the most common questions you can expect. Ranging from technical questions to customer service, be prepared to answer these common questions before your next interview.

An image highlighting the top job interview questions for mechanics.

General interview questions for car mechanics

These common questions cover basic automotive repair experience and relevant work history.

  • Tell me about yourself and your experience as an automotive technician.
  • Why do you want to work for our company/shop?
  • How do you stay up to date with new automotive technologies and repair techniques?
  • What certifications do you currently hold (ASE, manufacturer-specific, etc.)?
  • Are you comfortable working weekends, evenings, or overtime if needed?

Technical interview questions for mechanics

These technical interview questions cover more specific hand-on experience and tools/equipment.

  • Which repairs are you best at?
  • How much would you estimate your tool inventory to be worth?
  • What steps do you take when diagnosing a check engine light?
  • What tools and diagnostic equipment are you most familiar with?
  • Have you worked with hybrid or electric vehicles?
  • Do you believe in factory recommended vehicle maintenance intervals?
  • How comfortable are you with OEM scan/diagnostic tools?

Experience & situational questions for mechanics

These questions help employers understand how you would handle various shop situations and also helps them understand your communication skills.

  • Can you describe a time when you had to work under a tight deadline?
  • How do you deal with angry customers?
  • How do you prioritize tasks when you have multiple vehicles to work on?
  • What would you do if you made a mistake on a repair? How do you handle accountability?
  • What do you do if you encounter a vehicle with an issue you've never seen before?

Additional questions to expect

  • Are you comfortable serving those in need once a month?
  • Are you comfortable doing a DVI on the majority of vehicles you touch?
  • How do you handle a high-pressure environment when the shop is busy?
  • How do you handle a situation where you're unsure about how to fix a problem?
  • Tell me about a time you went above and beyond for a customer?

Top interview questions for service advisors

While the interview questions for service advisors will be similar to mechanics, there will be small differences. Typically, service advisors will be more customer facing and shops will tailor their questions to focus more on customer service and communication style.

General interview questions for service advisors

  • Are you comfortable selling repair services?
  • Are you comfortable working on a commission based salary structure?
  • Who do you believe has the best after market products?
  • Which shop management software is your favorite?
  • How do you deal with a customer saying that you are more expensive than their last shop?
  • How do you win back angry customers?
  • How do you handle over the phone quotes?

Technical interview questions for service advisors

  • What are your greatest strengths as a service advisor?
  • Who do you trust for moving electrical parts?
  • How do you handle working in a fast-paced environment?
  • Are you comfortable meeting sales goals and upselling services?
  • How do you stay up to date with new automotive technology and service trends?
  • How do you handle stress during busy hours?

Experience & situational questions for service advisors

  • How do you explain complex vehicle repairs to a customer who doesn’t understand cars?
  • What steps do you take to build trust with customers?
  • Have you ever had to deal with a miscommunication between a technician and a customer? How did you resolve it?
  • Can you describe a time when you turned a dissatisfied customer into a repeat customer?
  • How do you handle multiple customers needing assistance at the same time?

Additional questions to expect

  • How do you explain the importance of routine maintenance to a customer?
  • What experience do you have with automotive service software or point-of-sale systems?
  • How do you prioritize repair orders and schedule work efficiently?
  • How do you explain repair estimates to customers?
  • How would you respond to 1-star reviews?

Job interview tips for mechanics

  • Research: Not all shops are created equal so make sure to research before applying to make sure they are a good fit. You can also look at online reviews to see what their customers are saying.
  • Preparation: Use the commonly used questions above to help you prepare for the interview. Practice how you would answer each question and ways you can present yourself well.
  • Attire: You have 7 seconds to make your first impression and attire is a big part of that. Dress to showcase your professionalism and experience.
  • Highlight your experience/certifications: Showcasing your certifications and experience can go a long way to in making sure you land the job.
  • Ask thoughtful questions: Some interviewers will allow you to ask questions during the conversation. Make sure you have a few questions to ask that help you learn more about the shop.
  • Follow up: if you haven’t heard back from the shop and you are still interested, give them a call and remind them of your interest in the position.

Final thoughts

Interviews are challenging in any industry but mechanic interviews can be even more challenging with the shortage of talent available. This guide will help you either prepare for your next interview or provide you with common questions to ask your next hire. Lastly, always hire for culture fit and talent second. Culture problems are a lot harder to correct than technical car knowledge.

Top Interview Questions for Automotive Mechanics

March 25, 2025

Read time: 3 min

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If you're running an auto repair shop, investing in a car lift is essential. A high-quality vehicle lift makes it easier to work on cars, increases efficiency, and ensures safety. But how much does it actually cost to install a car lift? That depends on the type of lift, installation costs, and other factors such as weight capacity and safety features. Let’s break it all down so you can pick the best automotive lift for your needs.

Do you need a car lift?

Car lifts are essential in auto repair shops because they provide mechanics with better access to a vehicle’s undercarriage, making inspections, repairs, and maintenance tasks safer, more efficient, and more comfortable. Unlike floor jacks, lifts offer a stable and elevated workspace, reducing the risk of injuries and improving workflow.

With a car lift, technicians can quickly perform tasks such as oil changes, brake repairs, exhaust system work, and suspension adjustments without having to crawl under the vehicle. This efficiency leads to faster turnaround times and higher shop productivity.

Additionally, lifts help maximize shop space by allowing vertical storage for vehicles, which is especially useful in high-volume repair shops. Overall, car hoists are a fundamental investment for any auto repair shop looking to enhance efficiency, safety, and the quality of service provided to customers.

Types of car lifts and their costs

Each type of lift has its pros and cons. Some lifts are better for oil change shops and some are better for tire or repair shops. In general, car lifts can cost between $1,000 and $20,000 depending on brand, lift capacity, lift height, and features. Here’s a comprehensive look at the most common lift options for your shop.

An image comparing the cost of car lift types.

Two-Post car lifts

A two-post car lift is one of the most popular choices for auto repair shops. They are popular because they take up less space and can be affordable depending on features. Make sure to plan out your shop layout as these lifts are permanent and cannot be easily moved. These hoists come in asymmetric and symmetric configurations, allowing flexibility based on vehicle type.

  • Price: $3,000 - $10,000
  • Best For: General repair shops working on SUVs and smaller cars.
  • Lift capacity: 5,000 - 10,000 lbs.
  • Popular brands: BendPak, Rotary, Tuxedo.
  • Advantages: High lifting capacity while saving space for smaller shops.

Four-Post lifts

A four-post lift provides greater stability and weight capacity, making it ideal for heavier vehicles. If your shop works on a lot of trucks or heavy-duty vehicles, the four-post lift might be the best lift for you. Tire and brake shops should avoid these lifts as the tires sit on the lift making it difficult to work on these areas.

  • Price: $5,000 - $25,000
  • Best For: Dealerships and professional shops.
  • Lift capacity: 7,000 - 14,000 lbs.
  • Popular brands: BendPak, Titan, Tuxedo, Rotary.
  • Advantages: Heavier lifting capacity for larger vehicles.

Scissor lifts

If saving space is your top priority, the scissor lift may be your best option. They are almost invisible when not in use and lie flat on the ground to optimize garage space. Double check the lift capacity and height to make sure it can accommodate the types of vehicles you work on.

  • Price: $1,500 - $10,000
  • Best For: Quick repair shops where space is limited.
  • Lift capacity: 5,000 - 15,000 lbs.
  • Brands: QuickJack, BendPak, MaxJax
  • Advantages: Compact and cheaper.

In-Ground lifts

In-ground car lifts are a great choice for shops that work on heavier vehicles and want to save space. These lifts are the perfect balance of the space saving capabilities of a scissor lift while also providing optimal strength for large vehicles.

  • Price: $10,000 - $25,000
  • Best For: Repair shops and dealerships.
  • Lift capacity: 5,000 - 20,000 lbs.
  • Brands: BendPak, Rotary, Atlas
  • Advantages: Compact while also offering enough muscle.

Portable car lifts

If your shop layout frequently changes or you are a mobile mechanic, a portable lift may be the best option. These lifts can be easily moved around a garage or taken to a job site and are often the cheapest option. However, they can be less reliable and don’t provide the same level of strength as a stationary lift.

  • Price: $500 - $5,000
  • Best For: Home garages, mobile mechanics, DIY enthusiasts.
  • Lift capacity: 5,000 - 10,000 lbs.
  • Brands: QuickJack, MaxJax
  • Advantages: Affordable, compact, mobile.

Installation prices for car lifts

Installing a vehicle lift is not just about purchasing the unit. You also need to consider the installation costs, which can vary depending on the type of lift and garage setup. Here are the main factors affecting installation costs:

1. Concrete requirements

Most lifts, especially two-post car lifts and four-post lifts, require a thick concrete base. If your floor isn’t thick enough, you may need reinforcement, which adds to the cost.

2. Electrical setup

Lifts need power, and if your garage isn’t wired for it, you’ll need an electrician.

3. Air compressors & accessories

Some lifts require compressors and additional balancer tools for operation.

4. Professional installation

Hiring a pro ensures the lift is ALI-certified and meets safety regulations.

Choosing the right car lift for your auto repair shop

Each type of lift comes with its own advantages, making it important to choose the right one based on your needs. Here are some things to consider when making your decision:

  • How big is your shop?
  • Which repair services do you offer?
  • What is your budget?
  • Does the lift offer a warranty?
  • Will you garage layout change over time?
  • How important is a car lift warranty to you?
  • How heavy will the vehicles you work on be?
  • What is the average review rating of the lift?
  • How easy or hard is the lift to install?
  • How much will the maintenance cost?

Final thoughts

Installing a vehicle lift in your auto repair shop is a smart investment. Whether you choose a two-post car lift, scissor lifts, or portable lift, knowing the lift cost and installation costs upfront can help you budget wisely. Whatever you choose, ensure it’s ALI-certified for safety and performance. Lastly, don’t forget about regular maintenance and safety inspections to ensure your lift continues to run for many years.

How Much Does a Car Lift Cost + Installation Prices

March 21, 2025

Read time: 3 min

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Ever wonder how you could make your auto repair shop website rank in Google for “Mechanic near me” or “Best auto repair shop”? Look no further, this guide will walk you through everything you need to know about search engine optimization for automotive repair shops.

Search engines play a large role in today’s buyer journey and the auto repair shop industry is no different. Shop owners are recognizing this and starting to emphasize SEO (search engine optimization) as part of their overall digital marketing strategy.

Auto Repair SEO 101

SEO for automotive repair shops is a marketing tactic designed to influence how your website ranks in Google and other search engines. When done correctly, SEO efforts can create more website traffic and ultimately, generate more customers for your auto repair shop.

However, search traffic is becoming more competitive and other shops are likely aiming for the same keywords as you are. Utilize this guide to see how you can improve your website traffic and search engine rankings for your auto shop.

Tek-Tip: Curious how you rank for important keywords? Simply open an incognito tab and search for keywords you want to rank for. Incognito tabs remove location and search history bias from your search.

Image showing 5 steps to better SEO for auto repair shops.

Why is SEO important for Auto Repair Shops?

More traffic equals more customers

Search traffic is high-intent traffic which means that people who are searching for “mechanic near me” and similar queries are indicating that they are ready to make a decision. Social media and other traffic forms may bring in traffic but rarely are they ready to make a decision that day. Capturing more search traffic almost always leads to more conversions. Think about it, when you start looking for a service where do you start your search?

Brand awareness

Even if the customer is not ready to make a decision that day, being visible for relevant keywords is important (and free) brand awareness. Ranking well will help your shop stay top of mind for future automotive repair needs and build your online presence. Just like we remember a billboard or business logo weeks later, being visible in search engine results leads to better brand awareness and online visibility.

Cost effective

Unlike paid advertising, SEO efforts are free if you do them in-house. All you need to get started is this guide + a few YouTube videos and you can make a big difference in your website traffic and online conversions.

Local search

Search engines can use mobile device locations to help match customers with a shop that is nearby. Part of this guide will walk you through how you can indicate to Google where your auto repair shop is located and capitalize on local search traffic.

5 Steps to Improve your Rankings and Website Traffic

1. Quality content

Helpful content: Google loves fresh content and companies who regularly publish helpful content. Strategize what type of content will resonate with your audience and don’t be afraid to test new ideas. Consider removing or updating out-of-date content that is no longer relevant for your audience.

Content calendar: Creating a content calendar for your shop can help you strategize which topics you want to cover each month and who will be responsible for the project timeline.

2. On-page SEO

URLs: Did you know that Google uses the words in your url to help understand what your content is about? Avoid generic URLs like www.Yourshopname.com/blog/23trk and start using keyword-rich URLs like www.Yourshopname.com/blog/houston-tire-store. A simple optimization that can lead to better rankings.

Keyword research: Organic search is no longer about stuffing your content with every keyword you can find but keywords still play a part in how Google ranks content. Keywords are the terms searchers type into Google like “Tire shop near me” or “Brake service shop in Houston”. Other common auto repair keywords include “auto repair shop near me”, “best mechanic in (insert city)”, or "(insert service type) near me”.

You can use a free tool like Google Search Console (more info on tools later on) to explore which keywords you are ranking for and strategize how you can include those terms in your content/website. You will also want to research keywords that you do not currently rank for but want to in the future. Don’t forget to look at competitors and see what they are ranking for to help you locate your target keywords and form your overall strategy.

Internal linking: If you think of the internet as a spider web, each piece of content has internal and external links that help connect related content. These internal links help search engines crawl your website and find all the other content your website has to offer. Aim for at least one internal link in each article you write.

Meta Descriptions: As the name suggests, meta descriptions inform readers on what they can expect your content to cover. This is a great place to highlight keywords you think searchers might use to find your content.

Avoid click-bait strategies but try to make your meta description attractive and keyword dense. This will lead to better click-through-rates and better rankings. Aim to use 150 characters or less in your meta description so Google doesn’t cut it off.

Meta Titles: Think of a meta title as the headline or title tag for your content. This is a great place to showcase what your content offers and what it covers. You also want to feature your top priority keyword in the title to make sure Google (and users) know that it matches what they are searching for.

A picture showing how title and meta description tags appear in Google search.

3. Technical SEO

Tek-Tip: Warning: this section is more technical and may require the assistance of a website professional. We recommend Shopgenie to help with all of your website/SEO needs.

Page speed: Search engines have started to prioritize websites that provide a better user experience and part of that is having fast page speed. You can test your website speed using this free tool. Some quick ways to improve your page speed would be to minimize image file sizes and reduce the number of third-party scripts you have on your website. You may need to contact a website developer if you want to make bigger adjustments to your website.

Link building: Search engines use backlinks as a way to identify which websites are trustworthy and authoritative. For example, if your website has a link from Forbes pointing to your blog article, it indicates that your blog has value. The more links you can gather (especially from high-quality websites) the more reasons search engines have to believe your website has value.

SEO and PR agencies can help you build your link profile. You can also contact other websites directly and do manual outreach. The best practice is to create content that people want to link to and the links will accumulate naturally. Content that typically performs well for link-building in the automotive industry includes how-to videos, guides, and tutorials.

Mobile friendly/UX: Have you ever been frustrated by a website on your phone that you can’t use because the buttons are too close together or it loads slowly? With the majority of your target audience using their phones to search for services, your SEO strategy needs to include a user and mobile-friendly website design.

Sitemaps: A sitemap is a file that you can add to your website to help guide search engine crawlers to your content. Think of it as a crawler roadmap for your website. This file can be useful if you don’t want certain parts of your website crawled or if you recently added new content and want it to be crawled quickly.

4. Local SEO

Google My Business: Google My Business (GMB) is a free Google business profile that showcases your company, services, contact info, logo, and more. An easy way to improve your local SEO is to keep this platform up-to-date with your contact information, website, and hours of operation. If a potential customer searches “auto repair shop near me” your GMB listing indicates to Google if you service that area and helps you rank for their search.

Bonus tip: Make it easy for customers to leave reviews on your GMB profile as extra proof that you run a quality automotive repair shop. Some auto shops add a QR code on the front desk or on receipts directing customers on how to leave reviews. Make sure to respond to negative and positive reviews with professionalism. First impressions matter; potential clients often research reviews before selecting a shop.

Directories: Directories are popular aggregation review platforms like Yelp, Consumer Reports, BBB, and Yellow Pages. Claiming your business profiles and updating them with your relevant information can help some potential clients find your auto repair business. Make sure your phone number, address and website are all up to date within each directory.

Location pages: Adding your address and directions to your website can help search engines understand where you are located and aid in pairing you with appropriate local queries. Another tactic is to make sure your website content mentions your city to further boost this effort.

5. SEO tools

Paid tools: There is no shortage of SEO software/tools to help you upgrade your auto repair SEO strategy. These tools typically have a free version but they are limited in functionality and you will need to upgrade if you have larger websites. Some of the top options include Ahrefs, Semrush, and seoClarity.

Free tools: If you have a smaller website you may be able to get by with these free tools. Some of the top free SEO tools include Google Search Console, PageSpeed Insights, and free versions of Ahrefs and Semrush.

Tracking/monitoring: After making updates to your website and overall SEO strategy it is important to track your progress and KPIs like clicks, traffic, impressions, CTR and others that may be relevant to your auto repair business. You can build free tracking dashboards in Google Analytics or Google Looker Studio.

Bonus tip: Google and other search engines regularly update their algorithms so keep an eye out for volatility during these updates.

How long does it take for search engine optimization to work?

While some SEO tactics will start working immediately, larger and more consistent progress will be seen within 3-6 months if implemented correctly. Typically, this progress is seen as part of a “snowball” effect where multiple small optimizations will snowball into larger results over time.

Ranking on the first page of Google can take time but it often depends on how many competitors are in your area. All worthwhile marketing strategies take time and SEO is no different.

Final thoughts

Search engine optimization is an important tactic to drive more traffic and customers for your auto repair business. Keep in mind that SEO is one of many marketing tactics and should be part of a larger marketing strategy. To be successful in automotive shop marketing you will also need to explore other channels like social media, email, paid advertising, and traditional marketing.

Auto Repair SEO: The Complete Guide for 2025

March 18, 2025

Read time: 3 min

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