Shop owner Judi Haglin runs Haglin Automotive by strategically monitoring her shop’s automotive metrics.
I have an Elementary Education degree from the University of Colorado Boulder (CU), and my husband, Dana, has a Saxophone Performance degree. I know, random combination, right? Well, once my husband and I graduated and we got married, I worked at a kitchen in a retirement home. After that, I got a job for a few years managing a McDonald’s.
Both of those jobs really taught me about policies and procedures, but they also helped me a ton when it comes to numbers. They helped me gain the ability to put all of that together and learn how to run my own business.
I operate Haglin Automotive by the numbers. Knowing how the business is doing on a daily basis is great. And it’s amazing when you share the things that you gain. I share my knowledge of numbers with other shops through 20 Groups so they can run their business by the numbers, too. I believe that when you get to a point and you're successful at one thing, whatever that one thing is that you do really well, share it. Share it with the world.
8 Metrics and Reports That Judi Haglin Uses To Run Her Shop
I could go on and on about how metrics and reports have helped me run our business. I could also go on and on about which specific reports have helped us get to where we are. But there are a select few that I will make a point to check weekly, if not daily.
1. Effective Labor Rate from Tekmetric’s End of Day Report
2. Labor Hour Inventory
3. Gross Profit from Tekmetric’s Profit Details Report
4. Realtime Service Writer Report
5. Customer Lead Source
6. Lifetime Visits from Tekmetric’s Customer List Report
7. One Time Visit Ratio
And finally…
8. The “Closing The Back Door” Report
We have a policy in our shop called “Closing The Back Door.”
Here’s how it works: if you have 500 new customers that have come into your shop and you’ve serviced 1,000 repeat customers, in reality you should have serviced a total of 1,500 customers for that year.
But a lot of the time it’s not 1,500 because a lot of your previous customers didn’t come back.
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