Maximizing Auto Repair Shop Customer Service: A Guide to Selling Maintenance Work
Training service advisors how to properly sell maintenance work can create more loyal customers.
Drivers typically come in with an expectation of what's wrong with their car, which can make it tricky to sell maintenance work. Drivers might think you're trying to squeeze more money out of them, or may simply have a set budget in their mind and don’t plan on spending extra.
In reality, you're simply trying to go above and beyond and provide them the best service possible. So how do you show that, and which tools will help you transform the way you sell maintenance?
Here’s how to build customer trust while staying true to your auto repair shop’s mission of providing optimal maintenance recommendations.
Why Selling Maintenance Work Can Be a Challenge for Auto Repair Shop Customer Service
According to a survey conducted by AAA, 76% of U.S. drivers said that recommending unnecessary services was the top reason they do not trust auto repair shops. The survey also points out that ⅔ of U.S. drivers have managed to find an auto repair shop that they trust. Whether it’s an independent auto repair shop, or a chain repair shop, trust needs to be at the forefront of the customer experience.
Service advisors may be hesitant to sell maintenance work and only focus on the problem at hand because they don’t want to come off as pushy. But not recommending maintenance work can be a disservice to customers who deserve to know about any and all issues with their vehicle, not just the ones they’ve noticed themselves.
Add a Maintenance-Focused Inspection and Sales Process to Your Auto Repair Shop Customer Service Routine
When it comes to selling routine vehicle maintenance work, it’s important to remember that routine check ups will make a big difference on customer’s cars. Similar to the human body, cars are complex systems. Just like the body has a heart, nervous system, and organs, cars have the engine, the vehicle bus, and the control unit. If one problem is ignored, that could lead to more issues, possibly more serious than the last. For example, if a driver puts off replacing their brakes, it could damage the car’s rotors, which in turn, could lead to loss of braking power. This gets us back to one of the most important benefits of selling maintenance work: it helps your customers stay safe and get as many miles out of their car as possible.
Benefits to Selling Maintenance Work
Regular maintenance makes your customers’ lives easier. It prevents your customers from ending up on the side of the road and prolongs their vehicles’ lifespans.
Customers save money. Maintenance work can prevent car issues from getting out-of-hand, which may lead to spending more on larger repairs in the future. And who doesn’t want to address maintenance work before it becomes a much larger expense?
Providing maintenance inspections helps shops sell more work, which usually means higher ROs and a more profitable repair shop. Also, because maintenance work helps your customers’ vehicles last longer, they’re less likely to buy a new car, which they’ll probably get repaired at the dealership during the first few years.
Maintenance inspections help you queue up more work for the future. Even if they decline the maintenance work, you now have a relationship. You can track those declined jobs, and the service advisor and technician can save time figuring out what all might be wrong with the vehicle and resell that work.
Customers trust you more. When you provide reliable insights into your customer’s vehicles, your like their go-to car whisperer—a trustworthy person who reminds them to check stuff out on their vehicle before anything bad happens
Maintenance by Mileage
Shop owners, we recommend training your service advisors to check customer mileage at each visit and tracking it in your shop's auto repair shop customer service notes. By keeping track of customer mileage on each vehicle, you’ll be able to recommend maintenance work based on how many miles it has been since their last visit.
Mileage
Recommended Car Maintenance
Every 3,000 - 7,000 Miles
Replace oil and oil filters, inspect various fluid levels and wipers, check tires and lights
Every 15,000 miles
Replace air filter
Every 20,000 miles
Inspect battery and coolant levels
Every 30,000 miless
Replace power steering fluid, inspect coolant levels, brake pads, and suspension components, check radiator hoses and HVAC system
Every 35,000 miless
Inspect and replace the battery
Every 40,000 miless
Replace spark plugs and wires, inspect ignition system and suspension
Every 60,000 miless
Replace brake pads and fluid, inspect radiator hoses, timing belt, HVAC system, suspension components, and tires, check coolant levels, and power steering fluid levels
Mileage aside, a thorough digital vehicle inspection of all vehicle’s essential components should be performed regularly.
FAQ
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Whether you're just getting started in the world of auto mechanics or you're a seasoned professional looking to sharpen your skills, having the right books in your toolkit can make a world of difference.
In this guide, we’ve rounded up the best 10 books for anyone looking to master automotive repair—five books for beginners and five for professionals. Whether you're diving into DIY oil changes, understanding electrical systems, or prepping for ASE certification, these books can help you become the car mechanic others rely on.
Top 5 Mechanic Books for Beginners
1. Auto Repair For Dummies by Deanna Sclar
Deanna Sclar, a trusted name in car books, breaks down automotive repair in a clear, engaging way. Topics include basics like changing oil, identifying car parts, and performing simple diagnostics. Updated editions also include guidance on hybrid and electric vehicles.
This book is great for high school students, DIY car owners, and anyone who wants to enhance their car repair knowledge. It teaches vehicle maintenance fundamentals and gives you the confidence to handle everyday car repair tasks.
This book is available in paperback and audiobook format on Amazon and Goodreads.
2. How Cars Work by Tom Newton
“How Cars Work” is an illustrated mechanics book designed to make complex automotive technology digestible. It covers everything from internal combustion engines to carburetors using simple diagrams and descriptions.
Ideal for visual learners and those completely new to auto mechanics. This is a great first book for beginners, high school students, and anyone wanting a strong visual foundation. This book is available at Amazon, Goodreads, and Walmart.
3. Service Repair Manuals
Service repair manuals offer detailed, step-by-step instructions specific to various makes and models. Whether you're working on a Chevy or a lawn mower, there's likely a repair manual for it.
These manuals walk you through every procedure—from basic maintenance to full rebuilds—making them excellent for DIY mechanics. The manuals are great for car owners who want to perform their own maintenance and repairs, especially oil changes and part replacements.
4. Auto Repair and maintenance for Beginners by Dave Stribling
This is a more recent release that blends practical guidance with a conversational tone. It’s designed for car owners who want to understand what’s under the hood without going back to school.
It breaks down diagnostics, basic electrical systems, and essential car repair projects with clarity and confidence. DIYers, automotive technology students, and anyone just entering the field will benefit from this resource. This book is available on Amazon and Target.
5. ASE Study Material
While not a traditional repair resource, these ASE guides cover specific topics you may be interested in. In addition, these resources can also help you study for your ASE exams/certification. These study guides cover everything from refrigerant to engine diagnostics.
These resources are great for beginners looking to become ASE certified or just want to deepen their technical knowledge of car repair. You can find these ASE resources on the ASE website.
Top 5 Mechanic Books for Professionals
1. Automotive Technology: A Systems Approach by Jack Erjavec & Rob Thompson
Used in technical schools and ASE training programs, this comprehensive study guide covers every vehicle system in detail. From brakes to diagnostics and internal combustion engines, it’s a powerhouse of professional knowledge.
Excellent for instructors, professional auto mechanics, and shop technicians. It’s also used as a curriculum base in many accredited auto mechanic programs. This book can be found on Amazon and Goodreads.
2. Engine Repair (A1) – ASE Test Prep Study Guide by Delmar Cengage
If you’re serious about becoming ASE certified, this study guide is one of the best tools to prep with. It’s focused on the A1 Engine Repair certification exam and is updated with the latest questions and procedures.
It contains practice questions, answer keys, and step-by-step breakdowns of engine troubleshooting and repairs. Mechanics pursuing ASE certification and current techs looking to refresh their credentials will benefit from this book.
3. Bosch Automotive Handbook
This is not your average repair manual. The Bosch Automotive Handbook is a dense, technical reference filled with precise definitions, formulas, and design principles behind modern vehicle systems, including electrical systems and diagnostics.
A must-have for those working on diagnostics or developing automotive systems. Not ideal for beginners, but invaluable for seasoned pros. This book is available on Amazon.
4. Advanced Automotive Fault Diagnosis by Tom Denton
Tom Denton is a trusted author in the world of automotive technology. This book focuses on advanced diagnostics using real-world case studies and troubleshooting processes.
It covers OBD systems, scan tools, sensor data interpretation, and diagnostics strategies used in modern repair shops. ASE certified professionals, diagnostic techs, and repair shop leads will appreciate this book. This book is available at Walmart and Amazon.
5. Motorcycle Basics Techbook by Matthew Coombs (Haynes)
Auto mechanics often expand into motorcycles. This Haynes book explores motorcycle maintenance and repair with the same detail they bring to their car repair manuals.
Great for mechanics who want to branch into motorcycle repair or work at specialized repair shops. This book is available on Amazon and Thriftbooks.
Other Mechanic Resources
While books are still relevant, many mechanics have transitioned to other resources like YouTube videos and podcasts. Here are some of our favorites.
YouTube
YouTube is a gold mine for car repair veterans and DIYers alike. Some of our favorite channels include:
Enright Auto - for new tools and repair techniques
Reddit can be another powerful resource for new techniques plus an online community to answer questions you may have. Some of the best subreddits include:
Investing in a good book isn’t just about reading—it’s about building your skills, your confidence, and your future in the automotive industry. Whether you’re just learning how cars work or studying classical mechanics principles, there’s a resource here that can guide you. The best mechanics know that their education never stops.
In the ever-evolving automotive industry, staying ahead of the curve means constantly learning and growing. For automotive service technicians, certifications aren’t just credentials—they’re powerful tools that open doors to better job opportunities, increased pay, and credibility with customers and employers alike.
Whether you're just starting out or already working in auto repair, understanding the most common types of mechanic certification can help you create a successful, long-lasting career. This guide will break down the most recognized certifications, how to attain them, and why they matter for every auto mechanic who wants to stand out.
Types of mechanic certifications
Mechanic certifications come in many forms, each tailored to different specializations and career goals. The most common types include:
1. ASE Certifications
Issued by the National Institute for Automotive Service Excellence (ASE), these certifications are the gold standard for automotive mechanics. They cover a wide range of specialties, from engine repair to electronic systems and air conditioning.
ASE certification is considered the most prestigious and widely accepted credential in the automotive world.
More about ASE
Founded in 1972, the National Institute for Automotive Service Excellence sets the benchmark for automotive service technicians. ASE offers over 50 different certification tests in categories like:
Engine Repair
Brake Systems
Air Conditioning and Heating
Suspension and Steering
Electrical/Electronic Systems
Engine Performance
Manual and Automatic Transmission/Transaxle
Light Truck and Diesel Engines
Master technicians
There’s also a separate path for master technician status, which is achieved by passing all certifications in the required testing areas for that series. For example, technicians certified in tests A1 through A8 are Master automobile technicians.
Master technician status is not for life. You must keep each one of those certifications current to maintain master technician status. If you lose master technician status due to the lapse of one or more required certifications, it can be reinstated by taking and passing the recertification tests.
How long does it take to become ASE certified?
To become ASE certified, expect to spend anywhere from 1–3 years, depending on your work experience and whether you’re currently enrolled in training programs. Each certification test typically takes 1 to 2 hours to complete and can be scheduled at a local test center.
Being ASE certified shows you’ve mastered the skills needed for the job. It’s a badge of excellence recognized by employers, repair shops, and even customers looking for reliable service.
2. Student certifications
Geared toward high school and post-secondary students in automotive technology programs, these ASE certifications offer a head start in proving foundational knowledge.
What are student certifications?
Student certifications validate entry-level knowledge in core areas of vehicle repair and maintenance. These don’t require work experience and serve as a stepping stone to full ASE status.
Programs approved by the ASE Education Foundation often include student certification exams as part of their curriculum. These are excellent options for students at auto mechanic schools or in a community college training program.
Student certifications are valid for two years and help you build confidence before entering the workforce as an entry-level technician.
3. Manufacturer certifications
These certifications are specific to vehicle manufacturers and offered by companies like Ford, Toyota, GM, and others. Often, auto technicians working in dealerships will pursue these to show mastery of brand-specific systems.
For repair technicians who want to specialize in a particular brand, manufacturer certifications are essential.
Manufacturer training programs
Toyota T-TEN
Ford ASSET
GM ASEP
Honda PACT
BMW STEP
These accredited programs often partner with dealerships to offer real-world, hands-on experience while you earn your credential. These programs can take anywhere from 12 to 24 months and typically require completion of automotive technology coursework alongside on-the-job work experience at a brand-affiliated repair center.
Why they matter
Manufacturer-certified auto technicians often have a faster path to high-paying roles within dealership networks and brand-specific repair shops. These certifications also prepare you to service increasingly complex vehicle systems, especially as brands continue to innovate with hybrid and electric vehicles.
4. Specialty certifications
You’ll also find credentials related to diesel engines, heavy truck systems, collision repair, and even hybrid/electric vehicles.
Each of these certification types plays a unique role in an automotive technician’s career path, and in many cases, earning more than one will make you significantly more marketable in repair shops and beyond.
Depending on your interests, you may also want to pursue:
A/C Refrigerant Certification - Necessary if you want to be able to to buy refrigerant and work on air conditioning service.
Diesel Mechanics Certification – Focused on diesel engines used in commercial fleets and heavy truck applications.
Collision Repair Certification – Great for auto mechanics looking to work in body shops.
Hybrid/Electric Vehicle Certification – A growing field with high demand.
Each of these certifications typically requires completion of a specialized training course and a passing score on certification exams. These programs may be part of a broader certificate program or offered as a standalone credential.
Tek-Tip: Another way to get ahead as a young technician is to be experienced with auto repair shop software so your employer doesn't have to teach you how to use their system.
Benefits of mechanic certifications
Getting certified is one of the most direct ways to turn your hands-on experience into a long-term career asset. Mechanic certifications do more than look good on a resume—they deliver real-world advantages. Here are some of the benefits of completing automotive certifications:
Increased Pay: Certified mechanics typically earn higher wages. According to the Bureau of Labor Statistics (BLS), certified automotive mechanics can earn higher hourly rates, especially in competitive markets.
Job Security: The more certifications you have, the more valuable you are to auto repair businesses.
Professional Credibility: Certification demonstrates a commitment to quality and standards, building trust with customers and employers.
Career Advancement: Certified automotive service technicians are more likely to advance to roles such as shop foreman, master technician, or service manager.
Mobility: Certifications make it easier to move between different types of employers—whether that’s independent repair shops, starting a mobile mechanic business, dealerships, or specialty service centers.
What does the certification process look like?
Most mechanic certifications follow a similar pathway but always refer to the specific instructions for your program.
Step 1: Enroll
Start by enrolling in an automotive technology program. These are offered by community colleges, trade schools, and accredited auto mechanic schools. Many programs are supported by the ASE Education Foundation, ensuring alignment with real-world industry standards.
Look for certificate programs or associate degrees that offer hands-on training. Financial aid is often available for eligible students.
Step 2: Gain work experience
Work experience is critical for most certifications. For ASE certification, for example, you need at least two years of on-the-job experience—or one year plus a diploma from an accredited program. You’ll need to show that you’ve worked on everything from brake systems and axles to manual drive train repairs and electrical systems.
Step 3: Pass certification tests
Most mechanic certifications require passing written or computer-based certification exams. These are typically held at a certified test center. The exams cover a variety of topics depending on the specialty, including engine performance, electronic systems, and automatic transmission repair.
Tek-Tip: Some auto shops/employers will pay your test fees for you.
Step 4: Maintain certification
Many certifications require recertification every five years. Staying current ensures you’re up to date with the latest automotive repair techniques, tools, and systems.
Final thoughts
Becoming a certified mechanic takes dedication, but the payoff is worth it. From better job prospects to increased credibility, mechanic certifications help you build a successful, respected career in automotive repair.
Invest in your future. Get trained, get certified, and become a leader in the ever-growing world of automotive repair.
Thought Leadership
Automotive Mechanic Certifications: The Complete Guide
Mechanic interviews are challenging for both the employer and candidate because the right candidate has to be a fit in personality and technical ability. Plus, the numerous certification types, manufacturer nuances, and shop needs make it even more challenging.
This guide can be used to help repair shops/dealerships ask the right questions and also help technicians be prepared for questions they will likely encounter. Below you will find the most common car mechanic interview questions broken down by mechanic and service advisor level plus tips to ace your next interview.
Top mechanic job interview questions
While every auto repair shop differs in how they run their job interview process, these are some of the most common questions you can expect. Ranging from technical questions to customer service, be prepared to answer these common questions before your next interview.
General interview questions for car mechanics
These common questions cover basic automotive repair experience and relevant work history.
Tell me about yourself and your experience as an automotive technician.
Why do you want to work for our company/shop?
How do you stay up to date with new automotive technologies and repair techniques?
What certifications do you currently hold (ASE, manufacturer-specific, etc.)?
Are you comfortable working weekends, evenings, or overtime if needed?
Technical interview questions for mechanics
These technical interview questions cover more specific hand-on experience and tools/equipment.
Which repairs are you best at?
How much would you estimate your tool inventory to be worth?
What steps do you take when diagnosing a check engine light?
What tools and diagnostic equipment are you most familiar with?
Have you worked with hybrid or electric vehicles?
Do you believe in factory recommended vehicle maintenance intervals?
How comfortable are you with OEM scan/diagnostic tools?
Experience & situational questions for mechanics
These questions help employers understand how you would handle various shop situations and also helps them understand your communication skills.
Can you describe a time when you had to work under a tight deadline?
How do you deal with angry customers?
How do you prioritize tasks when you have multiple vehicles to work on?
What would you do if you made a mistake on a repair? How do you handle accountability?
What do you do if you encounter a vehicle with an issue you've never seen before?
Additional questions to expect
Are you comfortable serving those in need once a month?
Are you comfortable doing a DVI on the majority of vehicles you touch?
How do you handle a high-pressure environment when the shop is busy?
How do you handle a situation where you're unsure about how to fix a problem?
Tell me about a time you went above and beyond for a customer?
Top interview questions for service advisors
While the interview questions for service advisors will be similar to mechanics, there will be small differences. Typically, service advisors will be more customer facing and shops will tailor their questions to focus more on customer service and communication style.
General interview questions for service advisors
Are you comfortable selling repair services?
Are you comfortable working on a commission based salary structure?
Who do you believe has the best after market products?
How do you deal with a customer saying that you are more expensive than their last shop?
How do you win back angry customers?
How do you handle over the phone quotes?
Technical interview questions for service advisors
What are your greatest strengths as a service advisor?
Who do you trust for moving electrical parts?
How do you handle working in a fast-paced environment?
Are you comfortable meeting sales goals and upselling services?
How do you stay up to date with new automotive technology and service trends?
How do you handle stress during busy hours?
Experience & situational questions for service advisors
How do you explain complex vehicle repairs to a customer who doesn’t understand cars?
What steps do you take to build trust with customers?
Have you ever had to deal with a miscommunication between a technician and a customer? How did you resolve it?
Can you describe a time when you turned a dissatisfied customer into a repeat customer?
How do you handle multiple customers needing assistance at the same time?
Additional questions to expect
How do you explain the importance of routine maintenance to a customer?
What experience do you have with automotive service software or point-of-sale systems?
How do you prioritize repair orders and schedule work efficiently?
How do you explain repair estimates to customers?
How would you respond to 1-star reviews?
Job interview tips for mechanics
Research: Not all shops are created equal so make sure to research before applying to make sure they are a good fit. You can also look at online reviews to see what their customers are saying.
Preparation: Use the commonly used questions above to help you prepare for the interview. Practice how you would answer each question and ways you can present yourself well.
Attire: You have 7 seconds to make your first impression and attire is a big part of that. Dress to showcase your professionalism and experience.
Highlight your experience/certifications: Showcasing your certifications and experience can go a long way to in making sure you land the job.
Ask thoughtful questions: Some interviewers will allow you to ask questions during the conversation. Make sure you have a few questions to ask that help you learn more about the shop.
Follow up: if you haven’t heard back from the shop and you are still interested, give them a call and remind them of your interest in the position.
Final thoughts
Interviews are challenging in any industry but mechanic interviews can be even more challenging with the shortage of talent available. This guide will help you either prepare for your next interview or provide you with common questions to ask your next hire. Lastly, always hire for culture fit and talent second. Culture problems are a lot harder to correct than technical car knowledge.