How to Tune-Up Your Auto Repair Business

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May 22, 2023

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Read time: 3 min

The Auto Repair Industry is experiencing a number of changes. From larger economic shifts to a growing technician shortage, its now more crucial than ever to set your shop up for growth.

Often in moments of chaos there are windows of opportunity.

After every economic decline, no matter how steep—the housing crisis, the dot-com bust, even the Great Depression—the world has managed to come back.

Times of economic downturn are difficult, but there is light at the end of the tunnel. As far as the virus is concerned, economists are even speaking of a “V” curve. Meaning just as fast as our economy slowed down, it may pick up that quickly too.

In other words, have hope. There are opportunities during slow periods to adjust how you operate and how you service your guests.

These opportunities can help you navigate a tricky economy and prepare your shop for when business picks up again. This may be an unprecedented time in human history, but it’s also an open window for innovation.

What you do now will have a big impact on the future of your business.

If less cars than usual are rolling into your shop for repairs, you now have some time to work on streamlining your process, being more efficient, eliminating waste (of both time and materials), and improving your marketing and guest experience.

How should shop owners approach this situation? In a way, the same way you might approach business at any other time: finding ways to innovate and improve.

The balance between caution and innovation

If you’re curious to learn how some businesses have been able to adapt and come out of economic downturns stronger than they were before, the article Roaring out of Recession by the Harvard Business Review is worth a look.

The authors, including the dean at the Harvard Business School, studied 4,700 public companies, breaking down the data into three periods: the three years before a recession, the three years after, and the recession years themselves.

They discovered what you might expect: maintaining growth is difficult during a recession, but it’s not impossible. And they were able to observe patterns that companies leveraged to improve their odds of performing better during a downturn.

For some shop owners, a gut reaction to a slowdown might be to cut hours, workers, or even entire programs such as marketing. However, what the research shows is that this actually makes it more difficult to hit the ground running when the economy does bounce back:

Most enterprises implement aggressive cost-reduction plans to survive a recession. But companies that attend to improving operational efficiency fare better than those that focus on reducing the number of employees. - From Roaring out of Recession, Harvard Business Review

On the other side, shops that are too aggressive when it comes to investing in new strategies may have a difficult time recouping costs in the short-term.

For instance, if you’re opening new shops, and rolling out extraordinarily expensive marketing campaigns, the return might not come fast enough to justify the enormous costs you're putting on the line.

But there is a balance you can strike where you’re saving costs while investing in operational efficiencies.

Balance Investments in Operational Efficiencies While Reducing Expenses

Before making any decisions regarding cuts or new investments, it’s crucial to review your balance sheet and monthly budget. Examine your profit and loss statement for opportunities to either cut costs or become more efficient.

Sometimes business owners pay recurring monthly charges for services that they have never cancelled but are no longer necessary.

If you’re paying for something like a digital fax service or a social media scheduling tool that you never use, that’s a few dollars a month you may be able to free up. You may also see that certain forms of advertising are working better than others.

For a lot of shops, now is a good time to move money from mailers and print ads into digital pay-per-click campaigns on search engines and social media, which may not only be cheaper altogether but also cost less per lead and be a more effective way of bringing in customers.

The CEOs of pragmatic companies recognize that cost cutting is necessary to survive a recession, that investment is equally essential to spur growth, and that they must manage both at the same time if their companies are to emerge as postrecession leaders. - From Roaring out of Recession, Harvard Business Review

Consolidate Services

Consolidating the services you pay for as much as possible is another way to save money. A lot of times shop owners will realize that they’re overpaying for multiple systems that make managing their shop a hassle and prevents them from being as efficient as they could be.

Shops with a legacy management system, for example, require shop owners to make the trek to the physical shop location rather than managing remotely, which is a pain during normal business times and might not even be possible during social distancing.

Before the recent economical shift, one shop owner cut costs and optimized by switching to Tekmetric:

We were originally running our shop with two systems; one was for digital inspection and the other was our shop management system. They were both reliant on a server, so I also had an IT team as well. When I added it all up, I was spending $1,000 a month between the software companies and the IT support. And if the internet connection blipped for a split second, my digital inspection went down for about an hour.

Now I’m paying a fraction of what I was before switching to Tekmetric, and I don’t have to worry about downtime or maintenance. We saved a bunch of money, and the estimate writing process is much faster because the labor guide is built into the system. - Excluservice Shop Owner Stephane Grabina

Making the switch not only prepared Excluservice for the downturn by freeing up much needed cash resources and giving them a faster, more reliable system, but also gave them touchless tools that they could leverage to keep providing safe, quality service during social distancing.

Now is Better Than Ever to Boost Your Shop’s Efficiency

Tekmetric was originally built and has been continually been updated with efficiency in mind; it’s part of our design philosophy to make life as easy as possible for shop owners, their team, and their guests.

We always consider the feedback of shop owners and have continued to add features that help shops adapt and even grow during times like these.

Check out some features a proper shop management software should have and the benefits it will present your repair shop.

Cloud-based

  • Access anytime, anywhere
  • 99.99% uptime
  • Easy switch. Fast transition
  • Takes up no physical space
  • More secure than an on-premise system
  • Use on any device with a Google Chrome browser: tablets, smartphones, laptops, and desktops

Customer Profiles

  • Provide a better-than-the-dealership experience to guests
  • Faster service because you can now pull up guest information, including preferences, in seconds

Built in DVI

  • You don’t have to pay for a seperate DVI
  • You can use the DVI to gain trust with your clients before taking them through the estimate
  • Build larger ROs by finding out everything that can be repaired with a vehicle

Schedule Customer Appointments

  • Quickly and efficiently keep track of every job
  • Eliminate accidental double-booking
  • Makes it easy to keep guests in the loop

Upload Photos

  • Gain the trust of your clients
  • Keep a record of all repair work
  • Send photos to guests so they don’t have to come into the shop

Build Repair Orders with Built-In Labor Guides

  • Build ROs in a few minutes or less
  • Cut costs by not having to pay for a separate labor guide

Manage Inventory

  • Know what’s in stock so that you don’t accidentally order parts that you already have
  • Quickly manage and retrieve parts from other shops (if you’re an MSO)

Track Parts

  • Set better expectations by knowing when parts will arrive

Monitor Job Workflows

  • Quickly identify ways to help your staff work more efficiently

Set Custom Labor Rates, Shop Fees, and Taxes

  • Ensure measurability and clarity in your bottom line
  • Set a minimum gross profit dollars so that your service writers can close more deals without consulting you or going below your profit line

Send Texts and Emails to Customers

  • More flexibility for guests
  • Improves shop-to-guest communication
  • Builds trust
  • Protects guest health and safety

Measure Job Profitability, Gross Sales, Technician Hours Spent, and more

  • Enhances visibility into shop performance
  • Reveals shop insights related to operational efficiency
  • Demonstrates opportunities to improve

In addition to the features and benefits above, Tekmetric also integrates cleanly with many tools that shop owners already know, love, and use. We designed our integrations so that you can access them without navigating out of Tekmetric, helping your team save even more time while using our system.

Learn more about our features

Check out some of our integrations

Switch Now With Lower Risk

One benefit of slower business is that it presents opportunities to research new strategies. If you’ve looked at your balance sheet and realized that you can cut costs with a more efficient, consolidated system, then switching to a cloud-based shop management system like Tekmetric is a good solution for you.

If you’re wondering if the switch will temporarily keep you from normal operations, have no fear. We prepared for that, too.

Tekmetric makes it as easy as possible to switch with remote migration and a roll-out plan that ensures little-to-no downtime. We’ve successfully completed smooth transitions for single shops as well as franchise level companies.

Tekmetric was even able to work with the team at Christian Brothers Automotive to switch over more than 200 shops to Tekmetric without them missing a beat.

As one experienced third-party technology vendor put it:

I’ve never seen anything this quick and this smooth. I don’t know what you (Christian Brothers) and the guys at Tekmetric did, but it went super well—way better than we expected or anticipated from our end as a vendor.

Work Together, Not Alone

The best way to make it through tough times is by working together. We have always seen ourselves as more than just a vendor, but as a partner to the shop owners we work with.

Through our user group and direct communication with shop owners, we always keep in close communication with the shops that rely on Tekmetric.

Just as you strive to provide the highest level of customer experience to your guests, we will strive to do the same for you.

FAQ

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Selecting the right business name for your auto repair shop can be a challenging task. Your business name will be the first impression your potential customers have of your shop and will determine how memorable your shop will be. Use the ideas below to brainstorm the perfect name for your auto repair business.

A list of the best mechanic shop names.

Creative auto repair shop names

  • On The Road Again Repairs
  • NextGear Auto Service
  • Check Engine Repairs
  • Torque of the Town
  • The Engine Room
  • Chrome & Steel Auto Care
  • Axle & Alloy Repair Co.
  • Peak Performance Garage
  • Smooth Ride Mechanics
  • Driven Dynamics
  • Velocity Auto Shop
  • ClearPath Automotive

Funny automotive repair shop names

  • The Brake-Up Shop
  • Motor Mouth Mechanics
  • Hit & Run Body Shop
  • Exhausted Mechanics
  • Hot Wife Automotive A/C Repair
  • Don’t Tread On Me Auto
  • The Laughing Lugnuts Auto Repair
  • Wheel Be Alright Auto Repairs
  • Motor Mouth LLC
  • Rust in Peace Repairs

Tek-Tip: Have you thought about how you will market your new business? We reccomend Shopgenie for all automotive marketing needs including websites, CRM, reviews, and more.

Cool mechanic shop names

  • The Car Whisperers LLC
  • RoadReady Mechanics
  • StreetSmart Garage
  • GearShift Garage
  • Velocity Motors
  • Gearhead Garage
  • The Repair Authority
  • PitStop Pros
  • Full Throttle Repair
  • Trackside Garage

Unique and catchy names

  • Car Medic Garage
  • Nuts & Bolts Car Mechanics
  • Unleaded Car Repair
  • Honest Engine Repair
  • Auto Barn Car Care
  • Iron Horse Garage
  • Blue Ridge Auto Works
  • RevSync Mechanics
  • The Auto Vault
  • Summit Auto Haven
  • Rust & Revive Repair

Simple auto shop name ideas

  • Car Surgeons
  • The Car Guys
  • Engine Experts
  • Quick Fix Automotive Repairs
  • The Brake Brothers
  • One Stop Auto Shop
  • Auto Solutions Inc.
  • Pit Stop Garage
  • Turbo Tires & More
  • Wrench Wizards

Service-Specific shop names

  • Brake Check Repairs
  • Oil Be Back Automotive Repairs
  • Vivid Vehicle Body Shop
  • 1 Hour Heat and A/C Auto Repairs
  • Battery Solutions LLC
  • Actually Discounted Tires
  • Renew Collision Center
  • 30min Oil Change Shop
  • Restored Right Auto Body Shop

Mobile mechanic business names

  • Repair on Wheels
  • Roaming Automotive Repairs
  • One Stop Repair Shop
  • One Call Repairs
  • Wheels On The Way
  • (Insert last name) Mobile Mechanic
  • The Leaky Gasket Mobile Repair
  • 1 Hour Mobile Mechanic
  • 24/7 Mobile Mechanic

How to select the right auto repair shop name

Once you have your list of potential shop names narrowed down, it is time to do a final round of research to make sure your name is legal, optimized and ready to launch. Check out our final 6 tips and tricks below.

1. Legal checks

Before you can launch your new automotive shop name, you should check for Trademarks by visiting the US Patent and Trademark Website. Simply search your pending business name to see if it is taken or if you can proceed.

2. SEO

Search engine optimization for auto repair shops is an important avenue for driving brand awareness and new customers. To maximize your new business name, aim to include common keywords like “automotive”, “repair”, and “shop”. Also, try to use local terms like “Houston” to help search engines know where your services are located. Lastly, check to see if any competitors are using a similar name and determine if your name will be unique enough.

3. Domain availability

GoDaddy can check if your new automotive repair shop name is available to use. You will also be able to see how much the domain name will cost and whether it would be cheaper to use a variation of your business name.

4. KISS

Keeping your new shop name simple will help you in the long run. Potential customers will find it easier to remember (and share via word of mouth) if you keep it short and simple. Plus, shorter business names are easier to fit on business cards, advertisements, and social media.

5. Marketing

Looking down the road, your new business name should fit within your overall automotive marketing strategy. Are you planning to use a certain logo or color scheme? Make sure your name fits the theme you are aiming for and attracts your target audience. If you plan to use social media marketing, check to see if your business name is available as a social handle.

6. Set the tone

Your name is likely your first impression with your customers. Once you are ready to launch, give it one more review to make sure it conveys the right brand identity and message. Lastly, have a friend or colleague offer feedback on your business name and see how it resonates with them.

Closing Thoughts

Finding the right name for your business is a daunting task and we hope this guide has helped you brainstorm new business name ideas and narrow down your list. We recommend taking the extra time to make the right choice up front so you don’t have to rebrand down the road. As always, there is wisdom to asking for feedback from your community. Select your top 5 names and ask for help picking the best shop name for your business.

Best Auto Repair Shop Names (70+ Ideas)

January 30, 2025

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Building a startup takes time, effort, and a lot of determination. You and your team have invested in a great idea, and everyone works diligently to bring new team members, investors, and customers on board. However, the process doesn’t end once the product or service has taken off and gained popularity.

A startup can operate on a lean team, with people wearing multiple hats and taking on extra responsibilities. But as the company grows, it will be time to hire more employees and scale the company to meet demand.

How to scale the business is an enormous question that causes hesitation for many leaders. How do you expand your business offerings and your team without losing the heart and inspiration that helped the startup succeed in the first place?

In my own business, Tekmetric, which offers shop management software for auto repair businesses, I have relied on a few tactics that enabled me—and our whole team—to scale sustainably. Here are four of the most vital.

You’ve Built a Successful Auto Repair Shop Startup. Now What?

February 19, 2024

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The Art of Knowing Where Everything Is

In auto repair, there are many moving parts to keep track of—both the literal parts your shop uses to repair vehicles, and the parts of your business that determine your shop’s efficiency, security, and ability to grow. If you want your shop to flourish, it’s crucial to devote part of your business to keeping track of the parts you order.

Many shops track parts in terms of cost of goods sold. The parts you need for the job are included on every repair order, so it’s easy to see what parts your customers are paying for as long as you have a solid process for building repair orders.

But what about in terms of accounts payable? How does your shop track how much you’re spending for parts from the supplier?

Why Match Parts from Repair Orders on Purchase Orders?

March 12, 2024

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