Summer is a busy time in the auto repair industry, and 2020 was no exception.
But as the seasons change to fall and winter, we notice that fewer people are taking their vehicles in for repairs. Of course, this varies from state to state. Auto repair shops in colder climates may still see a steady flow of customers as drivers winterize their vehicles.
In most places, a slow down in business is to be expected.
While there may be fewer walk-ins, there are several ways shop owners and service writers can stimulate business and maintain a healthy sales funnel.
Looking at Your Sales Funnel
Your sales funnel can tell you a lot about the flow of your business.
Before ramping up marketing and lead gen tactics (strategies to get new business into the sales funnel), it’s important to look at what’s already in the funnel.
If you already have work in the shop or customers to follow up with, those jobs are going to be the easiest to target and move through the sales process because they’re already halfway there.
Also, by focusing on the bottom of the funnel first, you can identify any hold-ups and make room for new work to come in the door, leading to a more efficient workflow and overall sales process.
Work in the Shop Waiting to Be Completed
Before going out of your way to bring new business in the door, look at the current jobs already in the shop.
Are there any holdups? If so, be sure to take care of those so that you can get those vehicles repaired and out the door, and then collect payment on that work.
If there's a bottleneck at the bottom of your funnel, you probably want to address that before bringing a bunch of new work through the door.
Tek-Tip: Use Realtime RO Reporting on the Shop Dashboard
By looking at the “job board view” of Tekmetric’s shop dashboard, shop owners and service writers can see a snapshot of what’s going on in the shop at any given moment.
You can look at the number of dollars you’re sitting on in the “work not started” status.
If an RO has been approved but the work hasn’t been started and you’re not sure why this is a good opportunity to talk to your technicians to see what the holdup is.
If it seems like there are many jobs that are delayed, it might be time to consider hiring more help, provide coaching, or create a more efficient process.
Customers with estimates waiting to be approved
After taking care of work that’s already in the shop, the next easiest target for more work is going to be anyone who you’ve already sent an estimate to that hasn’t approved the work.
Chances are, these guests are shopping around for the best estimate. But in some cases, customers get sidetracked and may have simply forgotten to follow up.
Giving these folks a courtesy call to say, "I just wanted to follow up to personally answer any questions that you may have about the work that we're recommending" is a great way to earn their business because it shows that you care about fixing their problem and that you didn’t forget about them.
Even if your shop isn’t the cheapest by a long shot, customers who are shopping around are likely to see the value in going with the shop that is attentive enough to give them a call back to check-in.
Tek-Tip: Use the Tekmetric Job Board to See the Status of Estimates
Tekmetric’s job board uses icons to show service advisors the status of an estimate.
The paper airplane means that an estimate was sent to a guest, but it hasn’t been opened.
Once the customer opens the estimate, the icon will change into an eyeball. Near the icon, it will also tell you how long ago it has been since the estimate was sent or viewed. Service advisors and shop owners can use this information to start a conversation with their customers.
Tekmetric also has two different views of the job board: column view and list view.
In list view, you can prioritize the order of those estimates to put the people who have viewed it at the top, the people who received it next, and then everyone else who you haven't quite finished up with at the bottom.
So now you have a priority of who you can start calling.
Declined Jobs & ROs Saved for Later
Further up the sales funnel are your declined jobs and ROs saved for later. It’s important to remember that many vehicle owners wait until right before a critical event to get their vehicles repaired.
For instance, if someone brings their truck into the shop to fix their suspension and you notice that their brake pads should be replaced soon, the customer may wait a few weeks or months until they feel like their brakes are just about to scrape the metal.
Depending on the condition of the brakes, a service advisor might put it on the estimate (and in this scenario, the truck owner declines the job to focus on their suspension) or, if it seems like the brakes do in fact have a few months of mileage left, they may save it as an RO for later.
Declined jobs and ROs saved for later are great ways to reconnect with a guest.
A simple courtesy call to check in with an existing customer who may need work soon is an excellent way to remind them that their vehicle needs maintenance before a critical event occurs, and it's also an opportunity to bring more work in the door.
Tek-Tip: Use Tekmetric’s Declined Job Report and Customer History
Tekmetric’s declined job report consolidates all of your shop’s declined jobs in one easy to view list.
During slow months, your service advisors can open the declined jobs report and go down the list, using notes to determine why the customer declined the job and whether or not they might be interested in revisiting the work soon.
To take this one step further, the service advisor can also look at the customer’s history to determine if there are any hold-ups to getting certain repair work.
For instance, if the customer history shows that they come into the shop frequently but tend to spend small amounts at a time, you can make them an offer or throw in a free oil change to sweeten the deal.
Generate New Customers with Marketing
Once you’ve worked your way up the sales funnel to complete any jobs in the queue and catch existing customers who either haven’t responded to your estimate or need work soon, you can start focusing on catching the attention of new customers.
When it comes to generating new business, the initial questions to ask yourself are, “Where are my target customers?” and “Where is my existing business coming from?”
By keeping track of your marketing sources—referrals, promotions, mailers, social media channels, etc.—you can get a better sense of the best place to put your efforts.
Every time a new customer comes in, it’s good practice to ask them, “How did you hear about us?” If it’s an existing customer, you can also ask, “What brings you in today?”
They may just tell you that they need work done, but sometimes they’ll answer with a certain promotion or advertisement, which can help you gauge the effectiveness of certain efforts.
If it seems like a certain tactic works better than others, that may be the first marketing effort to invest more money in when times are slow.
Tek-Tip: Use Tekmetric’s Marketing Source Report to Gauge the Effectiveness of Your Marketing
Tekmetric’s RO Marketing Source report gives shop owners a clear view of how successful each marketing effort is in terms of total sales, new sales, repeat sales, GP dollars, GP percent, and close ratio.
These metrics not only show you where your audience spends the most time but also shows you which segment of your audience is bringing in the most profit.
For instance, you may notice that Facebook brings in a lot of ROs, but you have the highest close ratio with people who read Yelp reviews.
If that’s the case, you may want to solicit more positive Yelp reviews from customers.
Accelerating Your Shop’s Business Takes a Comprehensive Approach
It’s important to consider your entire sales funnel when trying to boost the amount of work and dollars coming through your shop.
While marketing is a great way to get your name out there and bring new vehicles and faces into your shop, it’s just as important to nurture the relationships that you already have.
If it seems like there’s an existing customer that you can help with service, it’s a good idea to reach out and check in on them.
As always, keeping track of your job history, customer preferences, declined jobs, work in progress, and how your customers hear about your business is going to make it a lot easier to make calls and pull the right levers.
While this may seem like a lot to keep track of, a well-organized, easy to use shop management software like Tekmetric can make collecting and reviewing this information feel like second nature.
Almost 1,000 shop owners, service advisors, and technicians gathered in Houston for Tektonic 2026, Tekmetric's first industry conference. Over two days at the Marriott Marquis, attendees packed breakout rooms, traded hard-earned lessons, and heard from operators, coaches, and industry leaders who have built and scaled shops of their own.
The Question That Started It All
Tekmetric CEO and Founder Sunil Patel opened Tektonic 2026 with a question he has been asking since he was writing service tickets and mopping floors at his former Houston shop, Motorwerks of Houston: "Why does it have to be so hard? Why does it have to feel like we're fighting a war on 12 fronts?"
That question, he told the room, is the reason Tekmetric exists.
Standing in front of shop owners, service advisors, and technicians who understand that question on a cellular level, Patel walked through how much harder running a repair shop has become. Vehicles are packed with software, sensors, and calibration systems that require entirely new toolsets. Customer expectations have been shaped by on-demand everything. Technician shortages continue to press on shops across the country. And OEM data restrictions are making it harder for independent shops to do the work they were built to do.
But Patel didn't stop at the challenge. He laid out four pillars he believes the industry needs to move forward: stop celebrating burnout as a badge of honor, build genuine trust with customers and teams, invest in an ecosystem of great partners and vendors, and embrace technology that serves shops rather than extracts from them.
He closed with a simple ask for everyone in the room: be curious, be open, be generous with what you know, and be present.
"I want you to take something away from here," he said. "Something that will get you to be 1% better than you were."
That set the tone for everything that followed.
Top Takeaways
Process Consistency Wins on the Hard Days
Busy days don't create problems. They expose them. The best shops build their standard operating process before the chaos starts.
Call the day before. A preappointment call to review service history and flag overdue maintenance turns intake from reactive to planned and primes customers to say yes before they walk in the door.
Speed is your biggest sales tool. Every hour between drop-off and delivering an estimate costs roughly 10% in approval rates. Get findings to customers fast.
Set the next promise, not the finish line. Never promise a completion time you can't guarantee. Promise the next specific update and deliver it on time, every time.
The in-store customer is the highest-priority repair order in the building. Every other car can wait. The person sitting in your lobby cannot.
Improve one thing at a time. Pick one process to fix, measure it, and build accountability before moving to the next. Trying to fix everything at once fixes nothing.
Speed Closes More Jobs Than Salesmanship
Closing rates drop sharply with every hour that passes between drop-off and the customer call. A customer who has been waiting since 8 a.m. has had time to read every one-star review and talk themselves out of approving the work.
Get inspection results to customers within 30 minutes of dispatch. That's the speed zone. Everything else in the shop is secondary until that call is made.
In-store customers get findings in 15 minutes or less. The customer is sitting right there. Use it.
Relative priority is your daily compass. At any moment, the most important thing is moving the car that's furthest behind in the process. Not the loudest customer. Not the most expensive ticket. The earliest step.
Two daily goals. Full stop. Every technician runs at least eight billable hours. The shop hits its gross profit target. Nail both and everything else follows.
You Don't Have a Technician Shortage. You Have a Culture Problem.
The technician pipeline isn't as broken as it seems. What's broken is how many shops make it hard to stay.
Rethink flat rate. Hybrid pay models that combine a solid base with performance incentives align your team's goals with the shop's goals and they're far more attractive to the next generation coming into the trade.
Answer two questions before you do anything else. Why would a technician work here? Why would a customer come back? If you hesitate on either, start there.
Recognition is the highest-ROI leadership move you have. Research cited at the conference found that team members become disengaged because they don't feel seen. Fix that before you invest in anything else.
AI won't replace hospitality. Technology can handle administrative weight, but the trust a service advisor builds with a customer at the counter is irreplaceable. Invest in that skill set.
P.J. Leslie, Tekmetric's head of mid-market and enterprise sales, moderates a panel during Tektonic 2026 in which multishop owners break down the real strategies behind expansion: buying shops, building shops, systemizing operations, integrating teams, protecting culture, and planning for eventual exit or partnership.
Growing to Multiple Locations Takes More Than Money
Every multishop operator on the stage agreed: you're never fully ready, and that's fine. What matters is being profitable, having the right people, and expecting the unexpected.
Profitable and cash-positive before you move. When you make a mistake at location two—and you will—you need a healthy location to cover it.
You're ready when your shop doesn't need you. Build your bench before you open the next door. The manager for location two should already be in your building today.
Start your exit plan on day one. Almost no one in the room at one of Tektonic’s breakout sessions had a clear exit strategy. Don't leave money on the table because you never thought through how the story ends—whether that means selling, transitioning, or building for long-term cash flow.
Leadership Is the Ceiling on Everything Else
Your shop will never outperform your leadership. What you tolerate becomes your standard. How you show up on Monday morning sets the emotional temperature for everyone around you.
Know your triggers before they know you. Name what sets you off. Once you can spot it, you can stop it before it damages a relationship.
Pause for three seconds. Before you respond to anything that's gotten under your skin, stop. Three seconds is the difference between a reaction and a response.
Hear less. Listen more. After someone finishes speaking, let the silence sit. People almost always have more to say and the second thing is usually the real thing.
Walk into hard conversations knowing how you want them to end. Start with the outcome in mind, not the grievance.
Tekmetric Chief Product Officer Jared Haleck breaks down Tekmetric's new products at Tektonic 2026. The new products include Tekmetric digital ads, Smart DVI, and Tekmetric phones.
Product Announcements at Tektonic 2026
The closing session belonged to the Tekmetric product team. Drawing on data from more than 15,000 shops on the platform, Tekmetric President and COO Lauren Langston and Chief Product Officer Jared Haleck built the roadmap around key areas where winning shops consistently outperform the rest: car count, average repair order (ARO), driver experience, and cycle time.
Here's a look at what’s coming:
Tekmetric Digital Ads: AI-powered advertising on Google Maps and Search, built for the moment a driver has a problem and is ready to act. It connects directly to Tekmetric so you can see the gross profit behind every dollar of ad spend, not just clicks.
Smart DVI: Technicians walk the vehicle, narrate what they see, and Smart DVI builds the customer-ready inspection report automatically—findings organized, images annotated, and jobs pre-suggested for the estimate. Less time typing. More time turning wrenches.
Tekmetric Phones: Customer details, open repair orders, and communication history surface the moment an inbound call rings. No more looking it up while someone's waiting. A future capability in development will transcribe calls in real time and auto-populate appointment notes.
See You in 2027
Tektonic 2026 was Tekmetric's first industry conference, and it delivered on the promise Sunil Patel made from the stage: a room full of shop owners, service advisors, and technicians who showed up to get better.
The through-line across every session was the same. The shops that win are the ones that build systems, invest in their people, and keep getting 1% better. Not all at once. One thing at a time.
Tekmerchant now includes the industry’sfirst “buy now, pay later” feature, allowing customers to complete vehicle repairs and pay over time with no risk to your shop!
The Tekmerchant platform offers flexible, forward thinking solutions that allow shops to save time and effort when managing funds and customer payments.
Shop owners can share invoices and accept payments via text and email, enabling the customer to pay directly from their smartphone and pick up the vehicle when it is convenient for them.
Additionally, customers can leverage Tekmerchant’s “buy now, pay later” feature using Affirm and Klarna. This is an industry-first solution that is familiar to customers who use it in other industries.
Concurrently, Tekmerchant improves shop owner accounting processes by automatically integrating all partial and complete payments into the point-of-sale.
This feature, added by popular request from shop owners, integrates with Tekmetric’s existing payments reports for real-time tracking and reporting.
HOUSTON – October 18, 2023 – Tekmetric, the leading automotive repair software company, has announced the appointment of Clare Corriveau as the company's new Vice President of Marketing. With an extensive background in the software industry, Corriveau brings a wealth of experience and strategic vision to the Tekmetric team.
“Clare's depth of experience and strategic acumen in the technology sector will be instrumental in driving our marketing efforts and advancing our position in the market,” said Sunil Patel, CEO of Tekmetric. “With her leadership, we look forward to reaching new milestones in our top-tier customer service and innovative solutions.”
Corriveau's professional journey spans 17 years across a variety of brands and products in B2B technology. Her proven track record in demand generation, marketing strategy, product positioning and brand development underscores her significant role in Tekmetric’s continued growth. In her new position, Clare will be instrumental in guiding Tekmetric’s marketing initiatives and brand development. Her responsibilities encompass enhancing brand visibility, devising and implementing marketing strategies and bolstering the company's foothold in the automotive repair software market.
Before joining Tekmetric, Corriveau was the Senior Director, Growth Marketing at cybersecurity startup Cobalt, where she led the demand generation team to drive revenue growth along every stage of the buyer and customer journeys. Prior to Cobalt, Corriveau served in several director- and manager-level roles with OneTouchPoint, Gotransverse, Blackbaud and more.
“I am thrilled to join Tekmetric, a pioneering force in automotive shop management solutions. Their commitment to revolutionizing the industry and empowering automotive professionals aligns perfectly with my own passion for innovation and customer-centricity,” said Corriveau. “I look forward to contributing to Tekmetric’s journey of empowering auto repair shop owners to increase efficiency in their operations and ultimately grow their business.”
About Tekmetric
Tekmetric, a Houston-based auto repair technology company, offers a cloud-based platform that enables auto repair shop owners to enhance productivity and increase profitability through its streamlined workflow management processes.
Designed by a former shop owner, Tekmetric’s platform drives shop efficiency through real-time data, a customizable user interface and customer-centric communication tools. Since its launch in 2016, Tekmetric has disrupted the industry with its robust fully-integrated system, developed with an emphasis on customer transparency and user collaboration. For more information, visit www.tekmetric.com.
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