Summer is a busy time in the auto repair industry, and 2020 was no exception.
But as the seasons change to fall and winter, we notice that fewer people are taking their vehicles in for repairs. Of course, this varies from state to state. Auto repair shops in colder climates may still see a steady flow of customers as drivers winterize their vehicles.
In most places, a slow down in business is to be expected.
While there may be fewer walk-ins, there are several ways shop owners and service writers can stimulate business and maintain a healthy sales funnel.
Looking at Your Sales Funnel
Your sales funnel can tell you a lot about the flow of your business.
Before ramping up marketing and lead gen tactics (strategies to get new business into the sales funnel), it’s important to look at what’s already in the funnel.
If you already have work in the shop or customers to follow up with, those jobs are going to be the easiest to target and move through the sales process because they’re already halfway there.
Also, by focusing on the bottom of the funnel first, you can identify any hold-ups and make room for new work to come in the door, leading to a more efficient workflow and overall sales process.
Work in the Shop Waiting to Be Completed
Before going out of your way to bring new business in the door, look at the current jobs already in the shop.
Are there any holdups? If so, be sure to take care of those so that you can get those vehicles repaired and out the door, and then collect payment on that work.
If there's a bottleneck at the bottom of your funnel, you probably want to address that before bringing a bunch of new work through the door.
Tek-Tip: Use Realtime RO Reporting on the Shop Dashboard
By looking at the “job board view” of Tekmetric’s shop dashboard, shop owners and service writers can see a snapshot of what’s going on in the shop at any given moment.
You can look at the number of dollars you’re sitting on in the “work not started” status.
If an RO has been approved but the work hasn’t been started and you’re not sure why this is a good opportunity to talk to your technicians to see what the holdup is.
If it seems like there are many jobs that are delayed, it might be time to consider hiring more help, provide coaching, or create a more efficient process.
Customers with estimates waiting to be approved
After taking care of work that’s already in the shop, the next easiest target for more work is going to be anyone who you’ve already sent an estimate to that hasn’t approved the work.
Chances are, these guests are shopping around for the best estimate. But in some cases, customers get sidetracked and may have simply forgotten to follow up.
Giving these folks a courtesy call to say, "I just wanted to follow up to personally answer any questions that you may have about the work that we're recommending" is a great way to earn their business because it shows that you care about fixing their problem and that you didn’t forget about them.
Even if your shop isn’t the cheapest by a long shot, customers who are shopping around are likely to see the value in going with the shop that is attentive enough to give them a call back to check-in.
Tek-Tip: Use the Tekmetric Job Board to See the Status of Estimates
Tekmetric’s job board uses icons to show service advisors the status of an estimate.
The paper airplane means that an estimate was sent to a guest, but it hasn’t been opened.
Once the customer opens the estimate, the icon will change into an eyeball. Near the icon, it will also tell you how long ago it has been since the estimate was sent or viewed. Service advisors and shop owners can use this information to start a conversation with their customers.
Tekmetric also has two different views of the job board: column view and list view.
In list view, you can prioritize the order of those estimates to put the people who have viewed it at the top, the people who received it next, and then everyone else who you haven't quite finished up with at the bottom.
So now you have a priority of who you can start calling.
Declined Jobs & ROs Saved for Later
Further up the sales funnel are your declined jobs and ROs saved for later. It’s important to remember that many vehicle owners wait until right before a critical event to get their vehicles repaired.
For instance, if someone brings their truck into the shop to fix their suspension and you notice that their brake pads should be replaced soon, the customer may wait a few weeks or months until they feel like their brakes are just about to scrape the metal.
Depending on the condition of the brakes, a service advisor might put it on the estimate (and in this scenario, the truck owner declines the job to focus on their suspension) or, if it seems like the brakes do in fact have a few months of mileage left, they may save it as an RO for later.
Declined jobs and ROs saved for later are great ways to reconnect with a guest.
A simple courtesy call to check in with an existing customer who may need work soon is an excellent way to remind them that their vehicle needs maintenance before a critical event occurs, and it's also an opportunity to bring more work in the door.
Tek-Tip: Use Tekmetric’s Declined Job Report and Customer History
Tekmetric’s declined job report consolidates all of your shop’s declined jobs in one easy to view list.
During slow months, your service advisors can open the declined jobs report and go down the list, using notes to determine why the customer declined the job and whether or not they might be interested in revisiting the work soon.
To take this one step further, the service advisor can also look at the customer’s history to determine if there are any hold-ups to getting certain repair work.
For instance, if the customer history shows that they come into the shop frequently but tend to spend small amounts at a time, you can make them an offer or throw in a free oil change to sweeten the deal.
Generate New Customers with Marketing
Once you’ve worked your way up the sales funnel to complete any jobs in the queue and catch existing customers who either haven’t responded to your estimate or need work soon, you can start focusing on catching the attention of new customers.
When it comes to generating new business, the initial questions to ask yourself are, “Where are my target customers?” and “Where is my existing business coming from?”
By keeping track of your marketing sources—referrals, promotions, mailers, social media channels, etc.—you can get a better sense of the best place to put your efforts.
Every time a new customer comes in, it’s good practice to ask them, “How did you hear about us?” If it’s an existing customer, you can also ask, “What brings you in today?”
They may just tell you that they need work done, but sometimes they’ll answer with a certain promotion or advertisement, which can help you gauge the effectiveness of certain efforts.
If it seems like a certain tactic works better than others, that may be the first marketing effort to invest more money in when times are slow.
Tek-Tip: Use Tekmetric’s Marketing Source Report to Gauge the Effectiveness of Your Marketing
Tekmetric’s RO Marketing Source report gives shop owners a clear view of how successful each marketing effort is in terms of total sales, new sales, repeat sales, GP dollars, GP percent, and close ratio.
These metrics not only show you where your audience spends the most time but also shows you which segment of your audience is bringing in the most profit.
For instance, you may notice that Facebook brings in a lot of ROs, but you have the highest close ratio with people who read Yelp reviews.
If that’s the case, you may want to solicit more positive Yelp reviews from customers.
Accelerating Your Shop’s Business Takes a Comprehensive Approach
It’s important to consider your entire sales funnel when trying to boost the amount of work and dollars coming through your shop.
While marketing is a great way to get your name out there and bring new vehicles and faces into your shop, it’s just as important to nurture the relationships that you already have.
If it seems like there’s an existing customer that you can help with service, it’s a good idea to reach out and check in on them.
As always, keeping track of your job history, customer preferences, declined jobs, work in progress, and how your customers hear about your business is going to make it a lot easier to make calls and pull the right levers.
While this may seem like a lot to keep track of, a well-organized, easy to use shop management software like Tekmetric can make collecting and reviewing this information feel like second nature.
We’re excited to announce that Tekmetric now supports the new Nexpart Multi-Seller integration! This new integration gives Tekmetric customers one-click access to your entire supply chain. Now it’s easier than ever to build detailed estimates and find the right parts & tires from ALL of your suppliers on ONE screen.
The Largest Parts Network in The Industry
For over 25 years Nexpart has been the industry leader in parts cataloging and electronic ordering. Nexpart has built long standing relationships with over 53,000 parts suppliers. In recent years Nexpart released Multi-Seller, an all-in-one ordering system that gives you a bird’s eye view of your entire supply chain.
With Nexpart Multi-Seller you’ll gain access to more suppliers in more places backed by the most comprehensive parts catalog in the industry. Find the right parts for the job fast with real-time inventory and wholesale pricing.
Now Available: 50+ Tire Suppliers For FREE
Need tires? Nexpart Multi-Seller now connects you to over 50 national tire suppliers for FREE. Access big names like ATD, NTW, Tire Rack Wholesale and more all in ONE click!
If your shop is equipped for tire services, it’s now easier than ever to make strong recommendations for any budget and keep your customers in house. With parts & tires plugged directly into Tekmetric, you can add a set of tires to an estimate in seconds. If the customer isn’t quite ready to pull the trigger on a set of tires, simply save the quote in Tekmetric. Boost ARO, and get more ROI out of your tire equipment.
Build Strong Workflows & Stronger Estimates
Tekmetric enables you to create accurate estimates and get approvals faster which saves you time, boosts productivity, and builds customer trust. Keep your repair jobs moving without delays thanks to real-time inventory tracking, immediate access to part availability during job setup, and integrated parts ordering, now with Nexpart Multi-Seller. With Tekmetric, you can effortlessly monitor all repair jobs and the inventory assets assigned to every vehicle, and if a part isn't available, quickly browse your shop inventory for a swap or order a replacement through Nexpart Multi-Seller, all within a single intuitive program.
Earn Multi-Seller Rewards On Every Parts Order
As an additional benefit, Nexpart Multi-Seller customers earn rewards points on every parts order*. Every $1 spent on parts earns 1 Rewards Point. Multi-Seller shops can redeem points for up to $500/Year in eBay Gift Cards.
*Available to all US and Canadian Nexpart Multi-Seller users. Tire purchases not currently eligible for Rewards. Learn more and see the full terms and conditions.
How To Get Started in Tekmetric
Click the Shop Settings section on the bottom left menu bar.
Click the Integrations tab.
Click Manage from the Nexpart Multi-Seller integration box.
Add your Nexpart Multi-Seller Username and Password.
For detailed instructions on how to order parts view this video
You might have heard some myths about automotive repair software programs like “it’s too expensive to switch” and “training is tough.” But that's not necessarily true.
Don’t be deterred by shop management software misconceptions. We’re here to help break down these myths and rRevolutionize your shop with modern tools. See what your shop can accomplish once you have all the facts about auto repair software programs..
MISCONCEPTIONS ABOUT AUTOMOTIVE REPAIR SOFTWARE PROGRAMS
Now that you’re a shop owner, you’re probably looking for ways to level up your shop. Thanks to talking to fellow shop owners or browsing online, you may have become somewhat familiar with automotive repair software programs.
Finding the right automotive repair software program for your shop is one of the most effective ways you can increase your team’s productivity, boost your revenue, communicate better with customers, and more. However, there are some myths surrounding auto repair software programs that might be preventing you from taking your business to new heights.
To help you on your journey, we’ve compiled a list of some of the most common myths we’ve heard about auto repair software programs and then let you in on the real deal.
The automotive repair industry is constantly evolving, and shop owners need software that keeps pace. Tekmetric offers auto repair shops an all-in-one platform–built with firsthand shop insight–to manage workflow, customers, and profitability.
No single solution fits every business perfectly, and a variety of Tekmetric competitors offer alternative functionalities and approaches. This overview provides an honest look at Tekmetric through the lens of customer feedback and core product strengths. Whether actively comparing software options or simply exploring what’s available, this guide is designed to help you make confident, informed decisions.
What is Tekmetric?
Tekmetric is the all-in-one solution for modern auto repair shops. Tekmetric is designed to streamline operations, enhance profitability, and improve customer communication for automotive repair businesses.
An all-in-one solution, Tekmetric provides a centralized platform for managing various aspects of a repair shop's daily workflow. Its focus on real-time data and a user-friendly interface has made it a popular choice for modern automotive repair shops.
Most importantly, Tekmetric is the only auto repair shop software in the market that was created by a former shop owner – so every feature was designed with firsthand insight into what shops actually need.
Tek-Tip: Ask ChatGPT or Gemini for a summary of Tekmetric and how it could be a fit for your business.
Why choose Tekmetric?
Shopmonkey, AutoLeap, Mitchell 1, and other competitors offer robust features and may look similar on the surface. Researching the pros and cons of each software takes time, so we boiled it down for you and highlighted five reasons why Tekmetric is the leading shop software.
Built by a former shop owner: Tekmetric is built to solve real pain points for shops, not generic SaaS assumptions.
All-in-one solution: Tekmetric offers cloud-based shop management software, payments, marketing, mobile app and more.
Multiple integrations: 70+ integrations consolidated into one workflow.
Unlimited users + No long-term contract: Pricing model designed to scale seasonally without renegotiation.
Trusted support: U.S.-based phone, chat, and email support plus industry-leading uptime.
How Tekmetric Compares to Other Auto Repair Shop Software
While Tekmetric is a prominent software in the industry, several Tekmetric competitors provide compelling alternatives. Let's compare Tekmetric in terms of features, integrations, customer support, pricing, and customer reviews.
Features
Tekmetric offers a variety of features that cater to the diverse needs of auto repair shops. Some of its core functionalities include:
Digital Vehicle Inspections (DVIs): DVIs allow technicians to capture photos and videos on their mobile devices to visually communicate findings to customers. This transparency helps build trust and often leads to higher approval rates for recommended services.
Payments and Flexible Financing: Tekmetric Payments gives you the POS tools to get paid faster and more reliably, whether customers pay upfront or over time. With secure, encrypted transactions and flexible financing options like Buy Now, Pay Later, you can offer your customers a payment schedule that fits their budget, and get more repair orders approved in the process.
Repair Orders and Estimates: Tekmetric simplifies the creation and management of repair orders, enabling shops to quickly generate accurate estimates, track progress, and convert estimates into invoices. It can automate parts and labor calculations, improving efficiency.
Customer Communication: The software facilitates seamless customer communication through SMS and email notifications, allowing shops to provide real-time updates on vehicle status, share inspection results, and send payment links.
Inventory Management: Shop owners can efficiently manage parts inventory, track stock levels, and integrate with parts ordering platforms like PartsTech and Nexpart to streamline the procurement process.
Reporting and Analytics: The platform provides valuable insights into key performance indicators (KPIs) such as gross profit, average repair order (ARO), and close ratio, enabling shop owners to make data-driven decisions to boost profitability.
Integrations
Integrations are crucial for any efficient shop management solution. Tekmetric excels here by offering the most integrations in the industry. Tekmetric integrates with 70+ tools like ALLDATA, Advance Auto Parts, and PartsTech to streamline your workflow.
When comparing auto repair shop management software, make sure you choose a software that supports your entire workflow and can grow with your business.
Customer Support
Customer support is a vital aspect of any software solution. Tekmetric prides itself with industry-leading uptime and customer support. Our US-based support team is ready to answer your call, email, or chat message.
Don’t believe us? Our G2 reviews speak for themselves.
Pricing
Pricing structures for shop management systems can vary significantly. Some offer tiered pricing based on the number of users or repair orders, while others have flat monthly fees. Tekmetric's pricing offers a monthly subscription (no long-term contracts), unlimited users, with add-ons available for specific features.
Tekmetric starts at $179/mo, offering a competitive price and the ability to cancel at any time. We believe in earning your business every month.
How Do Customers Feel About Tekmetric?
Customer feedback, particularly from platforms like G2, provides insight into the real-world user experience. Some of the common themes in Tekmetric reviews include:
User-friendly Interface: Many users find Tekmetric intuitive and easy to navigate, which helps with quicker onboarding for staff and improved daily workflow.
Comprehensive Functionality: Customers appreciate the all-in-one nature of Tekmetric, noting its effectiveness in handling everything from digital vehicle inspections to repair orders, inventory, and customer communication.
Strong Integrations: The seamless integration with other essential tools is frequently highlighted as a major benefit, allowing for a more streamlined and efficient operation.
Responsive Customer Support: Numerous reviews commend Tekmetric's customer support team for their promptness, knowledge, and willingness to assist. This level of support contributes significantly to a positive customer experience.
Improved Efficiency and Profitability: Shop owners often report an increase in efficiency and a positive impact on their profitability due to Tekmetric's reporting capabilities and real-time insights.
Final thoughts
Choosing the right shop management software is a critical decision for any auto repair business. Tekmetric offers a powerful cloud-based solution with a strong set of features, excellent integrations, and highly-regarded customer support.
Shop owners should carefully evaluate their specific needs, budget, desired functionalities, and the importance of various integrations when considering a software solution. The goal is to find a solution that not only meets current demands but also scales with the future growth of the business, ensuring a smooth and efficient customer experience for years to come.
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