Automotive Scheduling Software (Comprehensive Guide)

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May 22, 2023

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Read time: 3 min

These methods can get complicated and ineffective pretty quickly. For one, they’re prone to mistakes—what if, for example, a technician forgets to scribble down the latest status of a repair on the whiteboard?

If that happens, a service advisor might not realize things are moving ahead of schedule and might turn down a walk-in customer.

These methods also take up a lot of time. If you circle around the shop for updates throughout the day, for example, that’s time you could instead use to ramp up your shop’s marketing efforts or grow your business.

Why You Want Mechanic Repair Scheduling Software

With automotive repair scheduling software, you and your team gain more control over your shop’s time.

Instead of painstakingly getting disparate updates from around the shop, you all can check the status of each repair from any device connected to the internet.

Another advantage of automotive repair scheduling software is that your team will make fewer mistakes when it comes to giving customers status updates about their vehicles.

Before contacting a customer, a service advisor can check the system to have a more accurate estimate of how much time is left on their repair.

A capable mechanic scheduling software creates a streamlined process that ultimately leads to faster turnaround times, and, as a result, fewer missed opportunities. Going one step further and introducing online scheduling even helps provide a more modern customer experience.

Technicians and service advisors won’t have to go back-and-forth giving each other updates; they can efficiently move through each repair, opening up the shop’s schedule to take in more repairs.

And the more cars your shop can take in, the higher your shop’s Car Count and profit potential.

Questions to Ask When Shopping for Automotive Repair Scheduling Software

When it comes to auto repair scheduling software, there are a lot of options on the market, which can make it tricky to find the right one for your shop.

However, you can ask these questions to narrow down your search.

1. Is It Cloud-Based?

You can’t always be tied down to your shop.

Say you need to take the day off to take your child to the doctor. Or perhaps your shop is expanding to a second location, and you’re in back-to-back meetings to iron out the details.

Maybe you want to book a ticket for a three-day conference for shop owners. Or even more exciting—you’re jumping on a plane for a Hawaiian getaway.

Managing your shop with cloud-based automotive scheduling software, you can do all of those things without losing sight of what’s happening at your shop!

Because your data is in the cloud, you can check in on your shop from afar, as long as you have internet access. For example, you can glance at ongoing repair orders while you wait in the doctor’s office or airport lounge.

Tekmetric user Andrew Minkler of Bavarian Motor Repairs loves that flexibility. As he puts it, “We are actively expanding our shop, adding an additional 2,500 square feet to accommodate four new bays.

As we expand, it’s critical that we have a cloud-based system that seamlessly grows with us. I can attend a twenty-group, meet with my business coach, spend time with my family, and still have access to my shop from my phone.

Anywhere access gives me the confidence to let my staff grow into their roles.”

Cloud-based automotive service scheduling software has other benefits, too. You won’t have to worry about whether or not it plays nice with your operating system, or worse, losing all your data if there’s a hardware malfunction.

If you’re a multi-shop owner, you can easily get all your shops up to speed on one system, instead of dealing with a siloed solution.

And because everything is on the cloud, you won’t have to invest in IT infrastructure (like having an onsite server) and the expensive IT support that’s required to manage it.

Take it from Tekmetric user Stephane Grabina of Excluservice—before Tekmetric, he was relying on a server and IT team. Adding it all up, he was “spending $1,000 a month!”

2. Does It Integrate With Other Systems?

You likely use other tools to propel your shop forward, such as a marketing platform to keep track of your leads and a parts ordering platform to quickly find parts.

If your automotive scheduling software integrates with these other types of solutions, you’ll be able to manage everything from one place, creating a streamlined process for juggling all of these various tools.

For example, while a service advisor is scheduling a repair, they can also ask the customer how they heard about your shop, and punch in an order for the necessary parts.

Take it from Tekmetric user Jim Brown of Speed Auto Repair: “Before we were on Tekmetric, I wasn’t using any special program for customer retention. Now we use MyShopManager and integrate it with Tekmetric, which has worked well for us.

It’s really simple to manage our reputation and respond to our online reviews. I just log on in the evening and go through the list for both stores.”

3. Does It Offer Customer Communication Tools?

It’s important to reach your customers how they want to be reached. When researching any automotive scheduling software, check for the following features so you can streamline customer communication:

  • Text-to-pay: the ability to text customers invoices that they can securely pay from their phones.
  • True two-way texting: the ability to have text message conversations with customers within the software.
  • Digital Vehicle Inspections: the ability to take photos and videos of vehicles and quickly send them to customers. No more dealing with oil-stained paper!

These features build trust with customers by keeping them in the loop throughout the repair process. They’ll see that your shop cares about making sure they’re informed every step of the way.

These features will also help your shop save valuable time—service advisors will no longer have to scramble to get answers to customers by putting them on hold while they run to get status updates from the technicians.

4. Does It Offer Trackable Auto Repair Notes?

Every job and customer is unique. For example, one customer might always prefer dropping off their car in the morning whenever they need routine maintenance.

Another customer might be busy during the middle of the day and doesn’t appreciate being called on the phone during that time.

By tracking these preferences in your system, you can ensure that you’re providing excellent customer service to each customer.

These are just two examples of why the ability to add trackable notes to repair orders is invaluable.

With that information on hand, you and your team can stay on top of every repair and never miss a beat. Service advisors will be able to update details as needed and sell more work down the line.

For instance, if a customer declines a job because it’s not critical that it gets taken care of right then and there, the service advisor can note that in the system and then contact the customer when the issue starts to become serious.

As Karl Roekle of Ultimate Auto Repair says, “It's so nice for the service advisor to be able to see the customer's notes and the technician’s notes: the customer came in with this complaint. We addressed it. This is the problem. The technician also found this. And everybody can see that live, instantly.”

5. Is It Backed by a Reliable Support and Customer Success Team?

Imagine this—it’s 9 AM, there’s an emergency job at your shop, and you’re having a difficult time using the latest feature in your automotive scheduling software.

You need to turn to someone who knows the ins and outs of the software for help, so you contact the company’s support team. In a less-than-ideal situation, you’ll have to submit a ticket and wait a few days for a resolution.

Ideally, you can get on the phone with a support specialist, and they’ll help you resolve the issue.

Any automotive scheduling software that keeps up with changes in the industry will provide regular updates, such as new features and bug fixes.

That’s why no matter how intuitive and easy-to-use a system naturally is, it’s still vital that it’s backed by a reliable, responsive customer success and support team.

A strong support and customer success team can:

  • Resolve questions you might have about a feature in a quick manner, so you and your colleagues don’t have to spend precious time figuring it out on your own.
  • Listen to your feedback about existing features and evaluate what updates need to be made to improve the user experience.
  • Help you with data migrations, as data migrations to a new system can be tricky.

The Scheduling Cycle

To make the most of your repair shop scheduling software, it’s important to understand some best practices and methods for scheduling work.

Let’s start with a refresher on the four different scheduling stages in the auto repair industry: capacity scheduling, high-level scheduling, detail scheduling, and finally, scheduling adjustments.

  1. Capacity Scheduling
    This stage of scheduling is all about understanding your goals and your ability to achieve those goals. Begin by determining your shop’s profit goal for a given amount of time—say, for a month. Then, work backward by using your shop’s existing ARO and the average time of each repair to determine how many appointments you can book without hitting capacity. Is your goal realistic? Or do you need more resources?
  1. High-Level Scheduling
    High-level scheduling is when you or a service advisor starts to plan your shop’s schedule based on jobs coming in the door. This is when service advisors begin filling out the calendar with jobs, and looking into the technicians they’ll have on hand for a given day, week, or month.
  1. Detailed Scheduling
    This third stage involves assigning individual tasks to technicians and allocating the proper resources in a way that everything is evenly distributed. Typically, detailed scheduling happens after a customer approves the work, and the service advisor can begin assigning that work to technicians.
  1. Scheduling Adjustments
    It’s a fact of life that things don’t always go as planned. The first three stages of the scheduling process are about getting jobs lined up as smoothly as possible. But someone might walk through the door and say they need their repair ASAP, at which point you can check the schedule to see if anything can be moved around.

Adjust Your Scheduling Process to Go Above and Beyond

Once you have your automotive scheduling software and basic scheduling process in place, you can make additional adjustments to enhance your shop’s efficiency and reach new heights.

1. Add More Staff and Resources as Needed

As you navigate through scheduling cycles, you might find that business is rolling—and to meet those higher demands, you’ll likely need to make adjustments to your staff and resources.

For instance, maybe word-of-mouth marketing has really worked in your favor, and you’re getting an average of 20 new customers a week. This new influx of customers has obviously been good for business, but taxing on your shop’s schedule, team, and resources

. So, you might decide to hire two more technicians and two more service advisors to meet this increased demand. And given the increase in repairs, you’ll likely have to reassess your current inventory and stock levels to make sure you have enough of the right parts on hand.

Perhaps you might even decide to extend your shop’s working hours to accommodate the uptick in business. An additional hour of being open can go a long way for customers.

2. Streamline Customer Communication and Payment With Airtight Processes

It’s no surprise that the majority of your customers are in a rush. Squeezing in a repair can be tough on their schedule, as they need their car to get to work, make it to that parent-teacher conference, and more.

They don’t always have time to wait at your shop for their repairs.

However, while they’re out and about tending to their busy schedules, they don’t want to be left in the dark, either. That’s why it’s essential that your shop has streamlined ways of communicating with customers via true two-way texting, text-to-pay, and digital vehicle inspections.

For example, if your automotive scheduling software has true two-way texting built into it, you and your team will be able to message customers directly from the system and have it be visible to everyone at the shop.

That way, there’s a lower chance of miscommunication.

3. Gather Customer Feedback on a Regular Basis

Customer feedback can help you address people’s pain points with your shop, and as a result, take your shop to new heights.

For instance, most of your customers could be annoyed that your shop is taking a bit longer than promised on each repair, and this could soon create a negative perception of your shop.

Unless you survey customers on a regular basis, you’d have no way of knowing this.

Don’t leave your shop’s reputation and growth to chance.

Be proactive, not reactive, by creating a customer feedback system and fixing gaps in the customer experience. After every repair, for example, you could have each customer fill out a short digital survey about their experience.

From there, you could set aside an hour or so each week to evaluate the responses, identify pain points, and then take the necessary steps to rectify them.

For example, if you find that you’re too optimistic about times and promise times that your shop always misses, you can make it a point to under-promise and over-deliver.

Remember, of course, that sometimes negative feedback can be an outlier. You may not have to change your entire system or approach as a result.

However, you should still strive to make it right with that customer.

FAQ

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Mechanic interviews are challenging for both the employer and candidate because the right candidate has to be a fit in personality and technical ability. Plus, the numerous certification types, manufacturer nuances, and shop needs make it even more challenging.

This guide can be used to help repair shops/dealerships ask the right questions and also help technicians be prepared for questions they will likely encounter. Below you will find the most common car mechanic interview questions broken down by mechanic and service advisor level plus tips to ace your next interview.

Top mechanic job interview questions

While every auto repair shop differs in how they run their job interview process, these are some of the most common questions you can expect. Ranging from technical questions to customer service, be prepared to answer these common questions before your next interview.

An image highlighting the top job interview questions for mechanics.

General interview questions for car mechanics

These common questions cover basic automotive repair experience and relevant work history.

  • Tell me about yourself and your experience as an automotive technician.
  • Why do you want to work for our company/shop?
  • How do you stay up to date with new automotive technologies and repair techniques?
  • What certifications do you currently hold (ASE, manufacturer-specific, etc.)?
  • Are you comfortable working weekends, evenings, or overtime if needed?

Technical interview questions for mechanics

These technical interview questions cover more specific hand-on experience and tools/equipment.

  • Which repairs are you best at?
  • How much would you estimate your tool inventory to be worth?
  • What steps do you take when diagnosing a check engine light?
  • What tools and diagnostic equipment are you most familiar with?
  • Have you worked with hybrid or electric vehicles?
  • Do you believe in factory recommended vehicle maintenance intervals?
  • How comfortable are you with OEM scan/diagnostic tools?

Experience & situational questions for mechanics

These questions help employers understand how you would handle various shop situations and also helps them understand your communication skills.

  • Can you describe a time when you had to work under a tight deadline?
  • How do you deal with angry customers?
  • How do you prioritize tasks when you have multiple vehicles to work on?
  • What would you do if you made a mistake on a repair? How do you handle accountability?
  • What do you do if you encounter a vehicle with an issue you've never seen before?

Additional questions to expect

  • Are you comfortable serving those in need once a month?
  • Are you comfortable doing a DVI on the majority of vehicles you touch?
  • How do you handle a high-pressure environment when the shop is busy?
  • How do you handle a situation where you're unsure about how to fix a problem?
  • Tell me about a time you went above and beyond for a customer?

Top interview questions for service advisors

While the interview questions for service advisors will be similar to mechanics, there will be small differences. Typically, service advisors will be more customer facing and shops will tailor their questions to focus more on customer service and communication style.

General interview questions for service advisors

  • Are you comfortable selling repair services?
  • Are you comfortable working on a commission based salary structure?
  • Who do you believe has the best after market products?
  • Which shop management software is your favorite?
  • How do you deal with a customer saying that you are more expensive than their last shop?
  • How do you win back angry customers?
  • How do you handle over the phone quotes?

Technical interview questions for service advisors

  • What are your greatest strengths as a service advisor?
  • Who do you trust for moving electrical parts?
  • How do you handle working in a fast-paced environment?
  • Are you comfortable meeting sales goals and upselling services?
  • How do you stay up to date with new automotive technology and service trends?
  • How do you handle stress during busy hours?

Experience & situational questions for service advisors

  • How do you explain complex vehicle repairs to a customer who doesn’t understand cars?
  • What steps do you take to build trust with customers?
  • Have you ever had to deal with a miscommunication between a technician and a customer? How did you resolve it?
  • Can you describe a time when you turned a dissatisfied customer into a repeat customer?
  • How do you handle multiple customers needing assistance at the same time?

Additional questions to expect

  • How do you explain the importance of routine maintenance to a customer?
  • What experience do you have with automotive service software or point-of-sale systems?
  • How do you prioritize repair orders and schedule work efficiently?
  • How do you explain repair estimates to customers?
  • How would you respond to 1-star reviews?

Job interview tips for mechanics

  • Research: Not all shops are created equal so make sure to research before applying to make sure they are a good fit. You can also look at online reviews to see what their customers are saying.
  • Preparation: Use the commonly used questions above to help you prepare for the interview. Practice how you would answer each question and ways you can present yourself well.
  • Attire: You have 7 seconds to make your first impression and attire is a big part of that. Dress to showcase your professionalism and experience.
  • Highlight your experience/certifications: Showcasing your certifications and experience can go a long way to in making sure you land the job.
  • Ask thoughtful questions: Some interviewers will allow you to ask questions during the conversation. Make sure you have a few questions to ask that help you learn more about the shop.
  • Follow up: if you haven’t heard back from the shop and you are still interested, give them a call and remind them of your interest in the position.

Final thoughts

Interviews are challenging in any industry but mechanic interviews can be even more challenging with the shortage of talent available. This guide will help you either prepare for your next interview or provide you with common questions to ask your next hire. Lastly, always hire for culture fit and talent second. Culture problems are a lot harder to correct than technical car knowledge.

Top Interview Questions for Automotive Mechanics

March 25, 2025

Read time: 3 min

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If you're running an auto repair shop, investing in a car lift is essential. A high-quality vehicle lift makes it easier to work on cars, increases efficiency, and ensures safety. But how much does it actually cost to install a car lift? That depends on the type of lift, installation costs, and other factors such as weight capacity and safety features. Let’s break it all down so you can pick the best automotive lift for your needs.

Do you need a car lift?

Car lifts are essential in auto repair shops because they provide mechanics with better access to a vehicle’s undercarriage, making inspections, repairs, and maintenance tasks safer, more efficient, and more comfortable. Unlike floor jacks, lifts offer a stable and elevated workspace, reducing the risk of injuries and improving workflow.

With a car lift, technicians can quickly perform tasks such as oil changes, brake repairs, exhaust system work, and suspension adjustments without having to crawl under the vehicle. This efficiency leads to faster turnaround times and higher shop productivity.

Additionally, lifts help maximize shop space by allowing vertical storage for vehicles, which is especially useful in high-volume repair shops. Overall, car hoists are a fundamental investment for any auto repair shop looking to enhance efficiency, safety, and the quality of service provided to customers.

Types of car lifts and their costs

Each type of lift has its pros and cons. Some lifts are better for oil change shops and some are better for tire or repair shops. In general, car lifts can cost between $1,000 and $20,000 depending on brand, lift capacity, lift height, and features. Here’s a comprehensive look at the most common lift options for your shop.

An image comparing the cost of car lift types.

Two-Post car lifts

A two-post car lift is one of the most popular choices for auto repair shops. They are popular because they take up less space and can be affordable depending on features. Make sure to plan out your shop layout as these lifts are permanent and cannot be easily moved. These hoists come in asymmetric and symmetric configurations, allowing flexibility based on vehicle type.

  • Price: $3,000 - $10,000
  • Best For: General repair shops working on SUVs and smaller cars.
  • Lift capacity: 5,000 - 10,000 lbs.
  • Popular brands: BendPak, Rotary, Tuxedo.
  • Advantages: High lifting capacity while saving space for smaller shops.

Four-Post lifts

A four-post lift provides greater stability and weight capacity, making it ideal for heavier vehicles. If your shop works on a lot of trucks or heavy-duty vehicles, the four-post lift might be the best lift for you. Tire and brake shops should avoid these lifts as the tires sit on the lift making it difficult to work on these areas.

  • Price: $5,000 - $25,000
  • Best For: Dealerships and professional shops.
  • Lift capacity: 7,000 - 14,000 lbs.
  • Popular brands: BendPak, Titan, Tuxedo, Rotary.
  • Advantages: Heavier lifting capacity for larger vehicles.

Scissor lifts

If saving space is your top priority, the scissor lift may be your best option. They are almost invisible when not in use and lie flat on the ground to optimize garage space. Double check the lift capacity and height to make sure it can accommodate the types of vehicles you work on.

  • Price: $1,500 - $10,000
  • Best For: Quick repair shops where space is limited.
  • Lift capacity: 5,000 - 15,000 lbs.
  • Brands: QuickJack, BendPak, MaxJax
  • Advantages: Compact and cheaper.

In-Ground lifts

In-ground car lifts are a great choice for shops that work on heavier vehicles and want to save space. These lifts are the perfect balance of the space saving capabilities of a scissor lift while also providing optimal strength for large vehicles.

  • Price: $10,000 - $25,000
  • Best For: Repair shops and dealerships.
  • Lift capacity: 5,000 - 20,000 lbs.
  • Brands: BendPak, Rotary, Atlas
  • Advantages: Compact while also offering enough muscle.

Portable car lifts

If your shop layout frequently changes or you are a mobile mechanic, a portable lift may be the best option. These lifts can be easily moved around a garage or taken to a job site and are often the cheapest option. However, they can be less reliable and don’t provide the same level of strength as a stationary lift.

  • Price: $500 - $5,000
  • Best For: Home garages, mobile mechanics, DIY enthusiasts.
  • Lift capacity: 5,000 - 10,000 lbs.
  • Brands: QuickJack, MaxJax
  • Advantages: Affordable, compact, mobile.

Installation prices for car lifts

Installing a vehicle lift is not just about purchasing the unit. You also need to consider the installation costs, which can vary depending on the type of lift and garage setup. Here are the main factors affecting installation costs:

1. Concrete requirements

Most lifts, especially two-post car lifts and four-post lifts, require a thick concrete base. If your floor isn’t thick enough, you may need reinforcement, which adds to the cost.

2. Electrical setup

Lifts need power, and if your garage isn’t wired for it, you’ll need an electrician.

3. Air compressors & accessories

Some lifts require compressors and additional balancer tools for operation.

4. Professional installation

Hiring a pro ensures the lift is ALI-certified and meets safety regulations.

Choosing the right car lift for your auto repair shop

Each type of lift comes with its own advantages, making it important to choose the right one based on your needs. Here are some things to consider when making your decision:

  • How big is your shop?
  • Which repair services do you offer?
  • What is your budget?
  • Does the lift offer a warranty?
  • Will you garage layout change over time?
  • How important is a car lift warranty to you?
  • How heavy will the vehicles you work on be?
  • What is the average review rating of the lift?
  • How easy or hard is the lift to install?
  • How much will the maintenance cost?

Final thoughts

Installing a vehicle lift in your auto repair shop is a smart investment. Whether you choose a two-post car lift, scissor lifts, or portable lift, knowing the lift cost and installation costs upfront can help you budget wisely. Whatever you choose, ensure it’s ALI-certified for safety and performance. Lastly, don’t forget about regular maintenance and safety inspections to ensure your lift continues to run for many years.

How Much Does a Car Lift Cost + Installation Prices

March 21, 2025

Read time: 3 min

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Ever wonder how you could make your auto repair shop website rank in Google for “Mechanic near me” or “Best auto repair shop”? Look no further, this guide will walk you through everything you need to know about search engine optimization for automotive repair shops.

Search engines play a large role in today’s buyer journey and the auto repair shop industry is no different. Shop owners are recognizing this and starting to emphasize SEO (search engine optimization) as part of their overall digital marketing strategy.

Auto Repair SEO 101

SEO for automotive repair shops is a marketing tactic designed to influence how your website ranks in Google and other search engines. When done correctly, SEO efforts can create more website traffic and ultimately, generate more customers for your auto repair shop.

However, search traffic is becoming more competitive and other shops are likely aiming for the same keywords as you are. Utilize this guide to see how you can improve your website traffic and search engine rankings for your auto shop.

Tek-Tip: Curious how you rank for important keywords? Simply open an incognito tab and search for keywords you want to rank for. Incognito tabs remove location and search history bias from your search.

Image showing 5 steps to better SEO for auto repair shops.

Why is SEO important for Auto Repair Shops?

More traffic equals more customers

Search traffic is high-intent traffic which means that people who are searching for “mechanic near me” and similar queries are indicating that they are ready to make a decision. Social media and other traffic forms may bring in traffic but rarely are they ready to make a decision that day. Capturing more search traffic almost always leads to more conversions. Think about it, when you start looking for a service where do you start your search?

Brand awareness

Even if the customer is not ready to make a decision that day, being visible for relevant keywords is important (and free) brand awareness. Ranking well will help your shop stay top of mind for future automotive repair needs and build your online presence. Just like we remember a billboard or business logo weeks later, being visible in search engine results leads to better brand awareness and online visibility.

Cost effective

Unlike paid advertising, SEO efforts are free if you do them in-house. All you need to get started is this guide + a few YouTube videos and you can make a big difference in your website traffic and online conversions.

Local search

Search engines can use mobile device locations to help match customers with a shop that is nearby. Part of this guide will walk you through how you can indicate to Google where your auto repair shop is located and capitalize on local search traffic.

5 Steps to Improve your Rankings and Website Traffic

1. Quality content

Helpful content: Google loves fresh content and companies who regularly publish helpful content. Strategize what type of content will resonate with your audience and don’t be afraid to test new ideas. Consider removing or updating out-of-date content that is no longer relevant for your audience.

Content calendar: Creating a content calendar for your shop can help you strategize which topics you want to cover each month and who will be responsible for the project timeline.

2. On-page SEO

URLs: Did you know that Google uses the words in your url to help understand what your content is about? Avoid generic URLs like www.Yourshopname.com/blog/23trk and start using keyword-rich URLs like www.Yourshopname.com/blog/houston-tire-store. A simple optimization that can lead to better rankings.

Keyword research: Organic search is no longer about stuffing your content with every keyword you can find but keywords still play a part in how Google ranks content. Keywords are the terms searchers type into Google like “Tire shop near me” or “Brake service shop in Houston”. Other common auto repair keywords include “auto repair shop near me”, “best mechanic in (insert city)”, or "(insert service type) near me”.

You can use a free tool like Google Search Console (more info on tools later on) to explore which keywords you are ranking for and strategize how you can include those terms in your content/website. You will also want to research keywords that you do not currently rank for but want to in the future. Don’t forget to look at competitors and see what they are ranking for to help you locate your target keywords and form your overall strategy.

Internal linking: If you think of the internet as a spider web, each piece of content has internal and external links that help connect related content. These internal links help search engines crawl your website and find all the other content your website has to offer. Aim for at least one internal link in each article you write.

Meta Descriptions: As the name suggests, meta descriptions inform readers on what they can expect your content to cover. This is a great place to highlight keywords you think searchers might use to find your content.

Avoid click-bait strategies but try to make your meta description attractive and keyword dense. This will lead to better click-through-rates and better rankings. Aim to use 150 characters or less in your meta description so Google doesn’t cut it off.

Meta Titles: Think of a meta title as the headline or title tag for your content. This is a great place to showcase what your content offers and what it covers. You also want to feature your top priority keyword in the title to make sure Google (and users) know that it matches what they are searching for.

A picture showing how title and meta description tags appear in Google search.

3. Technical SEO

Tek-Tip: Warning: this section is more technical and may require the assistance of a website professional. We recommend Shopgenie to help with all of your website/SEO needs.

Page speed: Search engines have started to prioritize websites that provide a better user experience and part of that is having fast page speed. You can test your website speed using this free tool. Some quick ways to improve your page speed would be to minimize image file sizes and reduce the number of third-party scripts you have on your website. You may need to contact a website developer if you want to make bigger adjustments to your website.

Link building: Search engines use backlinks as a way to identify which websites are trustworthy and authoritative. For example, if your website has a link from Forbes pointing to your blog article, it indicates that your blog has value. The more links you can gather (especially from high-quality websites) the more reasons search engines have to believe your website has value.

SEO and PR agencies can help you build your link profile. You can also contact other websites directly and do manual outreach. The best practice is to create content that people want to link to and the links will accumulate naturally. Content that typically performs well for link-building in the automotive industry includes how-to videos, guides, and tutorials.

Mobile friendly/UX: Have you ever been frustrated by a website on your phone that you can’t use because the buttons are too close together or it loads slowly? With the majority of your target audience using their phones to search for services, your SEO strategy needs to include a user and mobile-friendly website design.

Sitemaps: A sitemap is a file that you can add to your website to help guide search engine crawlers to your content. Think of it as a crawler roadmap for your website. This file can be useful if you don’t want certain parts of your website crawled or if you recently added new content and want it to be crawled quickly.

4. Local SEO

Google My Business: Google My Business (GMB) is a free Google business profile that showcases your company, services, contact info, logo, and more. An easy way to improve your local SEO is to keep this platform up-to-date with your contact information, website, and hours of operation. If a potential customer searches “auto repair shop near me” your GMB listing indicates to Google if you service that area and helps you rank for their search.

Bonus tip: Make it easy for customers to leave reviews on your GMB profile as extra proof that you run a quality automotive repair shop. Some auto shops add a QR code on the front desk or on receipts directing customers on how to leave reviews. Make sure to respond to negative and positive reviews with professionalism. First impressions matter; potential clients often research reviews before selecting a shop.

Directories: Directories are popular aggregation review platforms like Yelp, Consumer Reports, BBB, and Yellow Pages. Claiming your business profiles and updating them with your relevant information can help some potential clients find your auto repair business. Make sure your phone number, address and website are all up to date within each directory.

Location pages: Adding your address and directions to your website can help search engines understand where you are located and aid in pairing you with appropriate local queries. Another tactic is to make sure your website content mentions your city to further boost this effort.

5. SEO tools

Paid tools: There is no shortage of SEO software/tools to help you upgrade your auto repair SEO strategy. These tools typically have a free version but they are limited in functionality and you will need to upgrade if you have larger websites. Some of the top options include Ahrefs, Semrush, and seoClarity.

Free tools: If you have a smaller website you may be able to get by with these free tools. Some of the top free SEO tools include Google Search Console, PageSpeed Insights, and free versions of Ahrefs and Semrush.

Tracking/monitoring: After making updates to your website and overall SEO strategy it is important to track your progress and KPIs like clicks, traffic, impressions, CTR and others that may be relevant to your auto repair business. You can build free tracking dashboards in Google Analytics or Google Looker Studio.

Bonus tip: Google and other search engines regularly update their algorithms so keep an eye out for volatility during these updates.

How long does it take for search engine optimization to work?

While some SEO tactics will start working immediately, larger and more consistent progress will be seen within 3-6 months if implemented correctly. Typically, this progress is seen as part of a “snowball” effect where multiple small optimizations will snowball into larger results over time.

Ranking on the first page of Google can take time but it often depends on how many competitors are in your area. All worthwhile marketing strategies take time and SEO is no different.

Final thoughts

Search engine optimization is an important tactic to drive more traffic and customers for your auto repair business. Keep in mind that SEO is one of many marketing tactics and should be part of a larger marketing strategy. To be successful in automotive shop marketing you will also need to explore other channels like social media, email, paid advertising, and traditional marketing.

Auto Repair SEO: The Complete Guide for 2025

March 18, 2025

Read time: 3 min

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