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Mechanics need the best tools to perform repairs efficiently and safely. With so many brands in the automotive industry, it can be hard to sift through the noise to find the right automotive tool brand for you. Whether you are a beginner or an expert mechanic, this guide will help identify the best brands for you.

Below, we have highlighted the top automotive tool brands to help you select the best tools for your needs. We have hand-selected these brands to provide a variety of price points and quality levels. Each brand has something unique to offer and we hope this guide helps you narrow down your choices.

Our Top-Rated Mechanic Tool Brands

While every mechanic tool brand has something unique to offer, these high-quality brands stood out to us based on value, reviews, durability, and performance. Tekmetric reviewed these brands without any affiliate commission to remove bias.

Matco Tools: Premium tools for everyone

Matco is a prominent brand in the automotive tool space because of its reputation for durable and reliable products. Featuring a wide variety of hand tools (and apparel) at reasonable prices, Matco has become a leading brand. Products include wrenches, sockets, ratchets, screwdrivers and more. This brand is a great option for mechanics looking for quality tools that are built to last.

Kobalt: Budget-friendly tools

Kobalt has become a popular choice for mechanics looking for professional-grade tools without breaking the bank. They have found the perfect balance of quality and price. Plus, they are easy to find and readily available at Lowes and Amazon. However, if you are looking for highly specialized tools, Kobalt may not offer every tool you need. In addition, you may find better quality from other brands but quality comes at a cost.

Wright Tool: American-made tools

Wright is an innovative USA tool supplier that has created a reputation for quality long-lasting tools. Wright features an extensive product range including wrenches, sockets, hammers, tool storage, screwdrivers, and more. Wright is a great option for those looking for innovation and American-made tools.

Snap-On Tools: Professional-grade hand tools

Snap-On has become synonymous with exceptional quality, precision, and durability, making it a preferred choice among professional automotive mechanics. The premium pricing will be easily justified by professional mechanics and those looking to make an investment but may not be the best choice for casual or DIYers. Snap-On is a great choice for those looking for top-notch quality and performance.

Craftsman Tools: Reliable and budget-friendly

Craftsman is another popular choice for mechanics looking for quality tools without the premium price tag. Craftsman offers a wide variety of tools including sockets, torque wrenches, and ergonomic power tools. Craftsman is a great choice for those looking to find a balance between price and quality. Craftsman is available at most of the large retailers including Amazon, Lowes, and Home Depot.

OTC: Diagnostic and specialty tools

OTC is a reputable brand offering specialty equipment for mechanics. OTC specializes in jacks, diagnostics and speciality equipment. They do not offer every tool you will need but they have select specialized tools that can be hard to find elsewhere. OTC is a great choice for mechanics looking for technical products or needing specialized equipment.

Husky: Affordable quality tools

Husky is a big name in the automotive tool space because they have found the right balance of quality and price. They have a large selection of tools and back them up with a lifetime warranty. Products include mechanic tools sets, wrenches, sockets, and more. Husky is easy to find at Home Depot, Amazon, and other large retailers. Most users will like Husky but if you want to make a larger financial investment, you can find higher-quality brands elsewhere.

Proto: Durable and innovative tools

Proto is a reputable brand in the automotive tool industry, offering durable, high-quality tools that are often favorably compared to other brands. Products include adjustable wrenches, combination wrenches, screwdrivers, and more. They offer innovative designs and competitive pricing which make them a viable option for professional mechanics.

Blackhawk: Specialty shop equipment

Blackhawk is another specialty brand offering jacks, stands, ramps, creepers, and shop equipment. While they do not sell every product mechanics need, they specialize in a few key products and have made a good name for themselves. Blackhawk is available at some major retailers including Amazon and Northern Tool.

Milwaukee Tool: Cordless power tools

Milwaukee is a big name in the tool space in general and has been building its presence in the automotive space. Milwaukee offers a wide variety of tools including power tools, lighting, safety equipment, mechanic tool sets, wrenches, and more. They specialize in innovative cordless power tools and can be found at Amazon, Ace Hardware and Home Depot.

DeWalt: Reputable retail supplier

DeWalt is a large supplier of automotive tools and typically caters to both DIY and professional mechanics alike. They offer a comprehensive product line featuring wrenches, power tools, tool kits, storage, hand tools, and more. DeWalt is a great option for those looking for a reputable brand that is easy to find at Amazon, Lowes and Ace Hardware.

Mac Tools: Premium-grade tools

Mac Tools is a leading brand in the automotive space and is recognized for durability and quality. They offer almost every tool a mechanic will need but they are not available at most retailers (buy from a franchise or their website). Despite being harder to locate, Mac Tools is included in this list for a reason and has a lot to offer mechanics looking for professional-grade tools.

Makita: Automotive power tools and batteries

Makita is a reputable automotive tool company specializing in power tools and batteries. If you stay within the Makita ecosystem, their batteries can power over 325 different tools. Power tool products include drive impact wrenches, grinders, lighting, and more. Makita is a top choice for mechanics looking for cordless power tools at a good price.

SK Tools: Renowned quality

With over 100 years of experience, SK has created a reputation for delivering quality tools that last. SK offers mechanic tool sets, sockets, ratchets, wrenches, screwdrivers, tool storage, and more. You can purchase SK Tools on their website, Amazon, and other popular retailers. SK is a great choice for those looking for quality tools at an affordable price point.

How to Pick the Best Tool Brand for You

Price, durability, warranty, and brand reputation are some of the biggest factors when looking for the best tool brand for you. When selecting your brand, make sure it meets your specific needs, budget, and has a strong reputation.

Price

Price is an important factor to consider when looking for the best mechanic tool brand. Consider if it is worth it to purchase a higher quality brand to ensure your tools last longer and need to be replaced less frequently. Lastly, consider additional costs such as batteries, electricity, and storage.

Durability

When selecting your brand, durability is an important factor to consider. Some brands are cheaper but will cost you more over a lifetime if you have to replace them regularly. If the tool has an active lifetime warranty, then this factor holds less importance. Lastly, consider how much you use your tools. Every day? Once a month? If you use tools every day, the extra expense of quality tools may be justified.

Warranty

When looking for the best mechanic tool brands, warranties can be one of the most important factors to consider. Some brands offer lifetime warranties, others offer limited warranties or no warranty at all. Replacement costs can be substantial so make sure you research beforehand.

Reviews

Reviews offer first-hand perspectives of how the tool performed for others. Research each tool and also research the brand as a whole and see how other mechanics are liking the tool/brand.

Essential Tools for Mechanics

Every automotive mechanic should have these hand tools to assist with common repairs and streamline their workflow. While not exhaustive, this list will handle the majority of common car repairs.

• OBD Scanner
• Lighting
• Shop stool
• Ratchet wrenches
• Socket set
• Screwdriver
• Power tools
• Creeper
• Car lift or jack
• Fluid funnels
• Pry bar
• Pliers
• Hammer
• Toolbox/storage

Closing thoughts

Choosing the right mechanic tool brand is essential for maximizing performance and efficiency in your work. You can make an informed decision by considering your specific needs, researching brand reviews, and finding the right warranty. Our top brands mentioned in this blog have earned the trust of professionals for their reliability and durability, so invest wisely in the one that best suits your needs.

2024 was a big year for Tekmetric and for the shops we support. Thank you to all the shops that supported us this year and for allowing us to be your partner. Find our 2024 highlights below.

Key customer wins

Tekmetric exists to help shops be more efficient and more profitable. Here are some of the notable wins our shops achieved in 2024:

• Number of cars worked on: 28 million +
• Number of Tekmetric releases: 44
• Hours saved by adding a Smart Job to an RO: 4,700 + Hours
• Number of photos added to inspections: 50 million +
• Transactions processed through Tekmetric shops: 1.6 million + ($900 million processed)
• Average ARO: $913.35 (That’s 167% higher than the national average!)
• Top features used by customers:
  1. Digital Vehicle Inspections
  2. Two-Way Messaging
  3. Smart Jobs
  4. Tekmetric Payments
  5. Counter Sales

Top product releases

Mobile app

Tekmetric Mobile allows shops to perform inspections faster and streamline their workflows. It is available for free in the Apple and Google app stores.

Tire suite

Our tire shop software helps shop owners streamline their operations, invoices, tire ordering, inventory management, and ensures regulatory compliance.

Payments

Tekmetric Payments received a rebrand in 2024 with it being added into the Tekmetric main portal plus more financing partnerships.

2024 Awards

G2

Tekmetric took home more hardware in 2024 including the G2 badges for most implementable, best usability and momentum leader. Ultimately, this led us to be ranked first for best auto shop management software by G2.

Silver Stevie Award

Tekmetric received the 2024 Silver Stevie Award for fastest growing tech company.

Houston Business Journal

Tekmetric earned a top 25 ranking in the best places to work for in 2024.

Top events

SEMA/APPEX

This year, Tekmetric had a significant presence at SEMA and APPEX. Our primary focus was on mobilizing and engaging with our customer base, driving demand for Tekmetric solutions, and increasing brand awareness.

At SEMA, the largest automotive trade show in the USA, which attracts about 140,000 attendees, we hosted the 5th Quarter and Yeti Giveaway Happy Hour event in our booth on Tuesday, Wednesday, and Thursday. This event featured drinks, snacks, and a raffle for a Yeti Prize Package, creating a relaxed and engaging networking atmosphere during the last hour of the show.

Vision

VISION Hi-Tech Training & Expo, a premier automotive service event for over 30 years, annually drew over 3,500 attendees. Focused on employee training, it offered hands-on lessons for technicians, service advisor training, and management sessions. The 2024 conference, held from February 19th to March 3rd at the Overland Park Convention Center, covered technical practices, standard operating procedures, KPIs, and service advisor sales approaches.

Tekmetric had a booth at this event, providing valuable networking and learning opportunities. The event also served as a marketing platform for top automotive companies to host sessions, sponsor, and exhibit, connecting with dedicated professionals and contributing to industry excellence. Additionally, we co-hosted a happy hour with Steer on March 1st, which allowed us to interact with more attendees in a relaxed and engaging setting.

Shop Hackers

The Tekmetric team attended Shop Hackers in early August as a Platinum Sponsor. Shop Hackers was one of Tekmetric’s key strategic events of the year, with a large portion of attendees being Tekmetric customers. Our focus as a revenue team was to ensure we leveraged the event and overall investment to:

• Mobilize and engage our customer base.
• Drive demand and adoption of Tekmetric solutions.
• Generate brand awareness and visibility for Tekmetric.

At this event, we had the opportunity to speak directly with attendees and presented Tekmetric Unveiled: Latest Features and Upcoming Innovations, showcasing our newest developments and exciting future plans. We also launched the MVP Customer Advocacy Program, which allows us to recognize and engage our most valued customers. To further enhance the experience, we invited four of our customer shops to attend the event and share their experiences with Tekmetric.

Closing Thoughts

2024 was a big year for Tekmetric and the shops we support. As we look ahead to 2025, we are excited to join forces with Shopgenie and provide even more ways to streamline your shop operations. Lastly, thank you to all of the shops that allowed us to serve you in 2024 and we can’t wait to see what you + Tekmetric accomplish in 2025.

In the automotive repair industry, efficiency and organization are key to keeping customers happy and maximizing productivity. While traditional tools have always been the foundation of a mechanic’s work, modern software solutions like parts inventory management software are revolutionizing the way shops operate. By integrating software with traditional tools, mechanics can streamline repairs, reduce downtime, and focus on delivering exceptional service.

Here are four ways auto parts inventory software can transform your shop into a well-oiled machine.

1. More efficient repairs

One of the biggest challenges mechanics face is delays caused by missing or misplaced parts. With inventory management software, you can always have a clear view of your inventory, ensuring the parts you need are in stock and ready to use. This eliminates the frustration of searching for or reordering parts mid-repair, expediting the entire process.

Tekmetric’s inventory management software gives you real-time updates on stock levels, so your team can quickly locate and retrieve parts when needed. By integrating this system with traditional tools, you can keep your repairs moving faster, improving turnaround times and customer satisfaction.

2. Clear organization

A disorganized shop can lead to wasted time, miscommunication, and errors. With car parts inventory software, you can create a digital inventory catalog, ensuring every part is accounted for and can be easily located. This streamlined organization makes it simple to track high-use items and plan for reordering.

Traditional tools like diagnostic equipment and repair manuals can be paired seamlessly with software features like Tekmetric’s parts ordering system, which ensures your shop has the tools and parts needed to tackle every repair. Combining digital and physical resources helps mechanics stay organized, reduce clutter, and maintain a professional work environment.

3. Less administrative work

Manual inventory management takes valuable time away from what technicians do best: repairing vehicles. By adopting auto parts inventory management software, you can significantly reduce the time spent on administrative tasks. Tekmetric automates inventory tracking, reordering, and reporting, freeing up mechanics and shop owners to focus on delivering quality service.

Automation also reduces errors in inventory counts, minimizing costly mistakes and ensuring your team always has the parts they need. With less time spent on paperwork, your shop can prioritize what matters most: getting customers back on the road quickly and safely.

4. Better customer experience

Auto parts inventory management software is designed to make your shop more efficient, organized, and customer-focused. By providing real-time updates, automated tracking, and seamless integration with traditional tools, Tekmetric helps shops stay ahead of the competition.

Closing Thoughts

For mechanics and shop owners, integrating modern tools like car parts inventory software with traditional equipment isn’t just an upgrade—it’s essential for staying competitive. By streamlining repairs, improving organization, and reducing administrative work, inventory software enables your shop to operate more efficiently and deliver better service to your customers. Invest in the tools that make a difference and see the results for yourself.

Highlights from November include the refresh of Tekmetric Payments, launch of our Booking Tool in beta mode, and your #1 ask for the mobile app: a time clock! 

Learn more about what we’ve been up to below.  

Streamline Payments for Your Shop with Tekmetric Payments  

We’re excited to introduce our refreshed payments solution, Tekmetric Payments (formerly known as Tekmerchant). 

This refresh comes with some exciting new features including: 

• A dedicated “payments” section of the platform 
• View into payments over time and their details (method, timeline, etc.)
• More detailed information around payouts (transactions included, payout schedule etc.) 
• A dispute management & resolution workflow right in the platform 
• Sunbit is now available as an additional buy now, pay later option  

These enhancements are included on top of existing Payments features, at no additional cost for current Tekmetric Payments customers. This is just the beginning - expect more features and financial partners to be added in the coming months. 

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Who’s this for?: Tekmetric Payments Customers. Interested in adding this to your subscription? Contact us. 

Learn More Here 

See the Evolution of our Mobile App - Time Clock & Enhanced Camera Experience 

Your techs asked, and we delivered! The Tekmetric Mobile App now includes time clock functionality you've been waiting for, letting techs clock in, out, and take a break – all from their mobile device. We've also enhanced the camera experience with tap-to-focus capabilities and added a convenient "trash can" feature to image markup functionality for easy editing. No more switching between desktop and mobile for inspections – just perform seamless, efficient DVIs right from your phone. 

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Who’s this for?: All customers using version 1.7.0

Check what version you’re on the bottom of the left sidebar - Easily update your app via your app store 

Learn More Here

Join Our Booking Tool Beta Group

Ever wish that you could manage your booking process right from your Tekmetric account? Your wish is our command. Configure your appointment settings and embed directly onto your website in minutes. No more splitting windows or managing between two different systems. 

Interested in being the first to test and give feedback on Tekmetric’s brand-new booking tool? Sign up here. If you’re a fit for the program, we’ll be in touch. 

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Connect to PartsTech Seamlessly 

We’ve eliminated the complexity of the traditional multi-step integration processes when connecting Tekmetric with PartsTech. Say goodbye to hunting down API keys or navigating complex vendor setups – now you can connect to PartsTech's extensive parts network directly within Tekmetric Integrations with just a few clicks. This enhancement was built to help make your parts setup experience effortless, allowing you to order them quickly on the estimate. This allows you to focus on what truly matters: getting vehicles back on the road faster.

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Who’s this for?: All customers - Primarily those without PartsTech enabled

Learn More Here

Gain Control of Your Pricing Strategy For Oil Changes 

When you build a Smart Canned Job for oil changes, we put you in complete control of your pricing strategy. Now you can present service specials with clean, professional pricing that builds trust with your customers – perfect for advertising those competitive oil change specials while managing surplus charges effortlessly.

Who’s this for?: All Customers  

Video for enhanced presentation

Hide discount for package oil change

Get Professional-grade Accountability With PO# on Estimates 

We know for some shops, fleet work is imperative to helping grow your business. Now you can add the PO# directly on repair orders, having it display automatically across estimates, invoices, and A/R statements for your fleet customers. This enhancement brings professional-grade accountability to your workflow, making it effortless to track approvals and maintain precise documentation. Just input the PO number once in the RO sidebar, and Tekmetric handles the rest – ensuring every fleet repair has a clear, traceable approval record.

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Who’s this for?: All customers 

Learn More Here  

Simplify Inventory Management at the Shop Level 

Take control of your inventory management with our new shop-level inventory feed located on the shop dashboard which puts vital inventory edits at your fingertips. This view helps how you monitor inventory changes across your shop, making it easier than ever to spot trends, prevent shrinkage, and ensure you have the parts you need when you need them. 

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Who’s this for?: All customers. 

Learn More Here

Many mechanics and auto repair shops are finding success by utilizing new apps that can help speed up inspections, car repairs, diagnostic readings and more. These apps can help everyone from dealerships and repair shops to mobile mechanics and DIYers. Here is our selection of the best mobile apps and online resources by use type.

Diagnostic and code reader apps

Torque Pro: Torque is a vehicle diagnostics tool and scanner that uses an OBD II Bluetooth adapter to connect to your OBD2 engine management. It can use the GPS to provide tracker logs with OBD engine logging so you can see what you were doing at any point in time.

It works on any vehicle that uses the OBD 2 standard (most vehicles built after 2000, but can work for vehicles as far back as 1996). The app needs a Bluetooth OBD2 adapter to work. Torque is currently $4.95 and available in the Google Play Store.

Car Scanner ELM OBD2: Car Scanner offers OBD code scanning, sensor data and more. You can also reset DC fault codes with this app. It uses an OBD 2 Wi-Fi or Bluetooth adapter to connect to your OBD2 engine management.

Car Scanner is currently free and available in the Google Play Store and Apple App Store.

RepairSolutions2: The Repair Solutions app guides you from diagnosis to fix. It pairs with the newest generation of compatible OBD2 decoders and scanners to deliver the most comprehensive automotive repair database with verified fixes from ASE Master Technicians.

The mobile app requires an OBD2 scanner for most functions. It is currently free in the Google Play Store and Apple App Store.

Digital vehicle inspection apps

Tekmetric Mobile: Tekmetric Mobile is specifically designed for the automotive industry and helps car mechanics be more efficient with tasks like digital vehicle inspections. Technicians can take pictures and videos straight from their mobile phone to show customers where a repair is needed. It also provides auto mechanics with an easy way to manage their time clock.

Tekmetric Mobile is free but an active Tekmetric subscription is required to use this app. Tekmetric Mobile is available for iOS and Android users.

SafetyCulture: SafetyCulture has designed a workflow app that helps teams collaborate and manage tasks. While not specifically designed for the automotive industry, this app can be used for digital vehicle inspections.

This app is free currently for teams with 10 people or less. It is available for iOS and Android users.

Service guide apps

BG Technician App: With access to fluid application guides, tech tips, and service guides, auto repair professionals can harness the power of the BG Tech App in the palm of their hands. The BG Tech App instills the confidence needed for technicians to discuss common car maintenance problems and solutions that prevent those problems. The BG Technician App is free and is available for iOS and Android users.

1A Auto Diagnostic & Repair: The 1A repair app helps guide you through various automotive repairs with over 19,000 videos from professional technicians. You can also shop for auto parts used in the videos directly from the app. This app can also benefit mobile mechanics by allowing them to shop for car parts straight from the app.

The 1A mobile app is available for free in the Google Play Store and Apple App Store.

VIN scanner apps

VIN Check Report: This app will scan your VIN and show you market value, vehicle history, recalls, and more. Typically this type of app is used by those looking to purchase a car but this app also helps mechanics find title and recall information.

This app is available for free to Android users or you can utilize their website.

VIN Report: This app provides an easy way for you to scan a VIN and retrieve important title, recall, theft, and pricing information. It also can estimate depreciation and market value if you are looking to buy or sell a car. Mechanics will appreciate its ability to quickly find vehicle history information and open recalls.

The VIN Report mobile app is available for free in the Google Play Store or you can use their website.

Tire apps

TireScan Advisor: While many other options exist for measuring tire tread, TireScan has created an app to help automate this task by taking pictures from your mobile phone. This app utilizes AI to analyze your tire’s tread, TIN and sidewall.

TireScan is available for free in the Apple and Google App Store.

Anyline: If you are looking for a more robust app, Anyline might be the solution for you. They have created an app that reads sidewall, tread, TIN/DOT, sizing, make and model in real-time. However, they do not disclose their pricing and it is safe to assume that it is not a free app. This app seems to be designed for dealerships and large repair shops.

Service advisor apps

BG Advisor App: The BG Advisor App is developed specifically for automotive service advisors and can help with sales, training and more. This app can help service advisors and shop owners explain repairs to customers and win more work for your shop. This app is available for iPhone and Android smartphones.

Online resources

YouTube

‍YouTube is a gold mine for car repair veterans and DIYers alike. Some of our favorite channels include:

• Enright Auto - for new tools and repair techniques
• Brilliant Auto Care - for maintenance tips and guides
• Tuner World - for DIY and performance videos
• Royalty Auto Service - for repair videos and industry updates
• Super Mario Diagnostics - for troubleshooting videos
• Rainman Ray’s Repairs - for repair and diagnostic videos

Reddit

‍Reddit can be another powerful resource for new techniques plus an online community to answer questions you may have. Some of the best subreddits include:

• r/mechanic - for repair advice
• r/Justrolledintotheshop - for a good laugh
• r/MechanicAdvice - for general repair advice and discussion

Podcasts

‍Podcasts can be entertaining and an easy way to learn while working or driving. Some of our favorites include:

• Automotive Diagnostic - for a balanced diet of everything related to auto repair
• The Jaded Mechanic - for industry reflections and insights
• Changing The Industry - explore common problems in the automotive industry and how to address them
• Remarkable Results - for automotive business strategies
• Gain Traction - for tire news

Are mobile apps necessary for auto mechanics?

Mobile apps are more of a luxury than a necessity for mechanics, however, they can help speed up repairs and boost efficiency. They can also help reduce time spent on paperwork and simplify workflows. If your shop is looking to stay competitive in this technology-heavy era plus boost productivity, mobile apps might be the answer you are looking for.

Closing thoughts

While all of these mechanic apps and resources can be useful, it is important to find apps that pair well with your needs. Before downloading any apps, make sure to read the reviews and do your own research. Lastly, don’t be afraid to test new apps out in your shop and see what works best for you.

Ever wonder how you could make your auto repair shop website rank in Google for “Mechanic near me” or “Best auto repair shop”? Look no further, this guide will walk you through everything you need to know about search engine optimization for automotive repair shops.

Search engines play a large role in today’s buyer journey and the auto repair shop industry is no different. Shop owners are recognizing this and starting to emphasize SEO (search engine optimization) as part of their overall digital marketing strategy.

What is Auto Repair SEO?

SEO for automotive repair shops is a marketing tactic designed to influence how your website ranks in Google and other search engines. When done correctly, SEO efforts can create more website traffic and ultimately, generate more customers for your auto repair shop.

However, search traffic is becoming more competitive and other shops are likely aiming for the same keywords as you are. Utilize this guide to see how you can improve your website traffic and search engine rankings for your auto shop.

Why is SEO important for Auto Repair Shops?

More traffic = More customers

Search traffic is high-intent traffic which means that people who are searching for “mechanic near me” and similar queries are indicating that they are ready to make a decision. Social media and other traffic forms may bring in traffic but rarely are they ready to make a decision that day. Capturing more search traffic almost always leads to more conversions. Think about it, when you start looking for a service where do you start your search?

Brand awareness

Even if the customer is not ready to make a decision that day, being visible for relevant keywords is important (and free) brand awareness. Ranking well will help your shop stay top of mind for future automotive repair needs and build your online presence. Just like we remember a billboard or business logo weeks later, being visible in search engine results leads to better brand awareness and online visibility.

Cost effective

Unlike paid advertising, SEO efforts are free if you do them in-house. All you need to get started is this guide + a few YouTube videos and you can make a big difference in your website traffic and online conversions.

Local search

Search engines can use mobile device locations to help match customers with a shop that is nearby. Part of this guide will walk you through how you can indicate to Google where your auto repair shop is located and capitalize on local search traffic.

5 Steps to Improve your Rankings and Website Traffic

1. Create quality content

Helpful content: Google loves fresh content and companies who regularly publish helpful content. Strategize what type of content will resonate with your audience and don’t be afraid to test new ideas. Consider removing or updating out-of-date content that is no longer relevant for your audience.

Content calendar: Creating a content calendar for your shop can help you strategize which topics you want to cover each month and who will be responsible for the project timeline.

2. Optimize on-page SEO

URLs: Did you know that Google uses the words in your url to help understand what your content is about? Avoid generic URLs like www.Yourshopname.com/blog/23trk and start using keyword-rich URLs like www.Yourshopname.com/blog/houston-tire-store. A simple optimization that can lead to better rankings.

Keyword research: Organic search is no longer about stuffing your content with every keyword you can find but keywords still play a part in how Google ranks content. Keywords are the terms searchers type into Google like “Tire shop near me” or “Brake service shop in Houston”. Other common auto repair keywords include “auto repair shop near me”, “best mechanic in (insert city)”, or "(insert service type) near me”.

You can use a free tool like Google Search Console (more info on tools later on) to explore which keywords you are ranking for and strategize how you can include those terms in your content/website. You will also want to research keywords that you do not currently rank for but want to in the future. Don’t forget to look at competitors and see what they are ranking for to help you locate your target keywords and form your overall strategy.

Internal linking: If you think of the internet as a spider web, each piece of content has internal and external links that help connect related content. These internal links help search engines crawl your website and find all the other content your website has to offer. Aim for at least one internal link in each article you write.

Meta Descriptions: As the name suggests, meta descriptions inform readers on what they can expect your content to cover. This is a great place to highlight keywords you think searchers might use to find your content.

Avoid click-bait strategies but try to make your meta description attractive and keyword dense. This will lead to better click-through-rates and better rankings. Aim to use 150 characters or less in your meta description so Google doesn’t cut it off.

Meta Titles: Think of a meta title as the headline or title tag for your content. This is a great place to showcase what your content offers and what it covers. You also want to feature your top priority keyword in the title to make sure Google (and users) know that it matches what they are searching for.

3. Invest in technical SEO

Page speed: Search engines have started to prioritize websites that provide a better user experience and part of that is having fast page speed. You can test your website speed using this free tool. Some quick ways to improve your page speed would be to minimize image file sizes and reduce the number of third-party scripts you have on your website. You may need to contact a website developer if you want to make bigger adjustments to your website.

Link building: Search engines use backlinks as a way to identify which websites are trustworthy and authoritative. For example, if your website has a link from Forbes pointing to your blog article, it indicates that your blog has value. The more links you can gather (especially from high-quality websites) the more reasons search engines have to believe your website has value.

SEO and PR agencies can help you build your link profile. You can also contact other websites directly and do manual outreach. The best practice is to create content that people want to link to and the links will accumulate naturally. Content that typically performs well for link-building in the automotive industry includes how-to videos, guides, and tutorials.

Mobile friendly/UX: Have you ever been frustrated by a website on your phone that you can’t use because the buttons are too close together or it loads slowly? With the majority of your target audience using their phones to search for services, your SEO strategy needs to include a user and mobile-friendly website design.

Sitemaps: A sitemap is a file that you can add to your website to help guide search engine crawlers to your content. Think of it as a crawler roadmap for your website. This file can be useful if you don’t want certain parts of your website crawled or if you recently added new content and want it to be crawled quickly.

4. Focus on local SEO

Google My Business: Google My Business (GMB) is a free Google business profile that showcases your company, services, contact info, logo, and more. An easy way to improve your local SEO is to keep this platform up-to-date with your contact information, website, and hours of operation. If a potential customer searches “auto repair shop near me” your GMB listing indicates to Google if you service that area and helps you rank for their search.

Bonus tip: Make it easy for customers to leave reviews on your GMB profile as extra proof that you run a quality automotive repair shop. Some auto shops add a QR code on the front desk or on receipts directing customers on how to leave reviews. Make sure to respond to negative and positive reviews with professionalism. First impressions matter; potential clients often research reviews before selecting a shop.

Directories: Directories are popular aggregation review platforms like Yelp, Consumer Reports, BBB, and Yellow Pages. Claiming your business profiles and updating them with your relevant information can help some potential clients find your auto repair business. Make sure your phone number, address and website are all up to date within each directory.

Location pages: Adding your address and directions to your website can help search engines understand where you are located and aid in pairing you with appropriate local queries. Another tactic is to make sure your website content mentions your city to further boost this effort.

5. Use the right tools for the job

Paid tools: There is no shortage of SEO software/tools to help you upgrade your auto repair SEO strategy. These tools typically have a free version but they are limited in functionality and you will need to upgrade if you have larger websites. Some of the top options include Ahrefs, Semrush, and seoClarity.

Free tools: If you have a smaller website you may be able to get by with these free tools. Some of the top free SEO tools include Google Search Console, PageSpeed Insights, and free versions of Ahrefs and Semrush.

Tracking/monitoring: After making updates to your website and overall SEO strategy it is important to track your progress and KPIs like clicks, traffic, impressions, CTR and others that may be relevant to your auto repair business. You can build free tracking dashboards in Google Analytics or Google Looker Studio.

Bonus tip: Google and other search engines regularly update their algorithms so keep an eye out for volatility during these updates.

How long does it take for search engine optimization to work?

While some SEO tactics will start working immediately, larger and more consistent progress will be seen within 3-6 months if implemented correctly. Typically, this progress is seen as part of a “snowball” effect where multiple small optimizations will snowball into larger results over time.

Ranking on the first page of Google can take time but it often depends on how many competitors are in your area. All worthwhile marketing strategies take time and SEO is no different.

Closing thoughts

Search engine optimization is an important tactic to drive more traffic and customers for your auto repair business. Keep in mind that SEO is one of many marketing tactics and should be part of a larger marketing strategy. To be successful in automotive shop marketing you will also need to explore other channels like social media, email, paid advertising, and traditional marketing.